Transforming a short-term rental interior design company.

James & Co. Cabin Interiors had an exceptional reputation in styling luxury vacation homes, but their digital presence and brand messaging did not match their level of craftsmanship. Their previous website lacked cohesion, clarity, and conversion-driven storytelling—resulting in lost high-ticket leads.

That’s where Liberty Type came in.

Strategic Market Positioning: We analyzed their clientele—affluent homeowners and vacation rental investors—crafting a brand voice that exudes expertise, exclusivity, and trust.

the complete brand revolution transformation

A Visual Identity That Speaks Sophistication: We curated an earthy yet refined color palette, complemented by modern serif typography to reflect the perfect balance of rustic warmth and luxury.

A Website Engineered for Conversions: Their new Showit website was meticulously designed to highlight bespoke craftsmanship, high-end finishes, and immersive interior experiences while ensuring seamless navigation and mobile optimization.

SEO-Rich, Authority-Driven Content: The new brand messaging incorporated SEO-optimized, keyword-rich copy targeting phrases like "luxury cabin interiors," "bespoke rustic design," and "high-end vacation home styling."

Brand photography also by our team.

The new aesthetics and identity.

The James & Co. rebrand embodies sophisticated wilderness—a balance of rugged elegance and timeless refinement. Inspired by nature—deep forest greens, rich wood tones, and soft neutrals—evoking a feeling of organic luxury. A mix of modern serif and minimalist sans-serif, reinforcing a blend of old-world charm and contemporary polish. The new brand voice positions James & Co. as the go-to firm for high-net-worth clients seeking bespoke, nature-infused interiors that make a statement. This transformation has not only elevated their online presence but solidified their standing as the leading authority in luxury cabin interior design in the Smoky Mountains.

A seamless and strategic brand transformation for design and home professionals.

For interior designers, realtors, architects, and home stagers, your brand is more than just a name—it’s your reputation, your expertise, and the difference between attracting high-end clients or getting lost in the noise. The Brand Revolution Experience was designed specifically for established professionals like you who have built their business on excellence but need a brand presence that reflects it. We eliminate the pain of outdated branding, inconsistent messaging, and low-visibility websites by crafting a luxury, high-converting digital presence that speaks to the refined clientele you serve. The result? A brand that commands authority, attracts the right clients effortlessly, and elevates your business to its highest potential—without the guesswork.

Higher Lead Conversion Rate – Optimized website copy and a clear call-to-action strategy turned visitors into serious inquiries.

the results

A Cohesive, Premium Digital Presence – Their brand finally aligned with their craftsmanship, elevating their perception in the luxury design space.

Improved SEO Visibility – Ranking improvements for key search terms, drawing in the right clientele.