DISABILITY SERVICES BRANDING AND WEBSITE DESIGN CASE STUDY


Client: Delion Care Services
Industry: Intellectual and developmental disability services
Location: Kentucky
Services we provided: Branding, Website Copy, and Website Design (aka Our Signature Experience)

Bringing a growing network of Kentucky care providers under one clearer brand.


view the live site

Delion Care Services helps people with disabilities find support in their own communities.


Delion provides personalized support for people with intellectual and developmental disabilities across Kentucky. As the organization acquired additional care companies, its reach grew, but the experience of finding the right local provider became more complicated.


Meet
Delion Care Services

The organization kept growing. The website remained very basic.


Delion came to Liberty Type with multiple service companies, regional organizations, and audiences trying to use the same digital system. Families needed to find care in their area, prospective providers needed to understand the opportunity, and job candidates needed a clear place to learn more.



Before the project

Organize the website around where people live and what they need.


We rebuilt the branding, website copy, and website design around a streamlined location-based experience. Instead of making visitors understand Delion's internal company structure first, the site helps them begin with their area and move directly toward the most relevant organization, service, or opportunity.



Our approach

The right pieces for the next version of Delion.

  • Brand strategy
  • Visual identity
  • Logo system
  • Typography and color palette
  • Art direction
  • Website messaging and copy
  • Custom Showit website design

What we built

  • SEO and GEO-focused copy
  • Technical SEO setup
  • Social media assets
  • Launch materials

One recognizable organization across a growing network.


The branding gives Delion a consistent public presence while leaving room for the individual providers and service areas within the larger organization. It feels human and capable without reducing disability services to generic care imagery.



branding

Different audiences needed different answers.


Website copy

“We are driven by a simple philosophy: We do the right thing, for the right reason.”

The website copy speaks directly to families seeking services, people considering becoming family home providers, and candidates exploring careers. Each path answers its own questions while reinforcing the same mission and values.



- FROM delion's site

A clearer way to find the right organization in the right place.


custom showit website design

The custom website design makes Delion's expanding footprint easier to navigate. Location tools, audience-specific pathways, and a scalable page structure allow the organization to keep adding services and regions without recreating the confusion the new site was built to solve.



From greg drury

Owner

“Amanda and the Liberty Type team have been absolutely fantastic to work with.”

Greg Drury

“Amanda and the Liberty Type team have been absolutely fantastic to work with. We have now used them multiple times, as a result. The branding and websites they have created have always exceeded expectations. I highly recommend!”


Explore the Delion brand.

Our team has built across industries, business models, and stages of growth.

branding, website copy, and website design

Liberty Type has worked with more than 250+ local practices, service businesses, personal brands, online educators, retailers, hospitality businesses, and national companies making 6, 7, 8, and 9-figures since 2016.

Some clients come to us for branding. Some need website copy or website design. Others hand us the whole thing. Every project begins by determining what your business actually needs and how we can support you.

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250+ brands built since 2016