EXPERIENCE THE LIBERTY TYPE BLUEPRINT THROUGH

HQ Alchemy

Alex is an experienced business operations expert (in the start-up world) now looking to begin her own business serving business owners and entrepreneurs by streamlining their operations, implementing effective systems and processes, and driving sustainable growth.

phase 1: strategy

  1. Establish the brand in the marketplace
  2. Build a cohesive and compelling brand identity
  3. Build relationships with female entrepreneurs
  4. Showcase corporate experience and expertise
  5. Build solid brand messaging

alex canedo, owner of hq alchemy

"With this, I'll be able to attract the right types of clients, and build a brand as a thought leader."

phase 2: copy

Tagline: Making your ops work like magic

Archetype: The Magician aspect captures the transformative power of Alex's services. As a COO and system strategist, she helps clients unlock their potential by streamlining operations, implementing systems, and finding innovative solutions to complex problems. This transformative aspect of the brand resonates with the Magician archetype, which is known for turning dreams into reality and creating meaningful change.

Tone of Voice: Expert-driven, approachable, solutions-oriented, empowering, innovative, strategic, and trustworthy

phase 3: branding

Creative Direction: HQ Alchemy's brand identity was artfully designed with an earthy color palette, merging deep greens, warm browns, and muted pinks, embodying a sense of stability, growth, and wisdom. Clean, modern sans-serif typography was paired with classic serif fonts for headings, striking a balance between forward-thinking professionalism and experienced elegance. Imagery and visuals used encapsulated strategic planning, innovation, and knowledge-sharing, emphasizing the transformative and intellectual qualities of the brand.

Tone and Direction: Transformative, Strategic, Growth-oriented, Expert, Reliable, Empowering, Efficient, Insightful, Collaborative, Holistic, Scalable, Adaptable, Streamlined, Visionary, Grounded

phase 4 and 5: web design & launch

alex canedo, owner of hq alchemy

"With this, I'll be able to attract the right types of clients, and build a brand as a thought leader."

CLIENT PRAISE
1 week

launch

05

5 weeks

web design

04

2 weeks

branding

03

2 weeks

copywriting

02

2 weeks

strategy

01

Watch our Founder, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.

Our 12-week master plan to completely revolutionize your brand

The Liberty Type Blueprint

1 week

kickstarting your brand evolution

launch

05

5 weeks

selling for you 24/7

web design

04

2 weeks

differentiating you in your space

branding

03

2 weeks

connecting you to your people

copywriting

02

2 weeks

setting the perfect foundation

strategy

01

Watch our Founder, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.

Our 12-week master plan to completely revolutionize your brand

The Liberty Type Blueprint

Our process is your ticket to being on-brand without breaking the bank – all under $10k.

Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
$2-10k for branding, and $5-20k for a website, all while missing out on the Liberty
Type perks—an in-house team that collaborates seamlessly, iron-clad deadlines for
on-time launches, and the tools to DIY your site edits if that's your jam. 

It's a one-team wonder, and it's all yours for only six payments of $1650

Strategy, branding, copy, and web design