PROFESSIONAL ASSOCIATION BRANDING AND WEBSITE DESIGN CASE STUDY


Client: BPAA
Industry: Education leadership and professional advocacy
Location: Broward County, Florida
Services we provided: Branding, Website Copy, Website Design, and Branded Materials (aka Our Signature Experience)

Rebuilding the public image of Broward County's school leadership association.


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BPAA advocates for principals and assistant principals across Broward County.


The Broward Principals' and Assistant Principals' Association represents school-based administrators in one of the largest school districts in the country. Its work includes advocacy, leadership communication, member support, and community involvement.


Meet
BPAA

Christy Henscel

Former president

The association needed to change how people saw it.


BPAA came to Liberty Type at a moment when its public image needed greater care. The organization wanted to elevate its presence, communicate its purpose more clearly, and create a stronger visual and verbal foundation for the leadership role it plays across the district.



Before the project

Make the association look as credible and active as the work behind it.


We developed the branding, website copy, and website design around BPAA's role as a collective voice for school leaders. The new presence focuses on advocacy, member value, leadership, and forward movement rather than allowing past issues to define the organization.


Our approach

The right pieces for the next version of BPAA.

  • Brand strategy
  • Visual identity
  • Logo system
  • Typography and color palette
  • Art direction
  • Website messaging and copy
  • Custom Showit website design

What we built

  • SEO and GEO-focused copy
  • Technical SEO setup
  • Branded materials
  • Launch materials

Authority without bureaucracy.


The branding gives BPAA a more elevated and cohesive presence while remaining appropriate for an education association. It feels strong enough for advocacy and professional leadership without becoming overly corporate or political.



BRANDING

A clearer explanation of who BPAA represents and why membership matters.


Website copy

“We aim to be a beacon of leadership and a platform for a collective voice advocating for a culture where educational excellence is the standard, not the exception.”

The website copy centers the administrators BPAA serves, the issues it advocates for, and the support members receive. Clear definitions and direct answers also help search engines and AI tools correctly understand the association's role in Broward County.



- FROM bpaa's site

A more credible home for advocacy, membership, and leadership.


custom showit website design

The website design organizes BPAA's leadership, history, membership information, advocacy work, and current communication into a professional public resource that is easier for members and community stakeholders to navigate.



A stronger image in the rooms where BPAA represents its members.


branded materials

We extended the identity into supporting association materials so BPAA could show up with greater consistency across events, meetings, communications, and district-facing work.



Explore the BPAA brand.

Our team has built across industries, business models, and stages of growth.

branding, website copy, and website design

Liberty Type has worked with more than 250+ local practices, service businesses, personal brands, online educators, retailers, hospitality businesses, and national companies making 6, 7, 8, and 9-figures since 2016.

Some clients come to us for branding. Some need website copy or website design. Others hand us the whole thing. Every project begins by determining what your business actually needs and how we can support you.

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250+ brands built since 2016