Full brand identities for a dual personal and professional brand for a business strategist

project inclusions:

Brand Strategy
Brand Identity Design
Collateral Design
Brand Messaging
Copywriting
Website Design

about the brand:

Brooke is an established corporate executive with years of experience in business consulting and strategy. As she further defines her personal brand to include speaking opportunities - Brooke wants to develop a professional brand, The Holistic Hustler for her programs and services to live within.

PROJECT GOALS:

Differentiate Brooke's personal and professional brands from one another
Showcase corporate experience and expertise
Enhance brand positioning
Clarify messaging and communication
Strengthen the brand narrative

tagline:

CREATIVE DIRECTION:

The overall creative and visual directions for both the Brooke Daniels brand and The Holistic Hustler brand is meant to be cohesive and harmonious. While they represent two different sides of the Brooke empire, they shouldn't feel fragmented or separate. The visual elements are meant to be both bold and natural - signifying that being an unapologetic and yet holistic business leader do not need to be separate qualities.

Prioritizing your health is the key to success

brand TONE AND DIRECTION:

Refreshed
Vibrant
Impactful
Bold
Unapologetic
Holistic
Natural

Fresh
Warm
Energizing
Professional
Playful

WEBSITE LINK:

BRAND ARCHETYPE: THE HERO

Courageous, determined, and inspiring, this archetype embodies strength and triumph. It empowers individuals to overcome obstacles, embrace their potential, and create positive change.