what you do and what they see.
We close the gap between
Meet Amanda Burg: Brand Strategist & Rebranding Expert for Service Professionals
Happy customers. Loyal clients. The kind of word-of-mouth that builds over years of showing up and doing great work.
And one look at your logo or website, and a stranger can’t hear any of that. They see something fuzzy, maybe even forgettable, and move on.
That disconnect costs you: time, talent, money, and opportunities.
Our job is to close that gap through rebranding, so the first glance feels as trustworthy as the tenth visit.
speaks for itself.
Your work already
That’s what you want, right?
Clients come to us when they've reached an initial level of success, and are now ready to grow. Chiropractors who have outpaced the spine clipart. Therapists who notice their messaging could easily have any of their competitors' names on it. Interior designers that know their website is underselling the six-figure renovation they just completed.
They're ready to rebrand - so they can earn trust before the first consultation, signal expertise without explanation, and tell the right people: You're in the right place.
Since 2016, we’ve helped experts in nearly every field imaginable align how they show up with the level of care and service they give to others THROUGH REBRANDING.
Branding done right is investigative. Strategic. It’s about finding the signal in the noise.
It’s not a logo, it’s not a moodboard, it’s not a trendy font. Branding is translation. Taking something rich and complex and real - and turning it into something your audience can understand, feel, and resonate with.
That lens - asking better questions, understanding and embracing nuance, presenting the magic behind what you do with conviction, is what Liberty Type was built on back in 2016.
that's branding.
As a journalist, I was trained to step into someone’s world, ask sharper questions, uncover what mattered - and then deliver a story that honored their depth with clarity.
I didn’t start in marketing. I got my start in a Philadelphia newsroom.
How journalism prepared me
I started this studio because I kept seeing brilliant, credentialed, deeply capable professionals just like you get overlooked by the press, not because they weren’t the best, because they didn’t look like it.
Since then, my team and I have built brands for national retailers and neighborhood practices alike, from launching a national children’s line with Altar’d State to refining the identity of a single-location chiropractic office, to helping leading experts launch their own personal brand. And nearly everything in between.
And here’s what that means to you:
You don’t have to spend years learning how to sharpen your message or thousands of hours trying to translate expertise into credibility. I already did that. What took me a decade of deadlines in newsrooms, big-brand meetings in boardrooms, and countless hours building brands and rebrands behind the scenes, I’ve compressed into a process you can step into in weeks - not years.
That means you don’t have to become a copywriter to sound credible. You don’t have to learn design to look the part. You don’t have to fumble through templates, guess at strategy, or wonder if your website is secretly costing you business. You get the shortcut: a brand that does the heavy lifting for you.
So I got to work. Helping them rebrand like the experts they already were.
Emily makes your visuals match your credibility. A formally trained graphic designer, she’s spent the past three years bringing the vision of Liberty Type’s clients to life through color, type, wireframes, and hand‑drawn elements. Her superpower is translating your ideas into polished visuals that drive conversion and feel unmistakably yours.
Design & Illustration
Emily
Once a Philadelphia crime‑beat reporter, Amanda saw too many great businesses lose momentum to wobbly brands and websites. A late‑night Adobe experiment during her first pregnancy turned into Liberty Type, the studio she now leads from Knoxville. Her superpower is pulling the real story out of your work and shaping it into strategy and words that earn trust before you lift a finger.
Strategy & Story
Amanda
Meet the team
"A 5/5 doesn’t even scratch the surface of how awesome they are."
Connor Nagle
"I was impressed from our first intro call to the finish line. They were extremely knowledgeable, organized, and overly helpful. When we started this process, I had an “idea” of what I wanted but had no clue where to start or even verbalize what I wanted. This team got to know me as a person first, then did a deep dive on my brand. We’ve had people message us that they want merch because they love the brand so much! I’m the owner of a chiropractic clinic… never did I think I would sell merch! But.. when a brand is that good, you never know what can happen. Schedule your call with them today!”
chiropractor
kind words
We’ve helped therapists open second (and third) locations without losing the essence of what made them trusted. We’ve helped interior designers and consultancies charge more, and close faster, because their brand finally said what their results have shown all along.
And we do it all in-house. No handoffs. No disjointed timelines. Just one team, making your business easier to understand, easier to trust, and easier to grow. That's the power of a good rebrand.
We’ve helped chiropractors rebrand so they could scale with confidence.
This book isn’t here to convince you of anything. It’s here to remind you what you already know to be true- and give you the words to own it.
Short episodes with sharp perspective shifts for service-based professionals who want their brand to match their mastery.
Five days live on Zoom with Amanda. For experts ready to become the go-to name in their field & build a brand that proves they’re as good as they are.
Get the book inspired by the podcast
Start with the podcast: As Good As You Are.
Join the Best Known 5-Day Brand Challenge
Resources
coming january 2026
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