EXPERIENCE THE LIBERTY TYPE BLUEPRINT THROUGH
Marsh Made Design
Marsh Made Design began when Brian Marsh began renting out arbors he had made for Knoxville area weddings. Now, as a custom wood carpenter, Brian helps build his client's dreams through woodworking.
phase 1: strategy
- Strengthen the brand narrative
- Flesh out the visual identity to give Brian an easily recognizable look
- Enhance digital presence from a simple one-page template to a custom website with full rental catalog
- Help Brian stand out in a luxury market.
brian marsh, owner of marsh made design
"I cannot say enough good things about Liberty Type Co. From day one, they have been professional and highly detailed in refreshing our brand and strengthening our recognition. I look forward to many more projects with them!"
phase 2: copy
Tagline: Your Dream. Our Craft.
Archetype: Brian Marsh, a custom carpenter in East Tennessee, epitomizes the Artisan brand archetype through his specialized craftsmanship in creating wedding arbors and custom woodworking items. His work is characterized by unique, handcrafted quality, reflecting a deep commitment to artistry and functionality. Brian is renowned for his loyalty to his customer base and community, fostering strong relationships and a sense of belonging. His business is a testament to personalized service and community engagement, making him a standout artisan in his field.
Tone of Voice: Authentic, friendly, incredibly approchable, and trusting.
phase 3: branding
Creative Direction: The creative direction for Brian Marsh's brand has been meticulously crafted to reflect the luxury and elegance of the wedding industry. We've integrated sophisticated serif fonts, resonating with the upscale nature of his market. The photography is simple and unembellished, purposefully designed to highlight the exceptional craftsmanship of his woodworking. Additionally, we've incorporated a unique, handpainted watercolor texture that echoes the contours of the Great Smoky Mountains, tying Brian's work to the natural beauty and heritage of East Tennessee.
Tone and Direction: Authentic, Friendly, Quality, Genuine, Approachable, Artisan
WE EVEN DID AN IN-PERSON CONTENT SHOOT WITH brian
If you're based in Knoxville or open to traveling, we'd love to arrange a content shoot for you! This is a fantastic opportunity to get professional headshots, capture images of you showcasing your skills, and enhance the overall presence of your brand. Reach out to us to schedule your session and bring your brand's story to life with compelling visuals.
phase 4 and 5: web design & launch
and then we worked with brian on his instagram content
Are you struggling with the daily content creation hustle? Creative Liberty Club is our answer to creating Instagram content that echos the same strategy, messaging, and branding that we create for you through the Liberty Type Blueprint. Get an entire quarter of content for your business in just a few weeks.
brian marsh, owner of marsh made design
"i cannot say enough good things about liberty type"
"I cannot say enough good things about Liberty Type Co. From day one, they have been professional and highly detailed in refreshing our brand and strengthening our recognition. I look forward to many more projects with them!"
kickstarting your brand evolution
launch
05
selling for you 24/7
web design
04
differentiating you in your space
branding
03
connecting you to your people
copywriting
02
setting the perfect foundation
strategy
01
Watch our Creative Director, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.
Our 12-week master plan to completely revolutionize your brand
The Liberty Type Blueprint
Our process is your ticket to being on-brand without breaking the bank – all under $10k.
Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
$2-10k for branding, and $5-20k for a website, all while missing out on the Liberty
Type perks—an in-house team that collaborates seamlessly, iron-clad deadlines for
on-time launches, and the tools to DIY your site edits if that's your jam.
It's a one-team wonder, and it's all yours for only six payments of $1650
Strategy, branding, copy, and web design
