Transforming a luxury flower shop and wedding industry pro.

The Wedding Bouquet Shop had an exceptional reputation for crafting lush, garden-inspired floral designs, but their online presence didn’t reflect the artistry, service, and exclusivity that set them apart. Their previous branding lacked cohesion, a clear luxury positioning, and an effortless client booking process, making it difficult for them to attract and convert high-end wedding clients.

That’s where Liberty Type came in.

Strategic Market Positioning: We refined The Wedding Bouquet Shop messaging to highlight their expertise in luxury floral artistry, bespoke designs, and stress-free service, ensuring it resonated with engaged couples, wedding planners, and high-end brides looking for floral magic.

the complete brand revolution transformation

A Brand Identity That Feels Romantic & Refined: The visual identity—soft, organic color palettes, delicate typography, and an elegant logo—was curated to reflect the essence of timeless floral artistry and effortless luxury.

An Immersive, Experience-Driven Website: The new website was designed to evoke emotion and inspire, making it easy for brides and planners to browse collections, explore floral styles, and book consultations.

SEO-Rich, Wedding-Specific Content: We implemented keyword-optimized copy targeting phrases like "custom wedding flowers," "luxury floral design," and "best wedding florist near me", increasing visibility and organic reach.

The new aesthetics and identity.

The Wedding Bouquet Shop rebrand embodies romance, artistry, and effortless luxury, aligning with the beauty and emotion of a wedding day. A soft, nature-inspired palette of blush tones, warm neutrals, and fresh greenery, creating a dreamy, ethereal aesthetic. A mix of delicate serif and flowing script fonts, reinforcing timeless elegance. The new brand voice positions The Wedding Bouquet Shop as the trusted floral artist for couples who want stunning, nature-inspired designs and a seamless planning experience. This transformation has not only elevated their digital presence but has also positioned TWBS as the premier choice for brides and planners looking for floral designs that embody romance, artistry, and effortless sophistication.

A seamless and strategic brand transformation for luxury wedding industry professionals.

For wedding professionals, event planners, and creative vendors, your brand is more than just a service—it’s about creating once-in-a-lifetime experiences. The Brand Revolution Experience was designed specifically for experts in the wedding and event industry who want to attract high-end clients, showcase their artistry, and streamline their brand experience. We eliminate the struggle of inconsistent branding, unclear messaging, and low visibility, crafting a stunning, high-converting digital presence that reflects the beauty, expertise, and seamless experience you deliver. The result? A brand that attracts dream clients, enhances trust, and turns inquiries into bookings effortlessly.

A Brand That Speaks to High-End Brides & Planners – The transformation positioned TWBS as the go-to floral designer for luxury weddings, attracting clients who value elegance, detail, and personalized service.

the results

Higher Inquiry & Booking Rates – A polished, client-centered website made it seamless for brides to connect, inquire, and book floral services.

Increased SEO Visibility & Organic Traffic – Optimized content helped The Wedding Bouquet Shop rank higher on Google for high-intent wedding floral searches.