Our tailor-made, all-inclusive method kicks off with a rock-solid base in brand strategy and messaging, then glides through copywriting, visual identity, and website design. This guarantees you snag that irresistible, unified brand presence you've been craving. With a decade-plus of know-how under our belts, our strategic and collaborative process empowers our clients to strut their expertise, forge heart-to-heart connections with their target audience, and unleash their unstoppable success.
a streamlined brand-building process infused with strategy from the GET-GO.
OUR SIGNATURE EXPERIENCE
You're a powerhouse, running a thriving business, and while you appreciate killer design and savvy messaging, you've made it this far on DIY. You know that with a bona fide brand identity and cohesive presence in place, your biz is set for its most epic growth spurt yet.
You're ambitious and inspired, but also swamped with managing a business and expanding a team. You trust the pros to have your back, make clever choices, and bring your ultimate vision to life.
You're aware that each time you invest in your business, the returns are mind-blowing.
You're done playing it safe and paddling around in the kiddie pool. You're a top dog in your field, and you're pumped to do whatever it takes to strut your stuff as the undisputed authority you truly are.
Who You Are
We don't believe in gatekeeping. We strive to provide intentional strategy and education to you and your team to ensure you feel confident and well-equipped to grow your brand beyond our time together.
education
You're an expert in your industry and while you may not feel like an authority now, our process will empower you to start thinking differently. Our process provides space for you to step up and confidence for you to show up.
empowerment
Our in-depth questionnaire, clarifying kickoff call, strategic and iron-clad processes and timelines, and regular check-ins will ensure you feel in the loop and taken care of at every step of the process.
efficiency
We are committed to delivering outstanding results through our relentless pursuit of excellence in all aspects of our work. Our team is dedicated, all in-house, and cares about your business like it's our own.
excellence
Our Values
CREATIVE LIBERTY CLUB
seo & launch
web design
branding
messaging & website copy
Strategy
Working with us can include:
Full website copy
Brand messaging complete with brand's personality, tone of voice, key brand messages, and brand archetype.
during this phase:
We believe great design can't happen without great messaging first. Our Connection & Conversion formula infuses buyer psychology to bring true clarity to your business through strategic copy and messaging. We'll start by writing the copy for your new website before compiling general messaging rules unique to your brand (including the brand's personality, tone of voice, key brand messages, and brand archetype) into your Brand Manual.
Messaging
phase o2:
In-depth questionnaire
Project Kickoff Call
Comprehensive 20+ page Brand Strategy Doc complete with findings, and next steps for building the brand.
during this phase:
To kickstart our process, we'll have you complete an in-depth questionnaire before engaging in a Project Kickoff Call to go over your goals and vision. From there, our team will complete an in-depth competitive analysis and a deep dive into strategic positioning. We'll develop an in-depth strategy for your brand messaging, creative direction, site architecture, and marketing efforts.
Strategy
phase o1:
"Liberty Type's drive to truly make your brand work for YOU and your ideal audience is palpable, and so appreciated. Working with Liberty Type was the perfect blend of strategy, creativity, and storytelling."
Full custom website design
Integration with CRM, email newsletter platform, etc...
during this phase:
With great strategy, clarified messaging, and a dynamic brand - we'll bring it all together into a custom website that serves as the main touchpoint for you to connect and convert your audience. We'll create a clean and organized website design that best represents your aesthetics, makes your messaging the priority, and represents the authority you have in your space.
Website Design
phase o4:
Full brand identity design
Color palette and Typography suite
Digital and print collateral items
Complete Brand Manual that includes brand strategy, messaging, creative direction, brand visuals, and guidelines.
during this phase:
With design, our style becomes your style. We'll build out a full creative direction for your brand before creating logo designs, a dynamic color palette, and a typography suite. From print to digital materials, we'll combine your branding into thoughtful and intentional collateral pieces to ensure your brand is cohesive everywhere it shows up. As a takeaway, you'll receive a Brand Manual that informs you and your team about the brand on every level.
Brand Design
phase o3:
"I'm sending a big THANK YOU to the entire Liberty Type team! I'm honestly speechless at how amazing it turned out. The number one thing I hear from those I shared everything with was, "It's so YOU!". The way you captured my personality and were able to translate it takes true talent and attention. I'm so grateful!"
90-Day Marketing & Content Plan
Suggested schedule for content
Walkthrough of content styles and pillars
All social media content (including: captions, graphics, reels, carousels, selected photos, and related hashtags)
All content scheduled out
during this phase:
Once you launch, what comes next? If you're busy running a business and don't have time for marketing (or you hate relying on a VA or social media manager that doesn't understand strategy), then you'll love phase 06. Our team will put together a 90-day marketing and content plan before creating the actual content so you're ready to show up consistently and intentionally for an entire quarter. For more information on what's included during this phase, check out Creative Liberty Club.
