Strategy, Messaging, Branding, Web Design, and SEO and Launch
For Jessica Whitaker, our main objective was to elevate her brand from a do-it-yourself style to a professional, respected authority in the realm of photography education. We initiated our plan by conducting thorough market research to comprehend her target audience and proceeded to develop an all-inclusive branding strategy that encompassed messaging, branding, website design, and SEO techniques to realize her objectives.
Assisting Jessica in refining her messaging, we pinpointed her unique value proposition and devised a consistent, persuasive brand voice that would connect with her desired audience. This process involved composing website copy and pricing guide copy that conveyed her brand's character, values, and expertise as both a photographer and educator.
In terms of Jessica's brand, she yearned for a truly distinctive appearance. We established a one-of-a-kind brand with custom illustrations (in an Americana tattoo style), integrated a retro typography suite and color palette, and carried over these visual elements into her downloadable guides, website, and other applications.
For Jessica, we designed and developed a user-friendly, visually captivating website that effectively communicates her brand's message and services. The website exhibits a vibrant and artistic design that mirrors Jessica's creative personality, featuring clear calls to action and an intuitive and fun navigation. Moreover, the website is optimized for search engines, enhancing its online visibility.