EXPERIENCE THE LIBERTY TYPE BLUEPRINT THROUGH

The Wedding Bouquet Shop

The Wedding Bouquet Shop is a new, affordable brand created by the owner of Sugarbee Flowers - a luxury Australian florist company. TWBS is Youki's answer to the more budget-friendly and approachable bride who still wants beautiful flowers and an amazing experience on her wedding day.

phase 1: strategy

  1. Establish the brand in the marketplace
  2. Emphasize commitment to affordable flowers
  3. Showcase the brand's unique style
  4. Develop strategic partnerships with pros
  5. Innovate the flower buying process
  6. Provide approachable flower education

youki onishi, owner of twbs

"Gah I love this!! It's so beautiful, simple and elegant."

phase 2: copy

Tagline: Effortlessly elegant weddings

Archetype: The Regular Guy/Gal archetype is approachable, down-to-earth, and empathetic. They seek to form connections and create a sense of belonging, which aligns with the Wedding Bouquet Shop's commitment to guiding and educating clients in a friendly, approachable, and unpretentious manner. The Everyman archetype is all about making customers feel valued, comfortable, and at ease, which encapsulates the brand's goal to provide a stress-free, straightforward service.

Tone of Voice: Conversational, Friendly, Reassuring, Informative, and Empathetic - like chatting with your best girlfriend.

phase 3: branding

Creative Direction: The creative and visual direction for The Wedding Bouquet Shop seamlessly blends elements of elegance, sophistication, and warmth with a touch of modern femininity, reflecting the brand's core values and personality. The aesthetic embodies an accessible, friendly luxury – stylish, but not intimidating or overly opulent. Overall, the visual direction creates a sense of welcoming elegance – a brand that is as inviting and friendly as it is stylish and refined. The aesthetics consistently convey that Wedding Bouquet Shop is an accessible source of beautiful, high-quality, and trend-aware wedding floral solutions.

Tone and Direction: Elegant, Approachable, Warm, Feminine, Knowledgeable, Un-intimidating, Fresh, Refined, Inclusive, Stress-free, Beautiful, High-quality, Simple, Trustworthy

phase 4 and 5: web design & launch

youki onishi, owner of twbs

"Gah I love this!! It's so beautiful, simple and elegant."

CLIENT PRAISE
1 week

launch

05

5 weeks

web design

04

2 weeks

branding

03

2 weeks

copywriting

02

2 weeks

strategy

01

Watch our Founder, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.

Our 12-week master plan to completely revolutionize your brand

The Liberty Type Blueprint

1 week

kickstarting your brand evolution

launch

05

5 weeks

selling for you 24/7

web design

04

2 weeks

differentiating you in your space

branding

03

2 weeks

connecting you to your people

copywriting

02

2 weeks

setting the perfect foundation

strategy

01

Watch our Founder, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.

Our 12-week master plan to completely revolutionize your brand

The Liberty Type Blueprint

Our process is your ticket to being on-brand without breaking the bank – all under $10k.

Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
$2-10k for branding, and $5-20k for a website, all while missing out on the Liberty
Type perks—an in-house team that collaborates seamlessly, iron-clad deadlines for
on-time launches, and the tools to DIY your site edits if that's your jam. 

It's a one-team wonder, and it's all yours for only six payments of $1650

Strategy, branding, copy, and web design