Crafting a lasting and captivating brand is a complex endeavor, yet essential for businesses to form a distinctive brand identity that resonates with their desired audience. Let’s delve into our Founder, Amanda Burg’s recent collaboration with Tullabee, a high-end children’s boutique and sister brand to Altar’d State. Amanda recognized that Tullabee needed to captivate the […]
Over the past seven years, our agency has masterfully crafted copy for hundreds of clients, ensuring their messages resonate with their target audience and drive conversions on their websites. I’m often asked how we manage to write such compelling copy for diverse clients across various industries. The secret lies in our Connection and Conversion Formula, […]
As a small business owner, you recognize the significance of social media in your marketing approach. Nonetheless, determining the right content to share on your social media channels can be daunting. There are six primary content styles you can utilize to captivate your audience and achieve your marketing objectives. In this blog post, we’ll delve […]
Creating high-quality content as a female leader is essential to showcase your expertise, build your brand, and engage with your target audience. In today’s digital age, your content is often the first point of contact potential clients and customers have with your business. It is important to make a strong first impression and convey a […]
We all love a good story – and in turn, we naturally gravitate toward brands that develop great stories and make us feel a part of them. Storytelling can be a powerful tool to help you create a memorable and meaningful brand. By weaving a compelling narrative into your branding and marketing efforts, you can […]
In 2019, I combined my 6+ years of experience in copywriting and building brands and made website copy a mandatory piece of our process when working with clients. It was a total game-changer. Until then, our clients needed to provide us with all of the details on their brand voice, messaging, positioning, and even their […]
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