In 2019, I combined my 6+ years of experience in copywriting and building brands and made website copy a mandatory piece of our process when working with clients. It was a total game-changer. Until then, our clients needed to provide us with all of the details on their brand voice, messaging, positioning, and even their […]

As the owner of a successful marketing and branding agency, I understand the importance of having a strong marketing strategy for any business. But as a sole practitioner or owner of a large therapy center, you may be wondering why marketing is even necessary for your practice. After all, your focus is on helping your […]

As a female founder and business owner, I understand the unique challenges and opportunities that come with building and growing a business. One of the most important aspects of running a successful business is having a strong online presence. In today’s digital age, it’s crucial for female founders and business owners to showcase their skills, […]

There are so many important things to include when building your website – but your about page is one of the most crucial. Your about page is the section that your ideal client will go to when they’re already interested in what you do and want to learn more about the person behind the service […]

I’m sure you already know that testimonials from past clients are one of the most valuable things you can have. Sure, they help you show off the ‘social proof’ behind the work on your website, but do you know they can also be used inside your business to help you identify your ideal client? To […]

Let me guess, you think an elevator pitch is a weird, old-school marketing thing. You don’t ride elevators frequently, and you’re certainly not talking to anyone inside of them, right? You absolutely do not need to talk to people in elevators (I know I don’t) but you should be armed with a clear way to […]

ALERT: You’re offering too many things… #janeofalltrades  You started offering one thing, and then, as you found clients you realized you were offering more and more and more. I’m talking to you photographers that serve brides, families, maternity, newborn, couples, lifestyle, adventure, elopement, and branding. WHEW. Maybe you don’t feel burnt out because you love […]