Over the past seven years, our agency has masterfully crafted copy for hundreds of clients, ensuring their messages resonate with their target audience and drive conversions on their websites. I’m often asked how we manage to write such compelling copy for diverse clients across various industries. The secret lies in our Connection and Conversion Formula, an exclusive eight-part methodology we’ve developed to create copy that connects with your audience and converts them into customers.
Part 1: Confidently assert your UVP (Unique Value Proposition)
The first part of our Connection and Conversion Formula is boldly asserting your Unique Value Proposition (UVP). Your UVP is what sets you apart from your competitors and makes you the top choice for your target audience. It’s vital to establish your UVP early on in your copy (like right in the hero section above the fold on your website) because it helps your audience understand why they should choose you over your competitors. By boldly asserting your UVP, you’re telling your audience that you’re the best choice for them and that they should choose you over anyone else.
Part 2: Establish credibility
The second part of our Connection and Conversion Formula is establishing credibility. This can be achieved in various ways, such as highlighting features, testimonials, your education, experience, or proven results for your clients. Establishing credibility is essential because it helps your audience trust you and believe that you can deliver on your promises. When your audience trusts you, they are more likely to choose you over your competitors.
Part 3: Deliver a solution
The third part is delivering a solution. This means clearly outlining what you do and the offers or services you provide. By delivering a solution, you’re telling your audience how you can help them solve their problems and achieve their goals. It’s essential to be clear and concise in this part of your copy because it helps your audience understand what you offer and how it can benefit them.
Part 4: Outline a streamlined process
The fourth part is outlining a streamlined process. This means outlining the few-step process that you take your clients through to achieve a desired result. By outlining a streamlined process, you’re telling your audience how you work and what they can expect when they work with you. It’s essential to be clear and concise in this part of your copy because it helps your audience feel comforted that working with you is simple and stress-free.
Part 5: Share the transformation
The fifth part of our Connection and Conversion Formula is sharing the transformation. This means telling your audience the transformation that someone can expect once they’re done working with you. By sharing the transformation, you’re telling your audience the benefits of working with you and how it can change their lives. The more specific you can be, the better.
Part 6: Call your audience to action
The sixth part of our Connection and Conversion Formula is calling your audience to action. This means telling them what you want them to do next. By calling your audience to action, you’re telling them to take the next step and become a customer. Don’t be afraid to place buttons throughout your site. Your audience won’t know the next step if you don’t tell them.
Part 7: Proactively answer their questions
The seventh part is proactively answering their questions. This means asserting yourself as an expert and building credibility by subtly answering your website visitors’ top questions before they reach out. By proactively answering their questions, you’re telling your audience that you understand their needs and can help them solve their problems. It’s essential to be thorough in this part of your copy because it helps your audience understand your expertise and build trust with you.
Part 8: Offer a way to engage if they’re not ready
The eighth and final part of our Connection and Conversion Formula is offering a way to engage if they’re not ready. This means offering a lead magnet, email newsletter, free resources, blog posts, podcast episodes, or any other type of content that can help your audience learn more about your business without committing to becoming a customer. By offering a way to engage, you’re telling your audience that you’re not just interested in selling to them, but you’re also interested in providing value and building a relationship with them. It’s essential to offer a way to engage because not everyone is ready to become a customer right away, but by providing value, you’re more likely to convert them in the future.
The importance of using the Connection and Conversion Formula
Using the Connection and Conversion Formula is essential for small business owners who want to create effective copy that connects with their audience and drives conversions. By following each part of the formula, you’re creating copy that is clear, concise, and speaks directly to your target audience. All of these eight parts work together to create a cohesive message that is more likely to convert your audience into customers.
If you’re a busy business owner looking to create effective copy that drives results but you don’t have the time or resources to write your own copy – reach out to us, we’d love to help! – Check out our website to see all the businesses we have worked with!