Delion sends caregivers into people's homes to serve some of the most vulnerable individuals in Kentucky, and when the stakes are that high, trust is not optional. Their website needed to do serious work: communicate warmth and credibility immediately, organize their services so the right people could find the right help quickly, and unify a family of companies that had been operating with no consistent look. We built one cohesive identity across all of Delion's organizations and a website structured around how their clients actually make the decision to reach out.
Build immediate trust, communicate who they serve, and help people find the right organization based on their county.
Multiple organizations under one umbrella that looked like completely unrelated companies.
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