EXPERIENCE THE LIBERTY TYPE BLUEPRINT THROUGH

WorkPlay

WorkPlays is a content creation revolutionary. For just $497 per month, WorkPlay and its content creators will help you brand your offers visually and create all the photos and videos you need to show up as your best self throughout the year - from Instagram content to podcast covers and ads - you're covered.

phase 1: strategy

  1. Build relationships with powerful personal brands
  2. Enhance brand positioning and messaging
  3. Modernize and elevate the website to be more reflective of a SaaS company
  4. Showcase users of the method
  5. Strengthen the brand narrative

lyrik fryer, co-owner of workplay

"Working with Liberty Type was one of the most organized, impactful processes I've ever invested in and experienced. I can attest the company has gone from low six figures to soaring past 7 and I alway come back to the fact that we strategically designed the site with YOU."

phase 2: copy

Tagline: Your brand is your power. Create it, fiercely.

Archetype: The Outlaw is characterized by rebellion, unconvention, and provocative, this archetype challenges the status quo. WorkPlay, a brand new way of looking at brand photography and creating content for your brand is changing the game and easily appeals to those seeking liberation and wanting to embrace their authentic selves.

Tone of Voice: Playful, matter-of-fact, provocative, bold, and fun.

phase 3: branding

Creative Direction: The creative and visual direction for WorkPlay blends the feminine touches of a brand photography company with the modern and cutting edge visuals of a SaaS company. Since we had already worked with WorkPlay once before, we had a good understanding if their brand and message. With this refresh. Lyrik, the co-owner wanted WorkPlay to reach more established personal brands and expand WorkPlay from just a 'brand photography company' to a resource for all of your content creation needs - because of this, it was essential that we not only showed what WorkPlay is through visuals, but also creative uses of its deliverables as well.

Tone and Direction: Modern, Cutting edge, Techy, Savvy, Feminine, Out of the box, Bold, Unapologetic

*Logo not created by Liberty Type

phase 4 and 5: web design & launch

LYRIK FRYER, CO-OWNER OF WORKPLAY

"Working with Liberty Type was one of the most organized, impactful processes I've ever invested in and experienced. I can attest the company has gone from low six figures to soaring past 7 and I alway come back to the fact that we strategically designed the site with YOU."

"FROM LOW SIX FIGURES TO SOARING PAST SEVEN"

CLIENT PRAISE
1 week

launch

05

5 weeks

web design

04

2 weeks

branding

03

2 weeks

copywriting

02

2 weeks

strategy

01

Watch our Founder, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.

Our 12-week master plan to completely revolutionize your brand

The Liberty Type Blueprint

1 week

kickstarting your brand evolution

launch

05

5 weeks

selling for you 24/7

web design

04

2 weeks

differentiating you in your space

branding

03

2 weeks

connecting you to your people

copywriting

02

2 weeks

setting the perfect foundation

strategy

01

Watch our Founder, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.

Our 12-week master plan to completely revolutionize your brand

The Liberty Type Blueprint

Our process is your ticket to being on-brand without breaking the bank – all under $10k.

Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
$2-10k for branding, and $5-20k for a website, all while missing out on the Liberty
Type perks—an in-house team that collaborates seamlessly, iron-clad deadlines for
on-time launches, and the tools to DIY your site edits if that's your jam. 

It's a one-team wonder, and it's all yours for only six payments of $1650

Strategy, branding, copy, and web design