Transforming a home health company for those with disabilities.

Delion Care Services was built on a foundation of trust, care, and excellence, but their digital presence failed to reflect the warmth and professionalism of their work. Their website lacked clarity, emotional connection, and visibility, making it difficult for families in need to find and trust their services.

That’s where Liberty Type came in.

Strategic Market Positioning: We refined their messaging to resonate with families searching for reliable, compassionate home care, ensuring that every word spoke to their concerns, hopes, and needs.

the complete brand revolution transformation

A Brand Identity That Builds Trust: We designed a warm yet professional color palette, typography, and logo, reinforcing credibility, comfort, and reliability.

An Emotionally-Driven, Conversion-Focused Website: Through clear, comforting, and action-oriented copy, we made it effortless for families to understand Delion Care’s offerings and take the next step.

SEO-Optimized Messaging for Visibility: We implemented keyword-rich copy targeting phrases like "trusted senior home care," "compassionate caregiving services," and "personalized in-home care," boosting their visibility on search engines.

The new aesthetics and identity.

The Delion Care Services rebrand embodies compassion, trust, and professionalism—a brand that reassures families in their time of need. Soft blues, warm neutrals, and subtle greens—creating a calm, inviting, and trustworthy aesthetic. A balance of classic serif and clean sans-serif fonts, reinforcing professionalism with a personal touch. The new brand voice positions Delion Care as a compassionate authority in home care, providing families with peace of mind and an effortless path to quality care. This transformation has not only strengthened their online presence but has also made it easier for families to find, trust, and choose Delion Care Services for their loved ones.

A seamless and strategic brand transformation for purpose-driven brands and nonprofits.

For nonprofits, therapists, and home health service providers, your brand is more than just a website—it’s a lifeline for the people who need you most. The Brand Revolution Experience was designed specifically for professionals like you, who are deeply committed to serving others but need a brand presence that reflects your impact. We remove the frustration of unclear messaging, outdated branding, and low visibility by creating a compelling, trust-building digital presence that speaks directly to those searching for support. The result? A brand that amplifies your mission, attracts the right audience, and allows you to focus on what truly matters—making a difference.

Higher Engagement & Inquiries – A website designed to speak directly to families in search of compassionate care, leading to more client conversions.

the results

A Brand That Reflects Its Mission – Delion Care’s digital presence now matches the heart and professionalism behind their services, positioning them as a leader in home healthcare.

Improved SEO Ranking – Optimized content increased organic search traffic, bringing in highly qualified leads.