A full brand identity and website design for a Knoxville co-working space

project inclusions:

Brand Strategy
Brand Identity Design
Collateral Design
Brand Messaging
Copywriting
Website Design

about the brand:

Erika has owned Aught, a two-location co-working space in Knoxville for quite a while. She's made it her mission to support (specifically female-owned) local businesses and encourage them that they can define their own version of entrepreneurship and accomplish Anything At All.

PROJECT GOALS:

Enhance brand positioning
Clarify the brand
Modernize and elevate the brand identity
Showcase diversity
Provide approachable education and resources
Enhance digital presence
Clarify messaging and communication

tagline:

CREATIVE DIRECTION:

The creative and visual direction for Aught seamlessly blends modern and feminine elements with approachability. We want Aught to feel accessible and yet, elevated - prompting women in their network to engage with Aught and also begin to believe in themselves, their businesses, and their dreams. Overall, the visual direction creates a sense of honest possibility - that anything can happen in a welcoming and supportive environment.

Anything At All

brand TONE AND DIRECTION:

Uplifting
Inspiring
Feminine
Joyful
Professional
Modern
Approachable

— erika biddix, owner

"Liberty Type Co is the kind of unicorn a small business owner dreams of - approachable yet white-glove, high-touch + affordable, efficient + very detailed. They are the very perfect mix of a design firm and a brand agency. I would recommend them to anyone and everyone - and I have!"

WEBSITE LINK:

BRAND ARCHETYPE: the creator

Aught believes in creating space for women to boldly define your own entrepreneurship journey. Aught is for those that feel stuck in a construct of systems and rules that don’t work specifically for them. Aught was created to reinvent what entrepreneurship means to each person. It exists to inspire women along all journeys to forge their own path alongside an amazing support system.