The Importance of Choosing the Right Web Designer Selecting the right web designer is a pivotal decision for small businesses aiming to establish or enhance their online presence. The right partnership can transform your website into a powerful tool that attracts customers, builds your brand, and drives growth. Understanding Your Needs and Goals Before embarking […]

Introduction to Brand Strategy At the heart of every memorable brand lies a carefully crafted brand strategy. This foundational framework not only guides the creation of visually compelling elements such as logos and color schemes but also shapes the essence of your brand’s communication with the world. A brand strategy is more than just a […]

Creating on-brand messages is essential for establishing a strong brand identity and maintaining consistency across all communication channels. An on-brand message reflects your brand’s values, voice, and personality, ensuring that your content resonates with your target audience. In this blog post, we’ll discuss the importance of brand messaging, how to develop them, and how to […]

Launching a new brand or rebrand is an exciting, yet challenging endeavor that requires careful planning and execution. A well-crafted brand launch strategy can make all the difference in creating a buzz around your brand and setting it up for success. In this blog post, we’ll share a step-by-step guide to developing an effective launch […]

A brand audit is a thorough examination of your brand’s current state, evaluating its strengths and weaknesses, and identifying opportunities for growth and improvement. We’ve simplified the process for DIY’ing your own audit with this brand audit checklist, which you can use to gain valuable insights into your brand’s performance as well as opportunities for […]

Brand strategy is how your business communicates its unique value, message, and identity to the world. A brand strategy blueprint is a comprehensive document that includes all of your strategy in one place. In this post, we’ll explore what this entails and why it matters. Additionally, we have included tips on how to create a […]

Brand archetypes are powerful tools that can help you create a strong and consistent brand identity. Developed by Swiss psychiatrist Carl Jung and later adapted for branding by Carol S. Pearson and Margaret Mark, archetypes are universally recognized symbols or character types that evoke specific emotions and resonate deeply with consumers. By understanding and leveraging […]

In the world of luxury service providers, delivering an unparalleled experience to clients is paramount. The quality of services and their impact on clients’ lives is a source of pride. However, one crucial aspect that often goes overlooked is the significance of the brand voice. Identifying Your Brand Voice Before diving into the development process, […]

Brand collateral is a collection of materials and assets that visually represent your company and its values. It serves to create a consistent and cohesive identity for your business, helping customers recognize and connect with your brand everywhere it appears. Since this is a question we get often, I thought it would be helpful for […]

Elevate Your Business with a Compelling Narrative that Resonates with Your Audience The power of a compelling brand story cannot be overstated, especially in the female luxury service industry. A well-crafted narrative not only defines your brand identity but also establishes an emotional connection with your target audience, setting you apart from the competition. In […]

At Liberty Type, we understand the challenges that therapy centers face when it comes to creating approachable and effective branding and messaging. For too long, therapy and mental health have been stigmatized and misunderstood, leading many people to avoid seeking the help they need. That’s why we’re passionate about helping therapy centers break the status […]

If you heard Sofia Richie’s name before last week it was likely from press outlets dignifying her as a party girl, “nepo baby”, or as party-boy Scott Disick’s too-young-for-him girlfriend. Then, this past weekend, a barely heard from Sofia Richie emerged from the shadows in what some are calling the true royal wedding. Vogue is […]

kickstarting your brand evolution

launch

05

selling for you 24/7

web design

04

differentiating you in your space

branding

03

connecting you to your people

copywriting

02

setting the perfect foundation

strategy

01
1 week

kickstarting your brand evolution

launch

05

5 weeks

selling for you 24/7

web design

04

2 weeks

differentiating you in your space

branding

03

2 weeks

connecting you to your people

copywriting

02

2 weeks

setting the perfect foundation

strategy

01

Watch our Creative Director, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.

Our 12-week master plan to completely revolutionize your brand

The Liberty Type Blueprint

1 week

launch

05

5 weeks

web design

04

2 weeks

branding

03

2 weeks

copywriting

02

2 weeks

strategy

01

Watch our Creative Director, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.

Our 12-week master plan to completely revolutionize your brand

The Liberty Type Blueprint

10-DAY FREE CHALLENGE

Get unmatched clarity around your brand

Follow our Founder, Amanda Burg, as she takes you on a 10-day journey through brand clarity. From your vision, mission, and values, to your ideal client, competition, UVP, and methodology.