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Old Mill Bread Co.

Old Mill Bread is a Knoxville cafe and bakery with nearly three decades of experience serving the local crowd with awesome breads and sandwiches made from whole ingredients. Evan, is their new owner, and he wanted to take Old Mill to the next level with the culture they create around their brand.

phase 1: strategy

Old Mill is a secret Knoxville treasure - but Evan doesn't want them to be a secret for long. While Evan has contracts with big name grocery stores like Kroger, he's ready for everyone in Knoxville (especially the trendy, luxury restaurants) to know and love his products.

evan surrett, owner of old mill bread

"Everything Liberty Type created is fantastic. They totally nailed everything we were trying to accomplish"

phase 2: copy

Tagline: Proudly made locally in Knoxville, Tennessee

Archetype: The Old Mill Bread Company, deeply embedded in the community, represents the quintessential everyday person. This brand is your neighbor, keenly attuned to the daily bread needs of regular folks. Commitment to freshness and quality mirrors traits of dependability and sincerity, much like the qualities of a regular guy or gal. Old Mill is about simple, honest service, making sure everyone feels at home and appreciated. It's the go-to bread company for those who value reliability and genuine connection.

Tone of Voice: Authentic, friendly, and approachable - like talking to the guy down the street who just so happens to own the best bakery in town.

phase 3: branding

Creative Direction: The creative and visual direction for Old Mill seeks to blend quality with approachability. This isn't your everyday bakery - they're scratch made, they're inventive, they use only authentic and quality ingredients. But, in turn, they're also down-to-earth, approachable, and proud to be a 'hole in the wall' secret Knoxville treasure. The aesthetic is true to them - professional with a little grit, and a real concentration on making the genuine and trusting nature of the product shine through.

Tone and Direction: Authentic, Proud, Friendly, Comforting, Bold, Scratch-made, Quality, Fresh, Genuine

WE EVEN DID AN IN-PERSON CONTENT SHOOT WITH EVAN

If you're based in Knoxville or open to traveling, we'd love to arrange a content shoot for you! This is a fantastic opportunity to get professional headshots, capture images of you showcasing your skills, and enhance the overall presence of your brand. Reach out to us to schedule your session and bring your brand's story to life with compelling visuals.

phase 4 and 5: web design & launch

and then we worked with evan on his instagram content

Are you struggling with the daily content creation hustle? Creative Liberty Club is our answer to creating Instagram content that echos the same strategy, messaging, and branding that we create for you through the Liberty Type Blueprint. Get an entire quarter of content for your business in just a few weeks.

evan surrett, owner of old mill bread

"Everything Liberty Type created is fantastic. They totally nailed everything we were trying to accomplish"

CLIENT PRAISE
1 week

launch

05

5 weeks

web design

04

2 weeks

branding

03

2 weeks

copywriting

02

2 weeks

strategy

01

Watch our Founder, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.

Our 12-week master plan to completely revolutionize your brand

The Liberty Type Blueprint

1 week

kickstarting your brand evolution

launch

05

5 weeks

selling for you 24/7

web design

04

2 weeks

differentiating you in your space

branding

03

2 weeks

connecting you to your people

copywriting

02

2 weeks

setting the perfect foundation

strategy

01

Watch our Founder, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.

Our 12-week master plan to completely revolutionize your brand

The Liberty Type Blueprint

Our process is your ticket to being on-brand without breaking the bank – all under $10k.

Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
$2-10k for branding, and $5-20k for a website, all while missing out on the Liberty
Type perks—an in-house team that collaborates seamlessly, iron-clad deadlines for
on-time launches, and the tools to DIY your site edits if that's your jam. 

It's a one-team wonder, and it's all yours for only six payments of $1650

Strategy, branding, copy, and web design