Case Study: monica bee

Our primary objective for Monica Bee was to establish a unique, approachable brand that would differentiate her from competitors and position her as the top family photographer in Nebraska. We collaborated closely with Monica to comprehend her goals and devised a comprehensive branding and marketing plan encompassing messaging, branding, website design, and SEO strategies to help her achieve her aspirations.

strategy

A walkthrough of our process

We assisted Monica in developing a messaging strategy that resonated with her target audience and conveyed her brand's personality and values. We composed approachable, entertaining, and engaging website copy that emphasized her expertise as a family photographer. The messaging was crafted to genuinely distinguish her from her competition.

messaging

To establish a unique and approachable brand for Monica, we devised a vibrant, enjoyable, and colorful visual identity that authentically represents her personality and photography style. This encompassed a cohesive visual identity, including a logo, color palette, typography, and imagery, consistently present across all marketing channels. The branding was designed to make Monica stand out in her highly competitive niche.

branding

We created and developed a custom website for Monica that was user-friendly, visually appealing, and effectively conveyed her brand's messaging and services. The website showcases a bright and enjoyable design that genuinely reflects Monica's brand and incorporates clear calls to action and intuitive navigation. The website was optimized for search engines to enhance its online visibility.

web design

To support Monica in becoming the go-to family photographer in Nebraska, we conducted thorough keyword research to identify the terms and phrases that potential clients were searching for online. We then optimized her website for these keywords and produced high-quality content that offered value to her target audience.