philadelphia branding agency for established service businesses
Branding, website copy, and Showit website design for established service businesses that have outgrown the version of themselves people still see online.
Your business got better.
Let's make sure it looks like it.
250+ brands built since 2016
Your best clients know why you’re worth hiring.
Your website visitors shouldn’t have to guess.
You send the link, then add a little explanation. The services have changed. The work is better than the portfolio suggests. The website doesn’t quite capture what you do now.
That explanation is doing a job your brand should be doing. Without it, a prospective client sees the services you offer, but misses the experience and judgment that make them worth choosing.
We find what your introduction leaves out, then build it into the branding, copy, or website your business needs.
your brand deserves better
figure entrepreneurs served
years in business
BRANDS BUILT
Branding
For the business that has grown up, while its visual identity stayed behind.
Website Copy
For the expert who knows the business so well that everything feels important.
Website Design
For the business owner who is tired of hesitating before sending the link.
Choose ALL THREE when you're ready to evolve your brand from top to bottom.
Our Signature Experience
meet founder amanda burg
I know how to find what others miss.
After six years as an investigative journalist, I learned to notice the detail that changes how someone understands a story. Business owners overlook those details, too. What feels ordinary to you can be exactly what a prospective client needs to hear.
I founded Liberty Type in 2016. Since then, my team and I have built more than 250 brands, connecting strategy with the words, visual identity, and websites that put it to work.
You bring your knowledge of the business. We ask the questions, recommend the direction, and explain why it serves the people you want to reach. You won’t be left choosing colors and hoping they solve the problem.
Because before I built brands, I was an investigative journalist.
Since 2016, my team and I have helped
more than 250 founders
change how their businesses are seen.
"The day I opened my brand new website, I was floored. It was absolutely beautiful and incredibly professional… My business has elevated to a new level because of Liberty Type!"
Kaysee Collins
Yoga Studio Owner
"I had an 'idea' of what I wanted but had no clue where to start or even verbalize what I wanted. This team got to know me as a person first, then did a deep dive on my brand."
Conner Nagle
Chiropractic Clinic Owner
Ana Pritchard
Realtor
"They brought fresh ideas that elevated our brand beyond what we initially imagined… we now have a cohesive brand identity that resonates with our audience."
Ashley James
Interior Designer
"Within 24 hours of my new site going live, I had a message from a potential client who had been on the fence… saying, 'let's do it'! … I didn't realize how this rebranding would boost my confidence in my business and as a business owner."
Linda
Online Community Builder
“My website has delivered my first multi-six-figure launch. My website now feels perfectly aligned with my energy and continues to drive amazing ROI.”
“The Liberty team has the ability to distill what may seem chaotic to you into something that is crystal clear to your audience. What they delivered is one of my proudest investments.”
Chelsea
Relationship Coach
Ashley
Advertising Educator
“Amanda has brought Paid Ads Academy to life with our textbook for business owners, our ads, our lead magnets… the work Amanda and her team do… it's next-level.”
Lyrik
Founder
“Working with Liberty Type was one of the most organized, impactful processes I’ve ever invested in. Amanda pulled my very specific vision together and created something I could’ve never imagined or done myself.”
Jessica Whitaker
Photography Educator
"Design and copy are almost always separate hires… With Amanda, the words and the visuals were built together by the same brain, so my site doesn't just look like me, it sounds like me."
Jessica Whitaker
Photography Educator
"Design and copy are almost always separate hires… With Amanda, the words and the visuals were built together by the same brain, so my site doesn't just look like me, it sounds like me."
Jessica Whitaker
Photography Educator
"Design and copy are almost always separate hires… With Amanda, the words and the visuals were built together by the same brain, so my site doesn't just look like me, it sounds like me."
"I had an 'idea' of what I wanted but had no clue where to start or even verbalize what I wanted. This team got to know me as a person first, then did a deep dive on my brand."
Conner Nagle
Chiropractic Clinic Owner
Jessica Whitaker
Photography Educator
"Design and copy are almost always separate hires… With Amanda, the words and the visuals were built together by the same brain, so my site doesn't just look like me, it sounds like me."
"I had an 'idea' of what I wanted but had no clue where to start or even verbalize what I wanted. This team got to know me as a person first, then did a deep dive on my brand."
Conner Nagle
Chiropractic Clinic Owner
Ashley James
Interior Designer
"Within 24 hours of my new site going live, I had a message from a potential client who had been on the fence… saying, 'let's do it'! … I didn't realize how this rebranding would boost my confidence in my business and as a business owner."
