A full brand identity for a New York City photo and video company

project inclusions:

Brand Strategy
Brand Identity Design
Collateral Design
Brand Messaging
Copywriting
Website Design
Content Marketing Services

about the brand:

Emma Cleary Photo and Video was founded by Emma Cleary, a talented artist who discovered her passion for photography after working as a photo retoucher at Milk Studios in New York City. Since starting her business in 2009, Emma has grown it to a team of 20+ photographers and videographers.

PROJECT GOALS:

Enhance brand positioning
Build a cohesive and compelling brand identity
Showcase diversity
Strengthen transparency and communication
Showcase exceptional service and experience

tagline:

CREATIVE DIRECTION:

The overall creative and visual direction for Emma Cleary Photo and Video is a harmonious blend of elegance, authenticity, and emotion, with an emphasis on celebrating diversity and inclusivity. The visual elements are meant evoke a sense of warmth, connection, and timeless beauty, capturing the essence of each couple's love story.

Authentically Captured, Timelessly Treasured

brand TONE AND DIRECTION:

Elegant
Warm
Timeless
Emotive
Vibrant
Polished
Contemporary
Inspiring
Intimate
Passionate

— EMMA CLEARY, OWNER

"I absolutely love everything! I am sure this will positively impact my growth. You all have done such a fantastic job. You all go into so much detail and consider how we will be portrayed from the very beginning."

WEBSITE LINK:

BRAND ARCHETYPE: the CAREGIVER

This archetype is characterized by its desire to provide care, support, and protection while ensuring the well-being and happiness of others. The Caregiver is empathetic, compassionate, and focused on creating lasting relationships built on trust and genuine connection.