Transforming a Knoxville artisan bakery and cafe.

Old Mill Bread Co. had a rich history of crafting wholesome, artisan bread, but their branding and website didn’t capture the warmth, quality, and expertise behind their products. Their previous website lacked storytelling, modern design, and an easy ordering experience, making it harder for customers to engage with their brand and discover their offerings.

That’s where Liberty Type came in.

Strategic Market Positioning: We refined Old Mill Bread Co.'s brand voice to highlight their craftsmanship, local sourcing, and dedication to quality, ensuring it resonated with health-conscious families, food lovers, and wholesale partners.

the complete brand revolution transformation

A Brand Identity That Reflects Craftsmanship & Community: We introduced a warm, inviting color palette, rustic-modern typography, and a logo that honors their heritage, creating a brand that feels both authentic and elevated.

An Experience-Driven, Customer-Centric Website: The new website was designed to bring their brand story to life, making it easy for customers to explore their menu, learn about ingredients, and place orders effortlessly.

SEO-Optimized, Story-Driven Content: We implemented keyword-rich copy targeting phrases like "fresh artisan bread," "Knoxville bakery," and "best sandwich shop near me," ensuring better search rankings and local discoverability.

Brand photography also by our team.

The new aesthetics and identity.

The Old Mill Bread Co. rebrand embodies heritage, quality, and community—blending tradition with a fresh, modern appeal. Warm earth tones, soft neutrals, and rich browns, evoking freshly baked bread and natural ingredients. A mix of classic serif and hand-lettered style fonts, reinforcing authenticity and craftsmanship. The new brand voice positions Old Mill Bread Co. as the go-to bakery for those who value tradition, quality, and wholesome, delicious food. This transformation has not only refined their online presence but has also positioned Old Mill Bread Co. as a beloved community staple with a brand that truly reflects their passion and expertise.

A seamless and strategic brand transformation for coffee shops, restaurants, and bakeries.

For restaurants, artisan food brands, and local markets, your brand is more than just a product—it’s the experience you create for customers. The Brand Revolution Experience was designed specifically for businesses like yours that have a passion for quality and community but need a brand presence that showcases their craft and attracts loyal customers. We eliminate the frustration of outdated branding, unclear messaging, and low online visibility by creating a polished, high-converting digital presence that highlights your story and expertise. The result? A brand that deepens customer loyalty, increases visibility, and makes it easier for people to fall in love with your products.

Increased Online Engagement & Sales – A refined digital presence made it easier for customers to browse, learn, and purchase.

the results

A Brand That Feels as Good as Their Products Taste – Old Mill Bread Co. now has a cohesive, elevated brand presence that reflects their craft, passion, and legacy.

Stronger Local SEO & Foot Traffic – Optimized content drove higher search rankings, attracting more in-store and wholesale customers.