EXPERIENCE THE LIBERTY TYPE BLUEPRINT THROUGH
Arcadian
Workshop Colorado is a well-known home builder and developer outside of Denver. With their latest project, Workshop drew inspiration from Serenbe (outside Atlanta) to create Arcadian, a luxury and holistic development where residents are encouraged to live, work, eat, and grow right on the property.
phase 1: strategy
- Establish the brand in the community
- Build solid brand messaging
- Showcase the brand's unique style and approach to luxury and holistic living
- Position Arcadian away from the other developments of its creator as something unique and cutting edge
MARKET DEPT., WORKSHOP COLORADO
"Liberty Type did a stunning job bringing the brand to life! Everything they created was absolutely beautiful. They work quickly, had incredible attention to detail, and thought about the brand holistically. Internally, everyone from the team bought in immediately. Thank you Liberty Type!"
phase 2: copy
Tagline: Where elevated design meets cozy
Archetype: The Creator archetype seeks to create things of enduring value and gives form to a vision, which mirrors Arcadian's aim to build a luxurious, self-sustaining community. While the sustainable aspect of the brand, emphasizing transformation and a better, more harmonious existence with nature, resonates with the ideals of the Magician archetype.
Tone of Voice: Conversational, positive, calming, and self-assured
phase 3: branding
Creative Direction: We focused on highlighting the brand's unique intersection of luxury and sustainability. Our market research led us to stress the development's eco-friendly features without compromising its luxurious appeal. A brand identity was crafted around natural, earthy color palettes and elegant typography, while the logo was designed inspired by elements of nature. We furnished a comprehensive brand manual to ensure consistency and alignment with the brand's eco-conscious and luxury messaging across all platforms.
Tone and Direction: Sustainable, Organic, Luxury, Sophisticated, Earthy, Natural, Eco-conscious, Comfortable
MARKETING DEPT., WORKSHOP COLORADO
"Liberty Type did a stunning job bringing the brand to life! Everything they created was absolutely beautiful. They work quickly, had incredible attention to detail, and thought about the brand holistically. Internally, everyone from the team bought in immediately. Thank you Liberty Type!"
"THEY WORK QUICKLY & HAD INCREDIBLE ATTENTION TO DETAIL"
kickstarting your brand evolution
launch
05
selling for you 24/7
web design
04
differentiating you in your space
branding
03
connecting you to your people
copywriting
02
setting the perfect foundation
strategy
01
Watch our Creative Director, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.
Our 12-week master plan to completely revolutionize your brand
The Liberty Type Blueprint
Our process is your ticket to being on-brand without breaking the bank – all under $10k.
Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
$2-10k for branding, and $5-20k for a website, all while missing out on the Liberty
Type perks—an in-house team that collaborates seamlessly, iron-clad deadlines for
on-time launches, and the tools to DIY your site edits if that's your jam.
It's a one-team wonder, and it's all yours for only six payments of $1650
Strategy, branding, copy, and web design
