A strategic brand identity and website design for a business ops strategist

project inclusions:

Brand Strategy
Brand Identity Design
Collateral Design
Brand Messaging
Copywriting
Website Design

about the brand:

Alex is an experienced business operations expert (in the start-up world) now looking to begin her own business serving business owners and entrepreneurs by streamlining their operations, implementing effective systems and processes, and driving sustainable growth.

PROJECT GOALS:

Establish the brand in the marketplace
Build a cohesive and compelling brand identity
Build relationships with female entrepreneurs
Showcase corporate experience and expertise
Build solid brand messaging

tagline:

CREATIVE DIRECTION:

HQ Alchemy's brand identity was artfully designed with an earthy color palette, merging deep greens, warm browns, and muted pinks, embodying a sense of stability, growth, and wisdom. Clean, modern sans-serif typography was paired with classic serif fonts for headings, striking a balance between forward-thinking professionalism and experienced elegance. Imagery and visuals used encapsulated strategic planning, innovation, and knowledge-sharing, emphasizing the transformative and intellectual qualities of the brand.

Making your ops work like magic

brand TONE AND DIRECTION:

Transformative
Strategic
Growth-oriented
Expert
Reliable
Empowering
Efficient
Insightful

Collaborative
Holistic
Scalable
Adaptable
Streamlined
Visionary
Grounded

— ALEX CANEDO, OWNER

"With this, I'll be able to attract the right types of clients, and also allow me to build a brand as a thought leader."

WEBSITE LINK:

BRAND ARCHETYPE: the magician

The Magician aspect captures the transformative power of Alex's services. As a COO and system strategist, she helps clients unlock their potential by streamlining operations, implementing systems, and finding innovative solutions to complex problems. This transformative aspect of the brand resonates with the Magician archetype, which is known for turning dreams into reality and creating meaningful change.