Alternate View

Alternate View, a pioneering vision care concept based in Carmel, Indiana, reimagines traditional optometry with a fresh, patient-centric approach.

Alternate View

Built on the philosophy of merging innovative eye care solutions with a welcoming, community-focused atmosphere, Alternate View offers a unique experience that blends exceptional service with a redefined aesthetic. Collaborating closely with their team, we crafted a brand strategy that captures their commitment to elevating vision care beyond the ordinary.

REFINED EYE CARE services and solutions in carmel, indiana

Branding + Illustration

For Alternate View, we created a bold and innovative branding and illustration suite that mirrors their mission to revolutionize vision care. The brand’s visual identity, featuring a striking logo and dynamic color palette, embodies their commitment to modernity and accessibility. Custom illustrations add depth and personality, making their messaging approachable while reinforcing their expertise. Every element was crafted to reflect Alternate View’s forward-thinking approach, setting them apart as a visionary leader in the industry.