Alex is an experienced business operations expert (in the start-up world) now looking to begin her own business serving business owners and entrepreneurs by streamlining their operations, implementing effective systems and processes, and driving sustainable growth.
Archetype: The Magician aspect captures the transformative power of Alex's services. As a COO and system strategist, she helps clients unlock their potential by streamlining operations, implementing systems, and finding innovative solutions to complex problems. This transformative aspect of the brand resonates with the Magician archetype, which is known for turning dreams into reality and creating meaningful change.
Tone of Voice: Expert-driven, approachable, solutions-oriented, empowering, innovative, strategic, and trustworthy
Creative Direction: HQ Alchemy's brand identity was artfully designed with an earthy color palette, merging deep greens, warm browns, and muted pinks, embodying a sense of stability, growth, and wisdom. Clean, modern sans-serif typography was paired with classic serif fonts for headings, striking a balance between forward-thinking professionalism and experienced elegance. Imagery and visuals used encapsulated strategic planning, innovation, and knowledge-sharing, emphasizing the transformative and intellectual qualities of the brand.
Tone and Direction: Transformative, Strategic, Growth-oriented, Expert, Reliable, Empowering, Efficient, Insightful, Collaborative, Holistic, Scalable, Adaptable, Streamlined, Visionary, Grounded
kickstarting your brand evolution
selling for you 24/7
differentiating you in your space
connecting you to your people
setting the perfect foundation
Watch our Founder, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.
Our process is your ticket to being on-brand without breaking the bank – all under $10k.
Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
$2-10k for branding, and $5-20k for a website, all while missing out on the Liberty
Type perks—an in-house team that collaborates seamlessly, iron-clad deadlines for
on-time launches, and the tools to DIY your site edits if that's your jam.