Brand values are the principles and beliefs that guide your business and inform your decision-making process. They serve as the foundation for your brand’s identity, shaping the way you interact with your customers and differentiating you from your competitors. In this blog post, we’ll walk you through how to create your brand values and discuss […]

One of the most critical aspects of building a successful business is hiring team members who share the vision and values you’ve established. When your team is aligned with the mission, they are more likely to be motivated, productive, and dedicated to achieving the goals. That said, assembling the right team isn’t easy. It’s taken […]

As a successful agency owner, and soon-to-be mother of three, I know firsthand the importance of striking a balance between running a thriving business and nurturing a growing family. As I enter the final stages of my pregnancy, I am excited to share my tips on maternity leave for business owners. Below, learn how you […]

Lessons From Branding Jessica Whitaker Are you tired of your brand being perceived as just another DIY endeavor? Do you want to be recognized as a professional authority in your industry? If so, you’re not alone. Many business owners struggle with establishing themselves as credible and trustworthy experts in their field. That’s where Liberty Type […]

A Guide for Thought Leaders As business owners, thought leaders, and industry experts, it’s crucial to establish your authority, credibility, and expertise to distinguish yourself within your field and attract your ideal clientele. One of the most effective platforms for achieving this is your website. Your website often serves as the initial point of contact […]

In today’s bustling marketplace, possessing a potent Unique Value Proposition (UVP) that distinguishes you from the competition is paramount. Your UVP is a declaration that eloquently conveys the unparalleled value your product or service offers to your clientele. It’s the initial step in our Connection & Conversion Formula, and an integral component in crafting persuasive […]

Over the past seven years, our agency has masterfully crafted copy for hundreds of clients, ensuring their messages resonate with their target audience and drive conversions on their websites. I’m often asked how we manage to write such compelling copy for diverse clients across various industries. The secret lies in our Connection and Conversion Formula, […]

As a small business owner, you recognize the significance of social media in your marketing approach. Nonetheless, determining the right content to share on your social media channels can be daunting. There are six primary content styles you can utilize to captivate your audience and achieve your marketing objectives. In this blog post, we’ll delve […]

Creating high-quality content as a female leader is essential to showcase your expertise, build your brand, and engage with your target audience. In today’s digital age, your content is often the first point of contact potential clients and customers have with your business. It is important to make a strong first impression and convey a […]

We all love a good story – and in turn, we naturally gravitate toward brands that develop great stories and make us feel a part of them. Storytelling can be a powerful tool to help you create a memorable and meaningful brand. By weaving a compelling narrative into your branding and marketing efforts, you can […]

Talking about yourself and promoting your business may not be easy (it’s likely not why you started this business in the first place) – but it is absolutely essential for attracting and retaining customers, building brand awareness, and of course… increasing that bottom line. The sticky spot about marketing? The results aren’t immediate – and […]

In 2019, I combined my 6+ years of experience in copywriting and building brands and made website copy a mandatory piece of our process when working with clients. It was a total game-changer. Until then, our clients needed to provide us with all of the details on their brand voice, messaging, positioning, and even their […]