EXPERIENCE THE LIBERTY TYPE BLUEPRINT THROUGH

Amanda Peeler

The Aligned Strategy was born after Amanda's 10+ year career as a strategist for large corporations. When she decided to bring her strategy know-how to her own business, she knew she wanted to focus in on helping busy moms and wives strategically grow their businesses.

phase 1: strategy

  1. Establish the brand in the marketplace
  2. Build a cohesive and compelling brand identity
  3. Build relationships with female entrepreneurs
  4. Showcase corporate experience and expertise
  5. Build solid brand messaging


amanda peeler, strategy consultant

"Without this level of strategy I know reaching my target market would be extremely difficult. This will finally allow me to reach the people I truly desire to help and work with."

phase 2: copy

Tagline: Guiding your business towards success

Archetype: The Caregiver archetype is characterized by a deep desire to help and care for others. This is reflected in Amanda's core purpose of helping female small business owners grow and thrive, her mission of putting people first, and her core values of empathy, trust, and authenticity. The Caregiver archetype is a natural fit for a business focused on serving others and making a positive impact in their lives.

Tone of Voice: Conversational, positive, and clear.

phase 3: branding

Creative Direction: To appropriately attract Amanda's ideal client we blended professional and approachable. We wanted to convey a sense of clarity, organization, and expertise while also being warm, soft, and welcoming. To achieve this, we incorporated a color palette consisting of cool and calming tones such as blues, pinks, creams, and greys. Our photoshoot direction included showcasing both the human and strategic sides of the business, featuring images of happy and productive teams, as well as visual representations of the strategic planning and organization that The Aligned Strategy provides. We also added a focus on motherhood and feminine energy throughout to communicate her core mission.

Tone and Direction: Professional, Approachable, Empathetic, Positive, Organized, Minimalistic, Trustworthy, Supportive, Feminine, Calming

phase 4 and 5: web design & launch

amanda peeler, strategy consultant

"Without this level of strategy I know reaching my target market would be extremely difficult. This will finally allow me to reach the people I truly desire to help and work with."

"this will finally allow me to reach my people"

CLIENT PRAISE
1 week

launch

05

5 weeks

web design

04

2 weeks

branding

03

2 weeks

copywriting

02

2 weeks

strategy

01

Watch our Founder, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.

Our 12-week master plan to completely revolutionize your brand

The Liberty Type Blueprint

1 week

kickstarting your brand evolution

launch

05

5 weeks

selling for you 24/7

web design

04

2 weeks

differentiating you in your space

branding

03

2 weeks

connecting you to your people

copywriting

02

2 weeks

setting the perfect foundation

strategy

01

Watch our Founder, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.

Our 12-week master plan to completely revolutionize your brand

The Liberty Type Blueprint

Our process is your ticket to being on-brand without breaking the bank – all under $10k.

Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
$2-10k for branding, and $5-20k for a website, all while missing out on the Liberty
Type perks—an in-house team that collaborates seamlessly, iron-clad deadlines for
on-time launches, and the tools to DIY your site edits if that's your jam. 

It's a one-team wonder, and it's all yours for only six payments of $1650

Strategy, branding, copy, and web design