The Story Behind the Strategy

Building a business isn’t just about products or services—it’s about creating something unforgettable. That’s the story here: turning a journalist’s knack for storytelling into a branding powerhouse that’s helped 200+ clients stand out, sell more, and build brands that work just as hard as they do.

Let’s Get Started

From Newsrooms to Narratives

My journey began in the heart of Philadelphia’s journalism scene. Covering everything from gritty city politics to feel-good local features taught me the art of digging deep and telling stories that resonate. (Oh, it gave me a front-row seat to some serious deadline pressure.)

2012-2016

  • Launched my career as a journalist, writing and reporting daily.
  • Learned the power of storytelling to connect and persuade.
  • Realized business owners were struggling to communicate their value effectively.

From Side Hustle to Six Figures

Burnt out from the grind, I took the leap into the unknown. With my (sometimes) sleeping son on my chest and a laptop on the dining table, I turned my storytelling skills into a branding agency. What started as a passion project quickly snowballed into something more.

2016-2020

  • Quit my journalism career and launched the agency.
  • Booked my first clients while juggling family life.

The Turning Point

By now, Liberty Type wasn’t just a side gig—it was a full-blown, multi-six-figure business. But with a new baby in 2020 and another in 2023, I knew I wanted more than just work. I wanted freedom. We started in 2021 with a big move to Tennessee, and leaned into creating the life we’d dreamed of.

2020-2023

  • Moved to TN (hello, fresh air + chickens!)
  • Went from solopreneur to a team of 7 (yes 7)
  • Launched Content Freedom Club
  • Had 2 more babies

Scaling with Purpose

With hundreds of clients served and countless stories told and the impending doom of AI, I knew it was time to level up and give clients even a greater way to stand out. So I introduced Voice Victory AI.

2024

  • Built scalable, affordable options like custom AI for personalized content creation.
  • Focused on empowering clients to own their voice and brand.

Helping Businesses Thrive—One Brand at a Time

Whether you’re just starting out or scaling to your next level, we’re here to make your brand work for you. We focus on strategy, storytelling, and stunning visuals that don’t just look good—they sell.

Today

  • Proudly retired my husband and fully embraced the business-owner life.
  • Still chasing that perfect balance of work, life, and impact.
  • Excited to help you turn your vision into a brand that works 24/7.

See How We Can Help →

HOW IT's GOING

How It Started

Journalist turned brand strategist, Amanda brings her love of storytelling, a journalistic eye for detail, and years of expertise to every project.

Founder & creative director

Amanda

Read Amanda’s Story →

Meet     Team

the

Emily is a formally trained graphic designer and the creative force behind every design project at Liberty Type. As our Art Director, Emily ensures every detail—from your brand identity to your website—aligns perfectly with your vision.

art director

Emily

The Philosophy

We’re Not Just About Pretty Brands.

Sure, we love a good design. But at the core of everything we do is a deep understanding of what makes people tick. It’s about strategy, psychology, and the stories that drive people to buy in.

OUR APPROACH IS SIMPLE.

Because if your brand isn’t doing the heavy lifting, what’s the point?

Learn More About Our Process →

Listen deeply to understand your goals and audience.

01

Build a strategy that positions your brand to win.

02

Create messaging, design, and content that doesn’t just look good—it works.

03

The

Disruptor

THE PODCAST FOR BRANDS THAT REFUSE TO BLEND IN

The Disruptor is your go-to podcast for real talk and interviews with leaders who are shaking up their industries.

We’re ditching the useless babble and actually showing you how to become the only one worth noticing, one episode at a time. 

Branding advice is everywhere—but how much of it actually helps you stand out?

LISTEN NOW

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