A brand audit is a thorough examination of your brand’s current state, evaluating its strengths and weaknesses, and identifying opportunities for growth and improvement. We’ve simplified the process for DIY’ing your own audit with this brand audit checklist, which you can use to gain valuable insights into your brand’s performance as well as opportunities for growth.
First, start by gathering all your brand materials, including your logo, website, social media profiles, marketing collateral, packaging, and any other visual or written communication associated with your brand, which will provide you with a comprehensive view of your brand’s current state.
Next, take a close look at your brand’s visual and verbal elements to ensure they’re consistent and accurate. In particular, consider the following aspects:
After analyzing your brand identity, evaluate your brand’s online presence by examining your website, social media profiles, and content. Consider these questions:
After your online presence review, assess your brand’s customer experience using the following questions:
Most importantly, review your findings from the brand audit checklist to inform your strategy for the future. Specifically, your review should include your brand’s strengths, weaknesses, and areas for improvement. For example, an area of improvement might be consistency in your brand messaging, enhancing your visual identity, or improving the customer experience.
Conducting a brand audit is a valuable exercise that allows you to assess your brand’s performance, identify areas of improvement, and refine your brand strategy. By following the steps in our brand audit checklist outlined in this guide, you can gain valuable insights into your brand’s current state and make informed decisions to strengthen your brand presence and drive business growth.
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Watch our Creative Director, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.