Amanda Burg
founder & creative director
Picture this: Philadelphia hustle, ringing phones, and me—fresh out of school—pounding away at a keyboard. My days as a journalist were spent chasing deadlines, interviewing everyone from small business owners to city officials, and uncovering the stories no one else could tell. I thrived on the energy of it all.
But here’s the thing about journalism—it doesn’t stop. The grind wore me down, and I started asking myself some big questions: Is this the life I want? Am I building something that matters?
Then, one day, it hit me.
It All Started in a Newsroom…
Amid the chaos, I kept seeing the same struggle: business owners—brilliant, talented people—were failing to connect with their audiences. Their websites didn’t convert, their messaging missed the mark, and they couldn’t explain why their work mattered.
I realized they didn’t need more ads or flashy designs. They needed someone to tell their story.
So I took a leap. With a baby on my chest, I started building what would become a six-figure branding agency.
The Gap No One Was Talking About.
My first projects were small—a logo here, a website there—but I treated every one like it was a million-dollar client. And soon enough, word got out. Solopreneurs, small teams, and ambitious leaders started coming to me, not just for pretty, but for results.
By 2016, my "little side gig" had turned into Liberty Type, a full-service branding agency that combines strategy, storytelling, and design to help businesses win.
From Side Hustle to 6 Figures
- We’ve helped over 250 clients create brands that sell.
- I’ve (happily) retired my husband, bought 12 acres in Tennessee, and found that elusive balance between work and life. (Okay, most days.)
- And I’ve expanded Liberty Type to include services like Voice Victory AI and the Content Freedom Club, because I know what it’s like to juggle all-the-hats and still want to show up authentically.
But my passion hasn’t changed. I’m here to help you build a brand that does the heavy lifting, so you can focus on what really matters: running your business, living your life, and chasing your big, bold dreams.
Where We Are Today
FAST-FORWARD TO TODAY:
WORK WITH US
LEARN ABOUT OUR PROCESS
The
Disruptor
THE PODCAST FOR BRANDS THAT REFUSE TO BLEND IN
The Disruptor is your go-to podcast for real talk and interviews with leaders who are shaking up their industries.
We’re ditching the useless babble and actually showing you how to become the only one worth noticing, one episode at a time.
Branding advice is everywhere—but how much of it actually helps you stand out?
LISTEN NOW
AVAILABLE ON
Learn MOre
Guest Appearances
Ep. 16: Amanda Burg - Brand Messaging & Building a Converting Website
WE GROW TOGETHER
Money | Thinking differently about money with Amanda Burg
EASY SCALING
Secrets to a High Converting Website ft. Amanda Burg
WORKPLAY BRANDING
Tips for creating a memorable brand without over complicating it with Amanda Burg
MARKETING #UNFILTERED
Ep. 63 | Innovative Branding with Amanda Burg
Marketing breakthrough
Turn your creative passions into profits & what high converting websites do with Amanda Burg
we're all creative
How To Create a Photography Website That Converts With Amanda Burg
Build and Bloom Photography
Navigating Brand Building and "Authentic" Content In 2023 - Liberty Type Co.
THE lexington business show
As a branding expert with over a decade of experience, I thrive in leading small group workshops where I can connect with participants on a personal level, offering tailored, actionable strategies that truly resonate. My workshops aren’t about cookie-cutter advice; they’re about creating lightbulb moments—empowering attendees with clarity, confidence, and tools they can apply immediately to elevate their brand and business. I bring a conversational, approachable style that puts people at ease while delivering insights that inspire and drive results. If you’re looking for a workshop leader who engages, uplifts, and equips your attendees with strategies they’ll use long after the event, I’d be honored to bring that energy to your next gathering.
Conference and Event Workshops
CONTACT
TEACHING + SPEAKING OPPORTUNITIES
Crafting a Distinctive Brand Voice: How to Make Your Message Unmistakably Yours
This workshop dives deep into the nuances of developing a brand voice that is both authentic and strategically designed to connect with your audience. Attendees will learn actionable frameworks for identifying their brand's unique tone, personality, and messaging style while ensuring consistency across platforms. Drawing from years of experience guiding entrepreneurs and creatives through transformative brand processes, this session will provide insight into using voice as a powerful tool for differentiation and long-term brand recognition.
The Content Freedom Formula: How to Batch, Plan, and Post Without the Overwhelm
Creating consistent, engaging content doesn’t have to be a time-consuming headache. In this workshop, you’ll uncover the secrets of content batching, planning, and repurposing that can transform your marketing from chaos to clarity. Perfect for busy entrepreneurs, this session teaches you how to map out quarters of content in hours, use AI effectively, and ensure every post aligns with your brand's voice and goals. You’ll leave with actionable templates and strategies to take the guesswork out of content creation and reclaim your time.
Becoming a Disruptor: How to Build a Brand That Stands Out and is Authentically You
In a world full of cookie-cutter branding and recycled aesthetics, standing out means being unmistakably authentic. This workshop dives deep into creating a brand that doesn’t just look good but feels right. You’ll learn how to identify your brand’s unique DNA, align your messaging with your values, and develop a visual identity that resonates with your audience. Using real-world examples and interactive exercises, you’ll walk away with the clarity and tools to create a brand that feels like home—to you and your clients.
