Business consulting for fashion and beauty e-commerce brands.

CLIENT

At Liberty Type, every brand undergoes a strategic transformation through our signature Brand Revolution Experience—a 12-week, all-inclusive overhaul that includes brand strategy, brand messaging, conversion-focused website copy, a complete brand identity, a custom Showit website design, and SEO optimization.

the brand revolution process

Transforming a consulting firm for fashion and beauty brands.

Business Before Fashion had a proven track record of helping fashion and beauty brands thrive, but their online presence didn’t reflect the high-level strategy and structure they delivered to clients. Their website lacked authority-driven messaging, clarity in services, and a streamlined user experience, leading to lost opportunities with high-potential fashion founders.

That’s where Liberty Type came in.

Strategic Market Positioning: We repositioned Business Before Fashion as the go-to expert for fashion entrepreneurs, refining their brand voice to speak directly to emerging designers, boutique owners, and fashion CEOs looking to scale.

the complete brand revolution transformation

A Polished, Professional Brand Identity: The refined color palette, modern typography, and sleek design reflected the balance of creativity and business acumen that Business Before Fashion embodies.

A High-Converting, Authority-Driven Website: The new website was designed to educate, engage, and convert, guiding visitors seamlessly from curiosity to commitment.

SEO-Rich, Industry-Specific Content: We implemented keyword-optimized copy targeting phrases like "fashion business consulting," "scaling a fashion brand," and "fashion industry growth strategies," ensuring increased organic visibility.

The new aesthetics and identity.

The Business Before Fashion rebrand embodies modern sophistication, industry expertise, and strategic growth—giving fashion entrepreneurs a trusted resource for building sustainable, profitable brands. A sleek, modern palette of rich neutrals and deep hues, exuding confidence, strategy, and sophistication. A mix of elegant serif fonts and clean sans-serif typefaces, reinforcing professionalism with a fashion-forward edge. The new brand voice positions Business Before Fashion as the ultimate business consultancy for fashion entrepreneurs, offering clarity, structure, and long-term success. This transformation has not only elevated their online presence but has also positioned Business Before Fashion as a must-have partner for fashion founders ready to scale.

A seamless and strategic brand transformation for coaches and consultants.

For business consultants, coaches, and educators, your brand isn’t just about what you teach—it’s about the results you help clients achieve. The Brand Revolution Experience was designed specifically for experts like you who have built a wealth of knowledge and experience but need a brand presence that communicates authority, trust, and high-value transformation. We eliminate the struggle of unclear messaging, outdated visuals, and low engagement by crafting a high-converting, professional digital presence that speaks to your ideal audience. The result? A brand that positions you as the go-to authority, attracts serious clients, and scales your impact with ease.















Increased Inquiries  – Clear, compelling messaging made it easier for fashion entrepreneurs to see the value and take action.

the results

Enhanced Brand Authority – The rebrand positioned Business Before Fashion as the leading resource for fashion industry professionals seeking expert business guidance.

Stronger SEO Performance – Optimized content led to higher search rankings and improved online discoverability.

"My brand finally feels elevated and grown up. This level of strategy will now make it easy to create content that resonates with my ideal client. I am so proud of what we've put together."

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