Brand Identity Design
Brooke is an established corporate executive with years of experience in business consulting and strategy. As she further defines her personal brand to include speaking opportunities - Brooke wants to develop a professional brand, The Holistic Hustler for her programs and services to live within.
The overall creative and visual directions for both the Brooke Daniels brand and The Holistic Hustler brand is meant to be cohesive and harmonious. While they represent two different sides of the Brooke empire, they shouldn't feel fragmented or separate. The visual elements are meant to be both bold and natural - signifying that being an unapologetic and yet holistic business leader do not need to be separate qualities.
Courageous, determined, and inspiring, this archetype embodies strength and triumph. It empowers individuals to overcome obstacles, embrace their potential, and create positive change.
Matter-of-fact, encouraging, uplifting, strong, professional, powerful, and full of energy.