EXPERIENCE THE LIBERTY TYPE BLUEPRINT THROUGH
Amanda Peeler
The Aligned Strategy was born after Amanda's 10+ year career as a strategist for large corporations. When she decided to bring her strategy know-how to her own business, she knew she wanted to focus in on helping busy moms and wives strategically grow their businesses.
phase 1: strategy
- Establish the brand in the marketplace
- Build a cohesive and compelling brand identity
- Build relationships with female entrepreneurs
- Showcase corporate experience and expertise
- Build solid brand messaging
amanda peeler, strategy consultant
"Without this level of strategy I know reaching my target market would be extremely difficult. This will finally allow me to reach the people I truly desire to help and work with."
phase 2: copy
Tagline: Guiding your business towards success
Archetype: The Caregiver archetype is characterized by a deep desire to help and care for others. This is reflected in Amanda's core purpose of helping female small business owners grow and thrive, her mission of putting people first, and her core values of empathy, trust, and authenticity. The Caregiver archetype is a natural fit for a business focused on serving others and making a positive impact in their lives.
Tone of Voice: Conversational, positive, and clear.
phase 3: branding
Creative Direction: To appropriately attract Amanda's ideal client we blended professional and approachable. We wanted to convey a sense of clarity, organization, and expertise while also being warm, soft, and welcoming. To achieve this, we incorporated a color palette consisting of cool and calming tones such as blues, pinks, creams, and greys. Our photoshoot direction included showcasing both the human and strategic sides of the business, featuring images of happy and productive teams, as well as visual representations of the strategic planning and organization that The Aligned Strategy provides. We also added a focus on motherhood and feminine energy throughout to communicate her core mission.
Tone and Direction: Professional, Approachable, Empathetic, Positive, Organized, Minimalistic, Trustworthy, Supportive, Feminine, Calming
phase 4 and 5: web design & launch
amanda peeler, strategy consultant
"Without this level of strategy I know reaching my target market would be extremely difficult. This will finally allow me to reach the people I truly desire to help and work with."
"this will finally allow me to reach my people"
kickstarting your brand evolution
launch
05
selling for you 24/7
web design
04
differentiating you in your space
branding
03
connecting you to your people
copywriting
02
setting the perfect foundation
strategy
01
Watch our Creative Director, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.
Our 12-week master plan to completely revolutionize your brand
The Liberty Type Blueprint
Our process is your ticket to being on-brand without breaking the bank – all under $10k.
Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
$2-10k for branding, and $5-20k for a website, all while missing out on the Liberty
Type perks—an in-house team that collaborates seamlessly, iron-clad deadlines for
on-time launches, and the tools to DIY your site edits if that's your jam.
It's a one-team wonder, and it's all yours for only six payments of $1650
Strategy, branding, copy, and web design
