A full brand identity and messaging strategy for a luxury home development

project inclusions:

Brand Strategy
Brand Identity Design
Brand Messaging

about the brand:

Workshop Colorado is a well-known home builder and developer outside of Denver. With their latest project, Workshop drew inspiration from Serenbe (outside Atlanta) to create Arcadian, a luxury and holistic development where residents are encouraged to live, work, eat, and grow right on the property.

PROJECT GOALS:

Establish the brand in the community
Build solid brand messaging
Showcase the brand's unique style and approach to luxury and holistic living
Position Arcadian away from the other developments of its creator as something unique and cutting edge

tagline:

CREATIVE DIRECTION:

We focused on highlighting the brand's unique intersection of luxury and sustainability. Our market research led us to stress the development's eco-friendly features without compromising its luxurious appeal. Our copywriting team devised a brand voice that delicately balanced opulence with environmental consciousness, reflected in taglines and marketing materials. A brand identity was crafted around natural, earthy color palettes and elegant typography, while the logo was designed inspired by elements of nature. We furnished a comprehensive brand manual to ensure consistency and alignment with the brand's eco-conscious and luxury messaging across all platforms.

Where elevated design meets cozy

brand TONE AND DIRECTION:

Sustainable
Organic
Luxury
Sophisticated
Earthy
Natural
Eco-conscious
Comfortable

— MARKETING DEPARTMENT, WORKSHOP COLORADO

"Liberty Type did a stunning job bringing the brand to life! Everything they created was absolutely beautiful. They work quickly, had incredible attention to detail, and thought about the brand holistically. Internally, everyone from the team bought in immediatedly. Thank you Liberty Type!"

BRAND ARCHETYPE: the creator + the magician

The Creator archetype seeks to create things of enduring value and gives form to a vision, which mirrors Arcadian's aim to build a luxurious, self-sustaining community. While the sustainable aspect of the brand, emphasizing transformation and a better, more harmonious existence with nature, resonates with the ideals of the Magician archetype.