The Wedding Bouquet Shop is a new, affordable brand created by the owner of Sugarbee Flowers - a luxury Australian florist company. TWBS is Youki's answer to the more budget-friendly and approachable bride who still wants beautiful flowers and an amazing experience on her wedding day.
Archetype: The Regular Guy/Gal archetype is approachable, down-to-earth, and empathetic. They seek to form connections and create a sense of belonging, which aligns with the Wedding Bouquet Shop's commitment to guiding and educating clients in a friendly, approachable, and unpretentious manner. The Everyman archetype is all about making customers feel valued, comfortable, and at ease, which encapsulates the brand's goal to provide a stress-free, straightforward service.
Tone of Voice: Conversational, Friendly, Reassuring, Informative, and Empathetic - like chatting with your best girlfriend.
Creative Direction: The creative and visual direction for The Wedding Bouquet Shop seamlessly blends elements of elegance, sophistication, and warmth with a touch of modern femininity, reflecting the brand's core values and personality. The aesthetic embodies an accessible, friendly luxury – stylish, but not intimidating or overly opulent. Overall, the visual direction creates a sense of welcoming elegance – a brand that is as inviting and friendly as it is stylish and refined. The aesthetics consistently convey that Wedding Bouquet Shop is an accessible source of beautiful, high-quality, and trend-aware wedding floral solutions.
Tone and Direction: Elegant, Approachable, Warm, Feminine, Knowledgeable, Un-intimidating, Fresh, Refined, Inclusive, Stress-free, Beautiful, High-quality, Simple, Trustworthy
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Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
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