Optometry and Eyewear Boutique Logo and Branding
ALTERNATE
VIEW
Alternate View blends eye care, creative eyewear, and esthetics under one roof and it is unlike anything else in that shopping center. But being unique only matters if people can see it. Mollie needed a presence that could do the work of stopping the right customer through the window and online, communicate what made this place worth their time, and feel elevated enough to match the clientele she was building for. We built the full visual identity, designed the packaging and shopping bags, consulted on the interior so everything felt cohesive, and gave her a website that made the concept immediately clear.
Meet Mollie
A one-of-a-kind concept in a crowded retail corridor with nothing to make it stand out
The problem she was facing
Stop the right person, communicate the concept instantly, and pull them in
what her presence needed to do
- A look that communicates the concept clearly before anyone walks through the door
- Online and in-store experience that feels like the same brand
what changed after we launched
"i am so grateful for liberty type"
mollie tavel
"I am so grateful for Liberty Type. The visual identity they created makes it possible to see the store and identify its purpose in the mish-mash of other retailers in our location. The branding makes it visually appealing for those who look into the windows, visit the website, or the social channels. LT's work made me really stop and think about the story I want to tell/share."
owner, alternate view
kind words
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