EXPERIENCE THE LIBERTY TYPE BLUEPRINT THROUGH
Aught
Erika has owned Aught, a two-location co-working space in Knoxville for quite a while. She's made it her mission to support (specifically female-owned) local businesses and encourage them that they can define their own version of entrepreneurship and accomplish Anything At All.
phase 1: strategy
- Enhance brand positioning
- Clarify the brand
- Modernize and elevate the brand identity
- Showcase diversity
- Provide approachable education and resources
- Enhance digital presence
- Clarify messaging and communication
erika biddix, owner of aught
"Liberty Type Co is the kind of unicorn a small business owner dreams of - approachable yet white-glove, high-touch + affordable, efficient + very detailed."
phase 2: copy
Tagline: Anything At All
Archetype: The Caregiver archetype is characterized by a deep desire to help and care for others. This is reflected in Amanda's core purpose of helping female small business owners grow and thrive, her mission of putting people first, and her core values of empathy, trust, and authenticity. The Caregiver archetype is a natural fit for a business focused on serving others and making a positive impact in their lives.
Tone of Voice: Inspiring, transparent, encouraging, joyful, and respectful.
phase 3: branding
Creative Direction: The creative and visual direction for Aught seamlessly blends modern and feminine elements with approachability. We want Aught to feel accessible and yet, elevated - prompting women in their network to engage with Aught and also begin to believe in themselves, their businesses, and their dreams. Overall, the visual direction creates a sense of honest possibility - that anything can happen in a welcoming and supportive environment.
Tone and Direction: Uplifting, Inspiring, Feminine, Joyful, Professional, Modern, Approachable
phase 4 and 5: web design & launch
erika biddix, owner of aught
"Liberty Type Co is the kind of unicorn a small business owner dreams of - approachable yet white-glove, high-touch + affordable, efficient + very detailed. They are the very perfect mix of a design firm and a brand agency. I would recommend them to anyone and everyone - and I have!"
"i would recommend them to anyone - and i have!"
kickstarting your brand evolution
launch
05
selling for you 24/7
web design
04
differentiating you in your space
branding
03
connecting you to your people
copywriting
02
setting the perfect foundation
strategy
01
Watch our Creative Director, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.
Our 12-week master plan to completely revolutionize your brand
The Liberty Type Blueprint
Our process is your ticket to being on-brand without breaking the bank – all under $10k.
Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
$2-10k for branding, and $5-20k for a website, all while missing out on the Liberty
Type perks—an in-house team that collaborates seamlessly, iron-clad deadlines for
on-time launches, and the tools to DIY your site edits if that's your jam.
It's a one-team wonder, and it's all yours for only six payments of $1650
Strategy, branding, copy, and web design
