Brand Identity Design
Brand Messaging & Copywriting
Content Marketing Services
Old Mill Bread is a Knoxville cafe and bakery with nearly three decades of experience serving the local crowd with awesome breads and sandwiches made from whole ingredients. Evan, is their new owner, and he wanted to take Old Mill to the next level with the culture they create around their brand.
Old Mill is a secret Knoxville treasure - but Evan doesn't want them to be a secret for long. While Evan has contracts with big name grocery stores like Kroger, he's ready for everyone in Knoxville (especially the trendy, luxury restaurants) to know and love his products.
The creative and visual direction for Old Mill seeks to blend quality with approachability. This isn't your everyday bakery - they're scratch made, they're inventive, they use only authentic and quality ingredients. But, in turn, they're also down-to-earth, approachable, and proud to be a 'hole in the wall' secret Knoxville treasure. The aesthetic is true to them - professional with a little grit, and a real concentration on making the genuine and trusting nature of the product shine through.
"Everything Liberty Type created is fantastic. They totally nailed everything we were trying to accomplish"
The Old Mill Bread Company was founded with the local customer
in mind. Appealing to the everyday needs of our clientele, the Old
Mill Bread Company provides a freshness and quality guarantee
that projects dependability and authenticity. We strive to
understand our customers and provide them with professional
service that makes everyone feel comfortable and appreciated.
Authentic, friendly, and approachable - like talking to the guy down the street who just so happens to own the best bakery in town.