Brand Identity Design
Alex is an experienced business operations expert (in the start-up world) now looking to begin her own business serving business owners and entrepreneurs by streamlining their operations, implementing effective systems and processes, and driving sustainable growth.
HQ Alchemy's brand identity was artfully designed with an earthy color palette, merging deep greens, warm browns, and muted pinks, embodying a sense of stability, growth, and wisdom. Clean, modern sans-serif typography was paired with classic serif fonts for headings, striking a balance between forward-thinking professionalism and experienced elegance. Imagery and visuals used encapsulated strategic planning, innovation, and knowledge-sharing, emphasizing the transformative and intellectual qualities of the brand.
"With this, I'll be able to attract the right types of clients, and also allow me to build a brand as a thought leader."
The Magician aspect captures the transformative power of Alex's services. As a COO and system strategist, she helps clients unlock their potential by streamlining operations, implementing systems, and finding innovative solutions to complex problems. This transformative aspect of the brand resonates with the Magician archetype, which is known for turning dreams into reality and creating meaningful change.
Expert-driven, approachable, solutions-oriented, empowering, innovative, strategic, and trustworthy