FLORIST BRANDING AND WEBSITE DESIGN CASE STUDY


Client: Sugar Bee Flowers / The Wedding Bouquet Shop
Industry: Wedding and event floristry
Location: Australia
Services we provided: Branding, Website Copy, Website Design, and Branded Materials (aka Our Signature Experience)

Elevating two Australian wedding flower brands for two very different buyers.


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Sugar Bee Flowers and Wedding Bouquet Shop make beautiful wedding flowers accessible at two levels of service.


Sugar Bee Flowers serves luxury wedding and event clients looking for a highly tailored floral experience. Wedding Bouquet Shop offers easy, add-to-cart bouquet options for couples working with a smaller budget or a simpler planning process.



Meet
Sugar Bee Flowers

Youki Onishi

Owner

The business model was smart. The branding made both sides feel too basic.


The founder had created two clear ways to buy wedding flowers, but the visual presentation did not reflect the quality of either. The challenge was elevating both brands without making the budget-friendly offer feel cheap or the luxury service feel indistinguishable from the shop.



Before the project

Give each bride a different buying experience without creating two unrelated businesses.


We developed the branding, website copy, and website design so both brands feel elevated and connected, while preserving the distinction between custom luxury florals and convenient online bouquet ordering.


Our approach

The right pieces for the next version of Sugar Bee.

  • Brand strategy
  • Visual identity
  • Logo system
  • Typography and color palette
  • Art direction
  • Website messaging and copy
  • Custom Showit website design

What we built

  • SEO and GEO-focused copy
  • Technical SEO setup
  • Branded materials
  • Social media assets
  • Launch materials

Luxury at both price points, expressed in different ways.


Sugar Bee Flowers received a more refined, service-led brand suited to custom weddings and events. Wedding Bouquet Shop feels polished and celebratory while remaining straightforward, approachable, and easy to shop.



branding

Two offers, two expectations, no confusion about which one fits.


Website copy

“Hands-on throughout, so you can relax and fully be present for your special day.”

The website copy makes the difference between full-service floral design and add-to-cart wedding bouquets immediately clear. Each buyer can recognize the right path without feeling that one option is the lesser version of the other.



- FROM youki's site

A tailored inquiry path and a simpler way to shop.


custom showit website design

The website design supports two different buying behaviors: exploration and inquiry for luxury clients, and direct selection for budget-conscious couples who want beautiful flowers without a lengthy custom process.



One floral business with two cohesive customer experiences.


branded materials

We carried the identities into supporting customer touchpoints so each side of the business feels complete and elevated from discovery through the wedding day.



Explore the Sugar Bee & TWBS brands.

Our team has built across industries, business models, and stages of growth.

branding, website copy, and website design

Liberty Type has worked with more than 250+ local practices, service businesses, personal brands, online educators, retailers, hospitality businesses, and national companies making 6, 7, 8, and 9-figures since 2016.

Some clients come to us for branding. Some need website copy or website design. Others hand us the whole thing. Every project begins by determining what your business actually needs and how we can support you.

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250+ brands built since 2016