Case Study: honey good

Our objective for Honey Good was to give her brand a contemporary makeover and cultivate a chic, high-fashion appeal that resonated with women over 50. Additionally, we aimed to broaden her audience by devising a comprehensive marketing plan to attract new women and expand her community. We initiated the process by revamping her outdated website, creating a fresh, modern design that embodied her distinctive style and personality. Subsequently, we took on the role of her marketing department, closely collaborating with her to develop a content strategy and marketing plan to augment her audience and appeal to new women.

strategy

A walkthrough of our process

To establish a consistent and unified brand message, we worked closely with Honey to create high-quality content that resonated with her target audience. Our team produced all of her website copy and e-book copy, edited her blog stories, and authored affiliate marketing posts each week, ensuring that her content was engaging and on-brand. Additionally, we crafted 2-4 email newsletters per week that delivered value to her audience and maintained their interest and enthusiasm for her brand.

messaging

Our aim was to develop a chic and high-fashion brand that appealed to women over 50. This was achieved by overhauling her website and crafting a fresh, modern design reflecting her unique style and personality. Furthermore, we designed a new logo and brand identity that aligned with her brand message and resonated with her target audience. The final result was a cohesive and stylish brand that positioned Honey Good as a leading influencer for women over 50.

branding

We modernized Honey's website with a new, contemporary design that showcased her unique style and personality. The design was optimized for mobile devices, offering a seamless user experience for her audience. Additionally, we optimized her website for search engines, making it easy to find and navigate for both her existing and prospective audience.

web design

Our team conducted thorough keyword research to identify the terms and phrases that potential clients searched for online. We then optimized her website for these keywords and produced high-quality content that provided value to her target audience. We also devised a comprehensive backlink strategy, incorporating high-quality links from relevant websites to enhance her website's authority.

seo & launch

As Honey's marketing department, we developed monthly and quarterly content plans, managed her Facebook group with nearly 3,000 women, dispatched 2-4 email newsletters per week to her list of over 70,000, and posted and engaged with her audience through daily content on social media. We also composed high-quality blog posts and affiliate marketing content to keep her audience engaged and excited about her brand. The end result was a cohesive and effective marketing strategy that helped Honey extend her audience and connect with new women.