Brand Identity Design
The Aligned Strategy was born after Amanda's 10+ year career as a strategist for large corporations. When she decided to bring her strategy know-how to her own business, she knew she wanted to focus in on helping busy moms and wives strategically grow their businesses.
To appropriately attract Amanda's ideal client we blended professional and approachable. We wanted to convey a sense of clarity, organization, and expertise while also being warm, soft, and welcoming. To achieve this, we incorporated a color palette consisting of cool and calming tones such as blues, pinks, creams, and greys. Our photoshoot direction included showcasing both the human and strategic sides of the business, featuring images of happy and productive teams, as well as visual representations of the strategic planning and organization that The Aligned Strategy provides. We also added a focus on motherhood and feminine energy throughout to communicate her core mission.
"Without this level of strategy I know reaching my target market would be extremely difficult. This will finally allow me to reach the people I truly desire to help and work with."
The Caregiver archetype is characterized by a deep desire to help and care for others. This is reflected in Amanda's core purpose of helping female small business owners grow and thrive, her mission of putting people first, and her core values of empathy, trust, and authenticity. The Caregiver archetype is a natural fit for a business focused on serving others and making a positive impact in their lives.
Conversational, positive, and clear.