EXPERIENCE THE LIBERTY TYPE BLUEPRINT THROUGH
Sugar Bee Flowers
Sugar Bee Flowers specializes in creating exceptional, luxury floral arrangements that stand out for their artistry and exclusivity, aiming to elevate significant events like weddings and high-end gatherings. The brand is distinguished by its focus on meticulous craftsmanship and personalized service, catering to clients and brands who cherish sophisticated aesthetics and meaningful celebrations. Through its floral designs, Sugar Bee Flowers enhances experiences, fosters lasting memories, and sets a high standard in the realm of luxury floral design.
phase 1: strategy
- Position SBF as the top luxury floral design brand in Melbourne
- Emphasize an aura of exclusivity and offer personalized, distinctive floral experiences
- Differentiate from competitors by showcasing unique and inspired floral arrangements
- Maintain a distinct identity separate from its sister brand, The Wedding Bouquet Shop
phase 2: copy
Archetype: Th ruler archetype resonates with Sugar Bee's focus on dominating the luxury floral market, its penchant for creating high-end experiences, and its pursuit of perfection. The Ruler desires to create environments where everyone can thrive, much like Sugar Bee's intention to craft floral designs that elevate an event's ambiance and evoke deep emotions.
Tone of Voice: Sophisticated, Inspirational, Assured, Warm, Personal, Articulative, Educative, Exclusive, and Passionate
phase 3: branding
Creative Direction: Sugar Bee's completed visual strategy embraced "quiet luxury" through minimalism and an editorial style. This approach included a clean, whitespace-dominated design, a harmonious blend of modern and classic typography, and a neutral color palette with subtle metallic accents. The brand's imagery focused on editorial-inspired photography that captured genuine moments and floral artistry, complemented by minimal graphics and luxurious tactile elements like linen finishes in printed materials.
Tone and Direction: Simple, Minimalist, Quiet Luxury, Editorial, Feminine, Sophisticated, White Space, Fashion Conscious
phase 4 and 5: web design & launch
kickstarting your brand evolution
launch
05
selling for you 24/7
web design
04
differentiating you in your space
branding
03
connecting you to your people
copywriting
02
setting the perfect foundation
strategy
01
Watch our Creative Director, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.
Our 12-week master plan to completely revolutionize your brand
The Liberty Type Blueprint
Our process is your ticket to being on-brand without breaking the bank – all under $10k.
Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
$2-10k for branding, and $5-20k for a website, all while missing out on the Liberty
Type perks—an in-house team that collaborates seamlessly, iron-clad deadlines for
on-time launches, and the tools to DIY your site edits if that's your jam.
It's a one-team wonder, and it's all yours for only six payments of $1650
Strategy, branding, copy, and web design
