Empowering lives and supporting communities. Delion Care Services mission is always doing the right thing for the right reason.
Based in Kentucky, Delion needed a brand and website that would not only modernize their image but also make it easier for families to find and access the specific care services they needed. Our challenge was to create a warm, inviting brand identity that would resonate with both care recipients and their families, while also streamlining the process of connecting people with the right services.
To capture the essence of Delion Care Services, we developed a visual identity centered around a dynamic, stylized yellow flower, inspired by the Kentucky state flower, the goldenrod. This emblem symbolizes growth, vitality, and the nurturing nature of Delion's services. The color palette, dominated by warm yellows and complemented by soothing blues, evokes a sense of comfort and trust while maintaining a fresh, contemporary feel.
The Delion Care Services website was designed with a clear focus on user experience, particularly for those who may be navigating a complex care landscape for the first time. We created an intuitive interface that immediately guides visitors to segment themselves based on the type of care needed (seniors or adults with special needs) and their location.