Transforming a forward-thinking therapy practice.

Modern Therapy was built on a commitment to making mental health support more accessible, effective, and stigma-free. However, their previous digital presence didn’t fully reflect the approachable, client-first experience they offered. Their website lacked clear service explanations, strong SEO, and a seamless booking process, making it harder for potential clients to take the first step toward therapy.

That’s where Liberty Type came in.

Strategic Market Positioning: We crafted messaging that resonates with clients looking for expert care in a supportive, non-intimidating environment, ensuring it spoke to both first-time therapy seekers and those looking for a better fit.

the complete brand revolution transformation

A Visual Identity That Feels Safe & Inviting: The brand’s soothing color palette, clean typography, and welcoming design reinforce calm, clarity, and professionalism.

A Calm, Client-Centered Website Experience: The new website was designed to eliminate friction and overwhelm, making it simple to explore services, meet therapists, and book appointments.

SEO-Optimized Content to Reach Clients in Need: We implemented keyword-rich copy targeting searches like "therapist near me," "modern therapy approach," and "mental health support in New Jersey," boosting discoverability in search results.

Interior design inspo by our team

The new aesthetics and identity.

The Modern Therapy rebrand embodies compassion, clarity, and professionalism, aligning with the needs of today’s therapy seekers. Soft neutrals, warm earth tones, and calming greens, evoking trust, comfort, and ease. A combination of gentle, modern serif fonts with clean, readable sans-serif typefaces, reinforcing professionalism and approachability. The new brand voice positions Modern Therapy as a trusted, client-first practice that removes the barriers to mental health support. This transformation has not only enhanced their digital presence but has also positioned Modern Therapy as a leader in approachable, modern mental health care.

A seamless and strategic brand transformation for therapists, counselors, and wellness practices.

For therapists, counselors, and wellness practitioners, your brand isn’t just about what you offer—it’s about helping clients feel safe, supported, and confident in their decision to work with you. The Brand Revolution Experience was designed specifically for mental health professionals who want to attract the right clients, communicate their expertise, and create a digital presence that fosters trust. We remove the struggle of outdated branding, unclear messaging, and low visibility, crafting a warm, high-converting brand experience that makes it easier for people to reach out and get the support they need. The result? A brand that guides clients to their next step with confidence, clarity, and ease.

A Brand That Builds Trust & Encourages Action – Modern Therapy now has a cohesive, calming digital presence that makes seeking support feel approachable, empowering, and easy.

the results

Higher Website Traffic & New Client Inquiries – A more accessible, informative, and engaging website led to an increase in bookings and inquiries.

Stronger SEO Performance & Visibility – Optimized content helped Modern Therapy rank higher for local therapy-related searches, making it easier for those in need to find them.