EXPERIENCE THE LIBERTY TYPE BLUEPRINT THROUGH
Emma Cleary
Emma Cleary Photo and Video was founded by Emma Cleary, a talented artist who discovered her passion for photography after working as a photo retoucher at Milk Studios in New York City. Since starting her business in 2009, Emma has grown it to a team of 20+ photographers and videographers.
phase 1: strategy
- Enhance brand positioning
- Build a cohesive and compelling brand identity
- Showcase diversity
- Strengthen transparency and communication
- Showcase exceptional service and experience
emma cleary, owner of emma cleary photo + video
"I absolutely love everything! I am sure this will positively impact my growth. You all have done such a fantastic job. You all go into so much detail and consider how we will be portrayed from the very beginning."
phase 2: copy
Tagline: Authentically Captured, Timelessly Treasured
Archetype: The caregiver archetype is characterized by its desire to provide care, support, and protection while ensuring the well-being and happiness of others. The Caregiver is empathetic, compassionate, and focused on creating lasting relationships built on trust and genuine connection.
Tone of Voice: Friendly, authentic, reassuring, knowledgeable, inspirational, optimistic, refined, and professional
phase 3: branding
Creative Direction: The overall creative and visual direction for Emma Cleary Photo and Video is a harmonious blend of elegance, authenticity, and emotion, with an emphasis on celebrating diversity and inclusivity. The visual elements are meant evoke a sense of warmth, connection, and timeless beauty, capturing the essence of each couple's love story.
Tone and Direction: Elegant, Warm, Timeless, Emotive, Vibrant, Polished, Contemporary, Inspiring, Intimate, Passionate
phase 4 and 5: web design & launch
and then we worked with emma on her instagram content
Are you struggling with the daily content creation hustle? Creative Liberty Club is our answer to creating Instagram content that echos the same strategy, messaging, and branding that we create for you through the Liberty Type Blueprint. Get an entire quarter of content for your business in just a few weeks.
EMMA CLEARY, OWNER OF EMMA CLEARY PHOTO + VIDEO
"I absolutely love everything! I am sure this will positively impact my growth. You all have done such a fantastic job. You all go into so much detail and consider how we will be portrayed from the very beginning."
"you all go into so much detail from the very beginning"
kickstarting your brand evolution
launch
05
selling for you 24/7
web design
04
differentiating you in your space
branding
03
connecting you to your people
copywriting
02
setting the perfect foundation
strategy
01
Watch our Creative Director, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.
Our 12-week master plan to completely revolutionize your brand
The Liberty Type Blueprint
Our process is your ticket to being on-brand without breaking the bank – all under $10k.
Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
$2-10k for branding, and $5-20k for a website, all while missing out on the Liberty
Type perks—an in-house team that collaborates seamlessly, iron-clad deadlines for
on-time launches, and the tools to DIY your site edits if that's your jam.
It's a one-team wonder, and it's all yours for only six payments of $1650
Strategy, branding, copy, and web design
