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Old Mill Bread Co.
Old Mill Bread is a Knoxville cafe and bakery with nearly three decades of experience serving the local crowd with awesome breads and sandwiches made from whole ingredients. Evan, is their new owner, and he wanted to take Old Mill to the next level with the culture they create around their brand.
phase 1: strategy
evan surrett, owner of old mill bread
"Everything Liberty Type created is fantastic. They totally nailed everything we were trying to accomplish"
phase 2: copy
Tagline: Proudly made locally in Knoxville, Tennessee
Archetype: The Old Mill Bread Company, deeply embedded in the community, represents the quintessential everyday person. This brand is your neighbor, keenly attuned to the daily bread needs of regular folks. Commitment to freshness and quality mirrors traits of dependability and sincerity, much like the qualities of a regular guy or gal. Old Mill is about simple, honest service, making sure everyone feels at home and appreciated. It's the go-to bread company for those who value reliability and genuine connection.
Tone of Voice: Authentic, friendly, and approachable - like talking to the guy down the street who just so happens to own the best bakery in town.
phase 3: branding
Creative Direction: The creative and visual direction for Old Mill seeks to blend quality with approachability. This isn't your everyday bakery - they're scratch made, they're inventive, they use only authentic and quality ingredients. But, in turn, they're also down-to-earth, approachable, and proud to be a 'hole in the wall' secret Knoxville treasure. The aesthetic is true to them - professional with a little grit, and a real concentration on making the genuine and trusting nature of the product shine through.
Tone and Direction: Authentic, Proud, Friendly, Comforting, Bold, Scratch-made, Quality, Fresh, Genuine
WE EVEN DID AN IN-PERSON CONTENT SHOOT WITH EVAN
If you're based in Knoxville or open to traveling, we'd love to arrange a content shoot for you! This is a fantastic opportunity to get professional headshots, capture images of you showcasing your skills, and enhance the overall presence of your brand. Reach out to us to schedule your session and bring your brand's story to life with compelling visuals.
phase 4 and 5: web design & launch
and then we worked with evan on his instagram content
Are you struggling with the daily content creation hustle? Creative Liberty Club is our answer to creating Instagram content that echos the same strategy, messaging, and branding that we create for you through the Liberty Type Blueprint. Get an entire quarter of content for your business in just a few weeks.
evan surrett, owner of old mill bread
"Everything Liberty Type created is fantastic. They totally nailed everything we were trying to accomplish"
kickstarting your brand evolution
launch
05
selling for you 24/7
web design
04
differentiating you in your space
branding
03
connecting you to your people
copywriting
02
setting the perfect foundation
strategy
01
Watch our Creative Director, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.
Our 12-week master plan to completely revolutionize your brand
The Liberty Type Blueprint
Our process is your ticket to being on-brand without breaking the bank – all under $10k.
Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
$2-10k for branding, and $5-20k for a website, all while missing out on the Liberty
Type perks—an in-house team that collaborates seamlessly, iron-clad deadlines for
on-time launches, and the tools to DIY your site edits if that's your jam.
It's a one-team wonder, and it's all yours for only six payments of $1650
Strategy, branding, copy, and web design
