EXPERIENCE THE LIBERTY TYPE BLUEPRINT THROUGH

Business Before Fashion

Business Before Fashion was founded by Sam McGregor, marketing expert and fashion enthusiast, with a deep understanding of the challenges and opportunities in the fashion and beauty industry. The brand was born out of a realization that many fashion and beauty businesses, despite having excellent products and designs, struggled to effectively market themselves and reach their target audience.

phase 1: strategy

  1. Enhance brand positioning as the go-to marketing partner
  2. Build a cohesive and compelling brand identity that appeals to fashion and beauty brands
  3. Showcase exceptional service and experience
  4. Show more personalized solopreneur experience vs. agency experience

sam mcgregor, owner of business before fashion

"Liberty Type has exceeded my expectations and has delivered during each phase of our project. I am feeling very proud of everything and can't wait to show it off."

phase 2: copy

Tagline: Elevated Marketing Solutions

Archetype: As the Creator, the brand values originality, innovation, and artistic expression. It seeks to inspire and lead through its creative vision and data-driven strategies, constantly pushing boundaries to shape new possibilities within the fashion and beauty industry. The Creator archetype aligns with Business Before Fashion's mission to bridge the gap between business and fashion, offering unique marketing solutions that empower brands to reach their full creative potential and make a significant impact in the fashion world.

Tone of Voice: Engaging, Informative, Conversational, Passionate, Clear, and Trustworthy

phase 3: branding

Creative Direction: The creative and visual direction for Business Before Fashion combines sophistication, innovation, and style, showcasing clean, modern visuals that capture the elegance and glamour of the fashion industry. High-quality imagery, bold typography, and strategic whitespace use will create a striking and memorable visual experience. The color palette will feature sophisticated neutrals, emphasizing the brand's exclusivity and reinforcing its image as a premier marketing agency in the fashion and beauty sector.

Tone and Direction: Sophisticated, Innovative, Empowering, Minimalist, Stylish, Dynamic, Curated

phase 4 and 5: web design & launch

and then we worked with sam on her instagram content

Are you struggling with the daily content creation hustle? Creative Liberty Club is our answer to creating Instagram content that echos the same strategy, messaging, and branding that we create for you through the Liberty Type Blueprint. Get an entire quarter of content for your business in just a few weeks.

sam mcgregor, owner of business before fashion

"liberty type has exceeded my expectations"

CLIENT PRAISE

"Liberty Type has exceeded my expectations and has delivered during each phase of our project. I am feeling very proud of everything and can't wait to show it off."