Branding

If you’re a seasoned professional—a dentist, interior designer, chiropractor, therapist, or any other expert who has spent years building a solid reputation—then you may have noticed a shift in your industry. Clients are making different decisions, new competitors are entering the scene, and the way people choose businesses doesn’t feel the way it used to. […]

Meghan Markle is one of the most recognized women in the world. She has the influence, the global platform, and a compelling personal story—the perfect ingredients for a powerful, lasting brand. And yet, her brand ventures—whether it’s As Ever, her Netflix docuseries, or the now-canceled Spotify deal—haven’t quite resonated the way they could have. They’ve […]

Introduction Sometimes, the best ideas come when life forces us to pause. For Linda Sidhu, a cancer diagnosis led to an unexpected shift—one that transformed her business and brought to life a community like no other: The Mixer Mind. In this episode of The Disruptor, I sat down with Linda, a quiz strategist turned community […]

Introduction Gen Z is rewriting the rules of wellness marketing—and, honestly, marketing as a whole. This generation is flipping the script on what it means to be “healthy” and how brands should connect with their audience. For years, wellness has been portrayed as something aspirational: picture-perfect influencers sipping green juice, polished yoga sessions on tropical […]

A brand audit is a comprehensive evaluation of your brand’s current state, including its strengths, weaknesses, and opportunities for growth. By conducting a brand audit, you can gain valuable insights into how your brand is performing and identify areas for improvement. Whether you’re a DIY enthusiast or looking for a roadmap to guide you, this […]

Brand strategy is the foundation of how your business communicates its unique value, message, and identity to the world. At its core, a brand strategy blueprint consolidates all of these critical elements into one comprehensive document. In this post, we’ll dive into what a brand strategy blueprint entails, why it’s essential for your business, and […]

Does your brand feel more like a DIY side project than a polished, professional authority? You’re not alone. Many business owners, especially in creative industries, struggle to build a brand that communicates their expertise and attracts their ideal audience. That’s where Liberty Type comes in. In this case study, we’re sharing how we helped Jessica […]

Introduction: The Importance of Authority for Thought Leaders As business owners, thought leaders, and industry experts, your website is often the first interaction a potential client has with you. It’s not just a digital business card—it’s a stage where you showcase your authority, credibility, and expertise. In today’s crowded online space, these elements are key […]

Color Psychology Basics: How to Choose the Right Colors for Your Brand You have 90 seconds to form an impression of your brand. That’s it. So, what impression do you want to leave? Color psychology plays a huge role in how your brand is perceived. In fact, research shows that 85% of purchasing decisions are […]

5 Common Branding Terms Explained: A Beginner’s Guide to Building Your Brand “Your brand is your promise to your customer.” – Entrepreneur Let’s start there. Your brand is more than just a logo. It’s the foundation of your business—it’s what sets you apart, builds trust, and makes you the obvious choice in a crowded market. […]