INTERIOR DESIGNER BRANDING AND WEBSITE DESIGN CASE STUDY


Client: James and Co. Cabin Interiors
Industry: Short-term rental interior design
Location: The Smoky Mountains, Tennessee
Services we provided: Branding, Website Copy, Website Design, Photography Direction, In-Person Photography, and Branded Materials (aka The Complete Brand)

Elevating a Smoky Mountains interior design brand beyond price-shopping.


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James & Co. designs short-term rentals that need to look good and perform.


James & Co. Cabin Interiors serves cabin owners and short-term rental investors throughout the Smoky Mountains. The studio designs memorable, guest-ready properties with the visual appeal, durability, and functionality required by high-performing rentals.




Meet
James and Co.

Ashley James

Owner

The work had moved upmarket. The old brand kept inviting price comparisons.


The founder's portfolio included increasingly impressive properties, but the website did not show the caliber of the work or the strategic value behind it. Prospective clients were still approaching the studio as a decorating expense rather than a design partner capable of influencing the guest experience and the property's performance.



Before the project

Position the studio where design, hospitality, and investment meet.


We renamed and rebuilt the business through the Signature Experience. The branding, website copy, website design, and photography present James & Co. as a specialized interior design studio for the short-term rental market, not a general decorator competing on price.



Our approach

The right pieces for the next version of James and Co.

  • Brand strategy
  • Visual identity
  • Logo system
  • Typography and color palette
  • Art direction
  • Website messaging and copy
  • Custom Showit website design

What we built

  • SEO and GEO-focused copy
  • Technical SEO setup
  • Photography direction
  • Brand photography
  • Branded materials
  • Social media assets
  • Launch materials

A more elevated name and identity for a more valuable service.


The new branding gives the studio a polished, editorial presence while keeping it connected to the character of the Smoky Mountains. It makes the business feel established enough for larger properties and serious investors.



branding

Designing for the guest and the business behind the property.


Website copy

“Our streamlined, turn-key approach ensures a hassle-free process that enhances the appeal and profitability of your property.”

The website copy explains that a successful rental must do more than look attractive. It needs to photograph well, create a memorable stay, withstand use, and support the owner's goals. That distinction helps move the conversation away from price alone.

- FROM ashley's site

A portfolio that finally matched the properties.


custom showit website design

The website design gives the work room to lead while adding the context prospective clients need to understand the studio's process and value. Within 24 hours of launch, a previously hesitant prospect moved forward and a past client returned with a new project, citing her brand as the reason why.



Showing the team and the level of property they were trusted to design.


in-person photography

We produced an in-person photo shoot that captured the founder, her team, the design process, and the caliber of the cabins in the portfolio. The images strengthened both the personal trust and the premium positioning of the studio.




A studio system for proposals, presentations, and client decisions.


branded materials

We extended the brand into materials that support the sales and client experience, giving James & Co. a more cohesive way to present recommendations and move projects forward.



From ashley james

Founder of James and Co.

“Within 24 hours of my new site going live, I had a message from a potential client who had been on the fence saying, "let's do it"!”

Ashley James

“I hired Liberty Type to help me do a total rebrand of my business including creating a new name, logo, aesthetic and website. I was blown away by the results. From the very detailed intake forms to their punctuality with every deadline, to the deliverables, to the in-person photo shoot... I could go on. Everything exceeded my expectations. Within 24 hours of my new site going live, I had a message from a potential client who had been on the fence about pulling the trigger with our services saying, "let's do it"! I had another past client message me to compliment my new branding and then hire me for a new project. For my small business which had a slower previous few quarters, this was an investment. I am so glad I made the investment. I didn't realize how this rebranding with Liberty Type would boost my confidence in my business and as a business owner in all my interactions. I look forward to working with LT again in the future to further grow my business.”

Explore the James and Co. brand.

Our team has built across industries, business models, and stages of growth.

branding, website copy, and website design

Since 2016, Liberty Type has helped more than 250 businesses build brands that reflect their expertise and support their next stage of growth.

Your reputation, your message, and your website should all tell the same story. We bring them together into a complete brand that makes your value clear, earns trust, and gives the right people a reason to choose you. Ready for a brand that reflects the business you’ve built?

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