Modern Therapy
Modern Therapy is reshaping the mental health landscape by blending evidence-based practices with a modern, client-focused approach.
Modern Therapy
Based in New Jersey, they aim to redefine the therapy experience, making it accessible, welcoming, and aligned with the needs of today’s clients. Liberty Type partnered with Modern Therapy to develop a cohesive brand identity, website, and collateral that communicates their innovative mission and resonates with their diverse client base.
TELEHEALTH THERAPY PROVIDER
Branding + Illustration
Our branding work for Modern Therapy centered around creating a visual identity that feels both professional and approachable. We started by designing a logo and color palette that reflect their calming yet progressive ethos, ensuring every detail—from typography to custom illustrations—resonates with their target audience. These illustrations are used to humanize their messaging, making mental health resources feel relatable and less clinical. By building a brand that prioritizes trust and warmth, we ensured that Modern Therapy stands out in an industry where personal connection is paramount.
Website Design & Copy
For the Modern Therapy website, our goal was to design a seamless and user-friendly experience that guides visitors through their services with clarity and care. Leveraging intuitive navigation, strategic calls-to-action, and SEO-optimized copy, the website serves as both an information hub and a tool for client engagement. Each page is infused with messaging that speaks directly to the unique needs of Modern Therapy’s audience, building trust and encouraging users to take the next step toward improving their mental well-being.
DESIGNED TO SERVE
Brand Collateral
To support Modern Therapy’s outreach and operational goals, we developed a suite of brand collateral, including business cards, client intake forms, and presentation templates. Each piece was crafted to align with the overarching brand identity, reinforcing consistency and professionalism at every touchpoint. By extending the brand’s presence across both digital and physical mediums, we provided Modern Therapy with the tools needed to leave a lasting impression on their clients and community.