Creative Liberty Club
phase 06 (optional)
60 Minute Launch & Marketing Call
Launch Plan and Checklist
SEO install (page and image names, meta descriptions)
Domain and blog set-up/migration
Video training series
during this phase:
What good are phases 01-04 if you don't feel confident launching or no one can find you once you do? Our team will work with you to develop a strategic launch plan along with targeted SEO descriptions and keywords that will put you a step above your competition. We'll install foundational SEO, set up your domain and blog, and provide you with in-depth training videos so you feel confident making small edits all on your own.
SEO & Launch
phase o5:
Lead Graphic Designer
EMILY
Marketing Manager
JORDAN
Lead Copywriter
SAMANTHA
Creative Director
AMANDA
Our in-house team is dedicated to bringing your mission and vision to life
meet your team of experts
Client Success Coordinator
DEBBIE
Marketing Intern
JULIANNE
Design Assistant
ALI
Lead Web Designer
DEBBY
The average client works with us for 3-5 months plus additional marketing work beyond their launch.
timeline:
The seasoned service-provider who knows the value of teaming up with an expert squad to craft a razor-sharp strategy, brand, message, and website. You've likely hit multiple six figures in revenue, despite a DIYed or not-quite-there look, and now you're itching to skyrocket to seven figures and beyond with a deliberate and electric strategy that flaunts your authority, makes you shine like the expert you are, and sets you apart from the competition.
perfect for:
Details
"I truly felt that I was taken care of at each touch point of the creation and launch process. I'm an extremely creative, visionary person and Amanda was able to pull that very specific vision together and create something I could've never imagined or done myself. I am TRULY in awe of what the Liberty Type team created for our business. Amanda, you have truly crafted something that I can confidently say is going to change how our brand interacts with the world. I honestly am a little scared at how much this is going to sell people on our service because we're going to have to be ready for the amount of business this site is going to get us. (I'm not even kidding, I really am a tiny bit scared!) From 6 figures to 7 figures...this website is going to get us there."
submit an application
We'll then proceed through our process with Phases 01-06. You'll be updated regularly on our progress through the phases before officially launching. We can't wait!
START
The week before your scheduled project, we'll meet on a recorded Zoom call to go over your project, your questionnaire, and the overall strategy, goals, and vision for the project.
kickoff call
To prepare for your project, you'll receive an in-depth questionnaire that will cover everything we need to know about your project before we begin. This form is due 1 week before your kickoff call.
pre-work
Begin by submitting an application. We'll then reach out to schedule a Consultation Call and forward along an agreement and invoice if we both decide it's a great fit.
APPLY
Partner up with our white-glove agency to define and clarify your brand from beginning to end
our streamlined process
Yes! We'd love to continue building out your marketing plan to ensure your strategy, voice, and brand stays consistent and cohesive throughout the year! Most of our clients choose to join Creative Liberty Club right before the launch of their brand to ensure their social media, blog, and email content is created with the same strategy, brand voice, and design style.
can we keep working together on just the marketing piece?
Probably! While our specialty lies in working with luxury service providers and those in the wellness space (mainly therapists and therapy centers), we've worked with various wedding industry pros, coaches and mentors, authors, attorneys, educators and course creators, strategists and consultants, bloggers, health practioners and therapists, podcast hosts, start-up companies, a fashion retailer, realtors and home stagers, a catering company and restaurant, a resort, a retreat, and a luxury development company.
have you worked with my industry?
Whatever you'd like! Our process can include any print or digital collateral items you may need. In the past, we've created lead magnets, guides, media kits, business cards, email signatures, letterheads, slide deck templates, brochures, packaging supplies (bags, boxes, tape, stickers, hang tags), signage, barricades, etc... Let your imagination run wild!
WHAT TYPES OF BRAND COLLATERAL DO YOU INCLUDE?
It's simply the best way we've found to deliver the best results. While some companies choose to focus in just one area or delegate other pieces of the process to outside vendors with their own process or timeline - we've found this only results in a brand that feels piecemealed and disjointed. Our process ensures you only need to communicate your vision one-time (a true time saver when you're busy running a successful business) and then our team will work collaboratively, with you and with one another, to build an amazing, intentional, results-driven brand from strategy to launch. If you want a true partnership with unmatched support and collaboration, our Signature Experience is the best choice for you.
