Alchemy Flow
Alchemy Flow proves hot yoga is for everyone. Let's turn up the heat and roll out the mats.
Alchemy Flow
When Kaysee, the visionary behind Alchemy Flow, approached us, she had a clear goal in mind: to elevate her small-town yoga studio into a powerhouse brand ready for expansion. Her vision wasn't just about growth; it was about creating a brand that screamed empowerment, community, and the promise of a serious workout. Our challenge? To craft a 'brand in a box' that could be easily replicated across future locations while maintaining the raw energy and local charm that made Alchemy Flow unique.
HOT YOGA STUDIO
Branding + Illustration
The new logo balances strength with fluidity, featuring dynamic lines that suggest movement and transformation. We chose a color palette that's both energizing and grounding. This combination visually communicates the studio's promise: you'll work hard, but you'll be supported every step of the way.
Website Design
Translating the high-energy, community-focused essence of Alchemy Flow into a digital space was a crucial part of our branding strategy. We designed a website that serves as both a powerful marketing tool and a hub for the Alchemy Flow community.
mADE TO WORK FOR YOU
Social Media + Brand Collateral
All of these elements work together to create a cohesive brand experience that members can interact with both in and out of the studio. From the website to social media to physical products, every touchpoint reinforces the Alchemy Flow message: this is where you come to work hard, find your community, and transform your life.
Brand Photography
In a two-hour session at her Maryville studio, we set out to capture more than just poses—we aimed to freeze moments that convey the power and peace of finding your flow. With vibrant backdrops and effortless, in-motion shots, this shoot brings out the heartbeat of Alchemy Flow. Every frame tells a story of transformation, showing clients what’s possible when they embrace the full experience.
