Brand Identity Design
The Wedding Bouquet Shop is a new, affordable brand created by the owner of Sugarbee Flowers - a luxury Australian florist company. TWBS is Youki's answer to the more budget-friendly and approachable bride who still wants beautiful flowers and an amazing experience on her wedding day.
The creative and visual direction for The Wedding Bouquet Shop seamlessly blends elements of elegance, sophistication, and warmth with a touch of modern femininity, reflecting the brand's core values and personality. The aesthetic embodies an accessible, friendly luxury – stylish, but not intimidating or overly opulent.
Overall, the visual direction creates a sense of welcoming elegance – a brand that is as inviting and friendly as it is stylish and refined. The aesthetics consistently convey that Wedding Bouquet Shop is an accessible source of beautiful, high-quality, and trend-aware wedding floral solutions.
"Gah I love this!! It's so beautiful, simple and elegant."
This archetype is approachable, down-to-earth, and empathetic. They seek to form connections and create a sense of belonging, which aligns with the Wedding Bouquet Shop's commitment to guiding and educating clients in a friendly, approachable, and unpretentious manner. The Everyman archetype is all about making customers feel valued, comfortable, and at ease, which encapsulates the brand's goal to provide a stress-free, straightforward service.
Conversational, Friendly, Reassuring, Informative, and Empathetic - like chatting with your best girlfriend.