Jessica Whitaker
Photography Educator
"Design and copy are almost always separate hires… With Amanda, the words and the visuals were built together by the same brain, so my site doesn't just look like me, it sounds like me."
"I had an 'idea' of what I wanted but had no clue where to start or even verbalize what I wanted. This team got to know me as a person first, then did a deep dive on my brand."
Conner Nagle
Chiropractic Clinic Owner
Ashley James
Interior Designer
"Within 24 hours of my new site going live, I had a message from a potential client who had been on the fence… saying, 'let's do it'! … I didn't realize how this rebranding would boost my confidence in my business and as a business owner."
"The day I opened my brand new website, I was floored. It was absolutely beautiful and incredibly professional… My business has elevated to a new level because of Liberty Type!"
Kaysee Collins
Yoga Studio Owner
Jessica Whitaker
Photography Educator
"Design and copy are almost always separate hires… With Amanda, the words and the visuals were built together by the same brain, so my site doesn't just look like me, it sounds like me."
"I had an 'idea' of what I wanted but had no clue where to start or even verbalize what I wanted. This team got to know me as a person first, then did a deep dive on my brand."
Conner Nagle
Chiropractic Clinic Owner
Ashley James
Interior Designer
"Within 24 hours of my new site going live, I had a message from a potential client who had been on the fence… saying, 'let's do it'! … I didn't realize how this rebranding would boost my confidence in my business and as a business owner."
"The day I opened my brand new website, I was floored. It was absolutely beautiful and incredibly professional… My business has elevated to a new level because of Liberty Type!"
Kaysee Collins
Yoga Studio Owner
Ana Pritchard
Realtor
"They brought fresh ideas that elevated our brand beyond what we initially imagined… we now have a cohesive brand identity that resonates with our audience."
Jessica Whitaker
Photography Educator
"Design and copy are almost always separate hires… With Amanda, the words and the visuals were built together by the same brain, so my site doesn't just look like me, it sounds like me."
"I had an 'idea' of what I wanted but had no clue where to start or even verbalize what I wanted. This team got to know me as a person first, then did a deep dive on my brand."
Conner Nagle
Chiropractic Clinic Owner
Ashley James
Interior Designer
"Within 24 hours of my new site going live, I had a message from a potential client who had been on the fence… saying, 'let's do it'! … I didn't realize how this rebranding would boost my confidence in my business and as a business owner."
"The day I opened my brand new website, I was floored. It was absolutely beautiful and incredibly professional… My business has elevated to a new level because of Liberty Type!"
Kaysee Collins
Yoga Studio Owner
Ana Pritchard
Realtor
"They brought fresh ideas that elevated our brand beyond what we initially imagined… we now have a cohesive brand identity that resonates with our audience."
Chelsea
Relationship Coach
“The Liberty team has the ability to distill what may seem chaotic to you into something that is crystal clear to your audience. What they delivered is still one of my proudest investments.”
Jessica Whitaker
Photography Educator
"Design and copy are almost always separate hires… With Amanda, the words and the visuals were built together by the same brain, so my site doesn't just look like me, it sounds like me."
"I had an 'idea' of what I wanted but had no clue where to start or even verbalize what I wanted. This team got to know me as a person first, then did a deep dive on my brand."
Conner Nagle
Chiropractic Clinic Owner
Ashley James
Interior Designer
"Within 24 hours of my new site going live, I had a message from a potential client who had been on the fence… saying, 'let's do it'! … I didn't realize how this rebranding would boost my confidence in my business and as a business owner."
"The day I opened my brand new website, I was floored. It was absolutely beautiful and incredibly professional… My business has elevated to a new level because of Liberty Type!"
Kaysee Collins
Yoga Studio Owner
Ana Pritchard
Realtor
"They brought fresh ideas that elevated our brand beyond what we initially imagined… we now have a cohesive brand identity that resonates with our audience."
Chelsea
Relationship Coach
“The Liberty team has the ability to distill what may seem chaotic to you into something that is crystal clear to your audience. What they delivered is still one of my proudest investments.”
“Amanda has brought Paid Ads Academy to life with our textbook for business owners, our ads, our lead magnets… the work Amanda and her team do… it's next-level.”
Ashley
Advertising Educator
Jessica Whitaker
Photography Educator
"Design and copy are almost always separate hires… With Amanda, the words and the visuals were built together by the same brain, so my site doesn't just look like me, it sounds like me."
"I had an 'idea' of what I wanted but had no clue where to start or even verbalize what I wanted. This team got to know me as a person first, then did a deep dive on my brand."
Conner Nagle
Chiropractic Clinic Owner
Ashley James
Interior Designer
"Within 24 hours of my new site going live, I had a message from a potential client who had been on the fence… saying, 'let's do it'! … I didn't realize how this rebranding would boost my confidence in my business and as a business owner."
"The day I opened my brand new website, I was floored. It was absolutely beautiful and incredibly professional… My business has elevated to a new level because of Liberty Type!"
Kaysee Collins
Yoga Studio Owner
Ana Pritchard
Realtor
"They brought fresh ideas that elevated our brand beyond what we initially imagined… we now have a cohesive brand identity that resonates with our audience."
Chelsea
Relationship Coach
“The Liberty team has the ability to distill what may seem chaotic to you into something that is crystal clear to your audience. What they delivered is still one of my proudest investments.”
“Amanda has brought Paid Ads Academy to life with our textbook for business owners, our ads, our lead magnets… the work Amanda and her team do… it's next-level.”
Ashley
Advertising Educator
Lyrik
Founder
“Working with Liberty Type was one of the most organized, impactful processes I’ve ever invested in. Amanda pulled my very specific vision together and created something I could’ve never imagined or done myself.”
Jessica Whitaker
Photography Educator
"Design and copy are almost always separate hires… With Amanda, the words and the visuals were built together by the same brain, so my site doesn't just look like me, it sounds like me."
"I had an 'idea' of what I wanted but had no clue where to start or even verbalize what I wanted. This team got to know me as a person first, then did a deep dive on my brand."
Conner Nagle
Chiropractic Clinic Owner
Ashley James
Interior Designer
"Within 24 hours of my new site going live, I had a message from a potential client who had been on the fence… saying, 'let's do it'! … I didn't realize how this rebranding would boost my confidence in my business and as a business owner."
"The day I opened my brand new website, I was floored. It was absolutely beautiful and incredibly professional… My business has elevated to a new level because of Liberty Type!"
Kaysee Collins
Yoga Studio Owner
Ana Pritchard
Realtor
"They brought fresh ideas that elevated our brand beyond what we initially imagined… we now have a cohesive brand identity that resonates with our audience."
Chelsea
Relationship Coach
“The Liberty team has the ability to distill what may seem chaotic to you into something that is crystal clear to your audience. What they delivered is still one of my proudest investments.”
“Amanda has brought Paid Ads Academy to life with our textbook for business owners, our ads, our lead magnets… the work Amanda and her team do… it's next-level.”
Ashley
Advertising Educator
Lyrik
Founder
“Working with Liberty Type was one of the most organized, impactful processes I’ve ever invested in. Amanda pulled my very specific vision together and created something I could’ve never imagined or done myself.”
“My website has delivered my first multi-six-figure launch. My website now feels perfectly aligned with my energy and continues to drive amazing ROI.”
Linda
Online Community Builder
"My website now feels perfectly aligned with my energy and continues to drive amazing ROI.”
“My website has delivered my first multi-six-figure launch.”
"I didn’t realize how this rebranding would boost my confidence in my business and as a business owner.”
“Within 24 hours of my new site going live, I had a message from a potential client who had been on the fence saying, ‘Let’s do it.”
"I had an idea of what I wanted but had no clue where to start or even verbalize it. This team got to know me as a person first, then did a deep dive on my brand.”
“Liberty Type got to know me as a person first, then did a deep dive on my brand."
“LT got to know me as a person first, then did a deep dive on my brand.”
before you apply
What does Liberty Type do?
We build brand strategy, branding, website copy, and Showit website design for business owners around the world. Hire us for one service, choose two, or work with us on our most popular all-in-one Branding, Website Copy, and Website Design experience.
Who does Liberty Type work with?
Liberty Type works with founders, entrepreneurs, and business owners who are already good at what they do but struggle to show it effectively through branding, website copy, and their website design. We have built more than 250 brands since 2016, across dozens of industries.
Where do I start if I only need one thing, not a full rebrand?
We meet you where you are! You can work with our team on Branding, Website Copy, or Website Design. If you want help figuring out the right starting point, you can inquire with us.
Clear thinking about branding, marketing, and building a business people trust.
Perspectives and practical advice for service-based businesses ready to sharpen how they look, sound, and sell.
From the Liberty Type blog
When should an established business rebrand?
How to pivot your business without starting over
