YOGA STUDIO BRANDING AND WEBSITE DESIGN CASE STUDY



Client: Alchemy Flow
Industry: Yoga and wellness
Location: Knoxville, Tennessee
Services we provided: Branding, Website Copy, Website Design, Photography Direction, In-Person Brand Photography, Branded Materials (aka Our Signature Experience)

Bringing the color and energy of Alchemy Flow online.



view the live site

Alchemy Flow is an intimate hot yoga studio with a lot of personality.


Alchemy Flow offers hot yoga, movement, recovery services, workshops, and community in Maryville, Tennessee. The physical studio is colorful, energetic, and memorable, with an atmosphere that does not fit the quiet neutral look common across luxury wellness brands.


Meet Alchemy Flow

Kaysee Collins

Owner

The studio felt alive. Its online presence did not.




Alchemy Flow already had a compelling in-person experience, but translating that energy to the website and social media had been difficult. The founder did not want another beige yoga brand. She wanted people to understand the studio's warmth, color, intensity, and sense of community before they walked through the door.



Before the project

Make the digital brand feel like stepping into the room.


We built the Signature Experience around the feeling of the studio itself. The branding, website copy, website design, photography, and physical touchpoints all needed to carry the same expressive energy while keeping classes, memberships, events, and appointments easy to understand.





Our approach

The right pieces for the next version of Alchemy Flow.

  • Brand strategy
  • Visual identity
  • Logo system
  • Typography and color palette
  • Art direction
  • Website messaging and copy
  • Custom Showit website design

What we built

  • SEO and GEO-focused copy
  • Technical SEO setup
  • Photography direction
  • Brand photography
  • Branded materials
  • Social media assets
  • Launch materials

A yoga brand with heat, movement, and a point of view.


The branding uses expressive color, bold typography, and flexible graphic elements to reflect the studio's energy. It stands apart from both the highly spiritual and highly minimal sides of the yoga market while remaining authentic to Alchemy Flow's roots.



branding

Words with the same warmth as the welcome.


Website copy

“Let's turn up the heat and roll out the mats”

The website copy invites people into the experience without overexplaining yoga or making the studio sound exclusive. It gives new students a clear place to start while creating room for memberships, private sessions, events, retreats, and training.


- FROM af's site

A colorful website that still makes booking simple.


custom showit website design

The custom website design carries the energy of the brand without sacrificing function. Visitors can understand the studio, explore the class options, and move toward booking without the personality getting in the way of the decision.


Capturing what the room feels like when class begins.


Photography direction

We photographed Alchemy Flow in person to capture movement, heat, connection, and the character of the studio. The resulting library gave the brand the real energy generic wellness imagery could never provide.




The brand moved into the studio, the merch, and the feed.


branded materials

We extended the identity into merchandise, environmental details, and ongoing social media materials so Alchemy Flow could show up consistently without sanding away the personality that made it different.



From kaysee collins

Owner

“Her work and artistic eye helped my small business stand out while staying authentic to the studio's roots.”

Kaysee Collins

“I loved working with Amanda. She helped the marketing vision of Alchemy Flow, my Hot Yoga Studio come to life. She was personal, caring, and communicated in depth with me so that she could create a brand image that perfectly expresses the vibes of our studio in the digital world. Since helping me rebrand and developing my amazing website, I have felt proud to display and promote my business and have gathered new clients by doing so. I've reached out to her many times for further assistance such as photoshoots, merchandise development, and social media management and every time I'm blown away with the results. Her work and artistic eye helped my small business stand out while staying authentic to the studio's roots.”

Explore the Alchemy Flow brand.

Our team has built across industries, business models, and stages of growth.

branding, website copy, and website design

Liberty Type has worked with more than 250+ local practices, service businesses, personal brands, online educators, retailers, hospitality businesses, and national companies making 6, 7, 8, and 9-figures since 2016.

Some clients come to us for branding. Some need website copy or website design. Others hand us the whole thing. Every project begins by determining what your business actually needs and how we can support you.

Inquire about working with us

250+ brands built since 2016