Disrupting the eyewear and aesthetics industries.

Alternate View was founded on a bold vision—to reinvent the traditional eyewear shopping experience by integrating vision care with aesthetics and luxury retail. However, as a startup, they needed a brand presence that felt premium, innovative, and seamlessly communicated their unique positioning. Their previous digital footprint lacked a clear narrative, SEO-driven discoverability, and a refined visual identity, making it difficult to attract their high-end clientele.

That’s where Liberty Type came in.

Strategic Market Positioning: We crafted a brand voice that positioned Alternate View as a sleek, modern, and experiential destination, ensuring it appealed to style-conscious professionals, wellness-focused individuals, and luxury shoppers.

the complete brand revolution transformation

A Brand Identity That Blends Innovation & Elegance: The visual identity—sleek, minimalist color palettes, bold yet refined typography, and a modern logo—was designed to reflect the intersection of medical expertise, high fashion, and cutting-edge aesthetics.

The new aesthetics and identity.

The Alternate View rebrand embodies sophistication, innovation, and effortless luxury, redefining what a vision care experience can be.
A sleek palette of bright and bold pastels mirroring the elegance of high-end eyewear and skincare. A mix of bold, high-fashion sans-serifs with refined modern typefaces, reinforcing a sense of style, clarity, and expertise. The new brand voice positions Alternate View as the ultimate eyewear and wellness destination, offering a seamless blend of medical-grade care and luxury retail. This transformation has not only established Alternate View as a standout brand in Carmel, Indiana but has also positioned them as a forward-thinking leader in the eyewear and aesthetics industry.

A seamless and strategic brand transformation for luxury retailers, wellness brands, and innovative start-ups.

For luxury retailers, wellness brands, and innovative startups, your brand isn’t just about selling—it’s about creating an immersive experience that captivates your audience. The Brand Revolution Experience was designed specifically for businesses like yours that want to attract high-end clientele, establish authority, and seamlessly merge innovation with aesthetics. We remove the struggle of unpolished branding, unclear messaging, and low online visibility, crafting a refined, high-converting digital presence that reflects the elevated, forward-thinking experience you offer. The result? A brand that stands out, captivates customers, and drives lasting success.

A Cohesive, Future-Forward Brand Presence – Alternate View now has a polished, upscale identity that resonates with modern consumers seeking a fresh, luxurious approach to eye care and self-care.

the results

Increased Brand Awareness & Local Foot Traffic – A refined digital presence and SEO strategy ensured that Alternate View became a go-to destination for high-end eyewear and aesthetics.