how good you are and how good you look
We close the gap between
Meet Amanda Burg: Brand Strategist & Rebranding Expert for Service Professionals
Happy customers. Loyal clients. The kind of word-of-mouth that builds over years of showing up and doing great work.
And one look at your logo or website, and a stranger can’t hear any of that. That disconnect costs you: time, talent, money, and opportunities.
Our team has been closing that gap for businesses in nearly every industry since 2016.
speaks for itself.
Your work already
That’s what you want, right?
Clients come to us when they've reached an initial level of success, and are now ready to grow. Chiropractors who have outpaced the spine clipart. Therapists who notice their website copy could easily have any of their competitors' names on it. Interior designers that know their website is underselling the work they're capable of.
They're ready to rebrand - so they can earn trust before the first consultation, signal expertise without explanation, and tell the right people: You're in the right place.
Since 2016, our team has helped business owners just like you look, sound, and show up like the true authorities in their industry.
Branding done right is investigative. Strategic. It’s about finding the signal in the noise.
It’s not a logo, it’s not a moodboard, it’s not a trendy font. Branding is translation. Taking something rich and complex and real - and turning it into something your audience can understand, feel, and resonate with.
That lens - asking better questions, understanding and embracing nuance, presenting the magic behind what you do with conviction, is what Liberty Type was built on back in 2016.
that's branding.
As a journalist, I was trained to step into someone’s world, ask sharper questions, uncover what mattered - and then deliver a story that honored their depth with clarity.
I didn’t start in marketing. I got my start in a Philadelphia newsroom.
How journalism prepared me
I started liberty type because I kept seeing brilliant, credentialed, deeply capable professionals just like you get overlooked by the press, not because they weren’t the best, but because they didn’t look like it.
Since then, my team and I have built brands for national retailers and neighborhood practices alike, from launching a national children’s line with Altar’d State to refining the identity of a single-location chiropractic office, to helping leading experts launch their own personal brand. And nearly everything in between.
And here’s what that means to you:
You don’t have to spend years learning how to sharpen your message or thousands of hours trying to translate expertise into credibility. I already did that. What took me a decade of deadlines in newsrooms, big-brand meetings in boardrooms, and countless hours building brands and rebrands behind the scenes, I’ve compressed into a process you can step into in weeks - not years.
That means you don’t have to become a copywriter to sound credible. You don’t have to learn design to look the part. You don’t have to fumble through templates, guess at strategy, or wonder if your website is secretly costing you business. You get the shortcut: a brand that does the heavy lifting for you.
So I got to work. Helping them rebrand like the experts they already were.
Emily makes your visuals match your credibility. A formally trained graphic designer, she’s spent the past three years bringing the vision of Liberty Type’s clients to life through color, type, wireframes, and hand‑drawn elements. Her superpower is translating your ideas into polished visuals that drive conversion and feel unmistakably yours.
Design & Illustration
Emily
Once a Philadelphia crime‑beat reporter, Amanda saw too many great businesses lose momentum to wobbly brands and websites. A late‑night Adobe experiment during her first pregnancy turned into Liberty Type, the studio she now leads from Knoxville. Her superpower is pulling the real story out of your work and shaping it into strategy and words that earn trust before you lift a finger.
Strategy & Story
Amanda
Meet the team
"A 5/5 doesn’t even scratch the surface of how awesome they are."
Connor Nagle
"I was impressed from our first intro call to the finish line. They were extremely knowledgeable, organized, and overly helpful. When we started this process, I had an “idea” of what I wanted but had no clue where to start or even verbalize what I wanted. This team got to know me as a person first, then did a deep dive on my brand. We’ve had people message us that they want merch because they love the brand so much! I’m the owner of a chiropractic clinic… never did I think I would sell merch! But.. when a brand is that good, you never know what can happen. Schedule your call with them today!”
chiropractor
kind words
The chiropractor whose patients love her and whose website proves it. The consultant charging premium prices with a presence that backs it up. The interior designer whose portfolio is stunning, and whose website finally is too.
we've helped 250+ businesses who were already great at what they do finally look the part.
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