A strategic brand identity for a life and business coach for women

project inclusions:

Brand Strategy
Brand Identity Design
Collateral Design
Brand Messaging
Copywriting
Website Design
Content Marketing Services

about the brand:

Summer Montabone is a business and life performance coach for women. After working with us 18 months ago, Summer achieved unmatched clarity when it came to her brand and her target market and came back to us so we could refresh her identity and messaging strategy to serve her newfound audience.

PROJECT GOALS:

Build relationships with female entrepreneurs
Clarify the brand
Streamline Summer's messaging to attract new target market
Establish the brand in a new market
Strengthen the brand narrative

tagline:

CREATIVE DIRECTION:

To align the brand with Summer's new target market and given that women in Summer's ideal client base often feel overwhelmed and pressed for time, we've adopted a clean, straightforward brand identity that incorporates warm colors and white space that can offer them a sense of calm and clarity. While Summer’s current brand feels luxury and out of touch - this new tonal shift in warm and inviting colors will bring in some fresh energy to women who are already feeling isolated and “at a loss”.

Unleash your fearless potential

brand TONE AND DIRECTION:

Confident
Nurturing
Driven
Authentic
Resilient
Balanced
Inspiring
Bold
Mix of masculine and feminine

— SUMMER MONTABONE, OWNER

"What a pleasure it has been to work on this entire process! The "white glove approach has been absolutely polished, a time saver, and a RELIEF! Amanda and the LT team have DELIVERED."

WEBSITE LINK:

BRAND ARCHETYPE: the sage

The Sage archetype is characterized by wisdom, expertise, and a deep understanding of the world. It seeks to help others gain knowledge, insights, and self-awareness to improve their lives. In Summer's case, her extensive experience in life, business, and health, along with her successful track record in building multiple six-figure businesses, positions her as a knowledgeable and trustworthy guide for women entrepreneurs. She offers valuable insights, practical tools, and compassionate support to help her clients navigate the unique challenges of being a wife, mother, and business owner.