EXPERIENCE THE LIBERTY TYPE BLUEPRINT THROUGH
The Wedding Bouquet Shop
The Wedding Bouquet Shop is a new, affordable brand created by the owner of Sugarbee Flowers - a luxury Australian florist company. TWBS is Youki's answer to the more budget-friendly and approachable bride who still wants beautiful flowers and an amazing experience on her wedding day.
phase 1: strategy
- Establish the brand in the marketplace
- Emphasize commitment to affordable flowers
- