EXPERIENCE THE LIBERTY TYPE BLUEPRINT THROUGH
BPAA
BPAA was chartered in the 1970s, establishing itself as an organization committed to representing the interests and voices of school-based administrators in Broward County, the 6th largest school district in America. It has now grown to more than 500 members
phase 1: strategy
- Strengthen the brand narrative
- Modernize the visual identity
- Enhance digital presence
- Clarify messaging and communication
- Incorporate purpose-driven initiatives
phase 2: copy
Tagline: Empowering leaders, shaping futures
Archetype: The Caregiver archetype is characterized by a desire to help, support, and care for others, much like what BPAA strives to do for school-based administrators. They serve to protect and assist, often advocating for those who may not be able to do so for themselves. The core driving force of this archetype is offering service, protection, and nurturing.
Tone of Voice: Friendly, authentic, reassuring, knowledgeable, inspirational, optimistic, refined, and professional
phase 3: branding
Creative Direction: The overall strategic direction for the rebranding of BPAA is aimed at encapsulating its core values, history, and mission into a cohesive, modern, and impactful brand identity that speaks to both current and potential members. It is important that the rebranding, messaging, and website design are elevated but still retain the association's prestige and recognizability within the educational community.
Tone and Direction: Progressive, Modern, Dynamic, Professional, Vibrant, Energetic, Accessible, Authentic, Forward-thinking, Inspiring, Balanced, Structured, Clean, Streamlined, Innovative, Trustworthy, Bold, Engaging, Efficient, Sophisticated
phase 4 and 5: web design & launch
kickstarting your brand evolution
launch
05
selling for you 24/7
web design
04
differentiating you in your space
branding
03
connecting you to your people
copywriting
02
setting the perfect foundation
strategy
01
Watch our Creative Director, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.
Our 12-week master plan to completely revolutionize your brand
The Liberty Type Blueprint
Our process is your ticket to being on-brand without breaking the bank – all under $10k.
Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
$2-10k for branding, and $5-20k for a website, all while missing out on the Liberty
Type perks—an in-house team that collaborates seamlessly, iron-clad deadlines for
on-time launches, and the tools to DIY your site edits if that's your jam.
It's a one-team wonder, and it's all yours for only six payments of $1650
Strategy, branding, copy, and web design
