Creating a high-converting website requires a blend of art, science, and strategic thinking. At the core of our approach is a deep understanding of what drives user engagement and conversion. Through meticulous planning, expert copywriting, and SEO integration, we craft websites that not only capture attention but also encourage action. The Importance of a High-Converting […]

The Importance of Choosing the Right Web Designer Selecting the right web designer is a pivotal decision for small businesses aiming to establish or enhance their online presence. The right partnership can transform your website into a powerful tool that attracts customers, builds your brand, and drives growth. Understanding Your Needs and Goals Before embarking […]

At Liberty Type, we understand the challenges of branding for therapists. For too long, therapy and mental health have been stigmatized and misunderstood, leading many people to avoid seeking the help they need. That’s why we’re passionate about helping therapy centers break the status quo and create messaging that is approachable, authentic, and relatable. Through […]

Lessons From Branding Jessica Whitaker Are you tired of your brand being perceived as just another DIY endeavor? Do you want to be recognized as a professional authority in your industry? If so, you’re not alone. Many business owners struggle with establishing themselves as credible and trustworthy experts in their field. That’s where Liberty Type […]

A Guide for Thought Leaders As business owners, thought leaders, and industry experts, it’s crucial to establish your authority, credibility, and expertise to distinguish yourself within your field and attract your ideal clientele. One of the most effective platforms for achieving this is your website. Your website often serves as the initial point of contact […]

As the owner of a successful marketing and branding agency, I understand the importance of having a strong marketing strategy for any business. But as a sole practitioner or owner of a large therapy center, you may be wondering why marketing is even necessary for your practice. After all, your focus is on helping your […]

As a female founder and business owner, I understand the unique challenges and opportunities that come with building and growing a business. One of the most important aspects of running a successful business is having a strong online presence. In today’s digital age, it’s crucial for female founders and business owners to showcase their skills, […]

There are so many important things to include when building your website – but your about page is one of the most crucial. Your about page is the section that your ideal client will go to when they’re already interested in what you do and want to learn more about the person behind the service […]

I’m sure you already know that testimonials from past clients are one of the most valuable things you can have. Sure, they help you show off the ‘social proof’ behind the work on your website, but do you know they can also be used inside your business to help you identify your ideal client? To […]

So you’ve decided you need a website or an elevated online presence and you’re on the hunt for the best website platform. You put up a poll in a Facebook group and you get nearly equal votes for Squarespace, WordPress, and Showit. Now you’re in analysis paralysis mode trying to compare website platforms and figure […]

One of the most common things I’m asked about when I’m on a call with a prospective client is “how do I know that this brand or website is going to grow with me?” And honestly, it’s a pretty important question to ask yourself and ultimately, whoever you hire to bring your vision to life. […]

Let me guess, you think an elevator pitch is a weird, old-school marketing thing. You don’t ride elevators frequently, and you’re certainly not talking to anyone inside of them, right? You absolutely do not need to talk to people in elevators (I know I don’t) but you should be armed with a clear way to […]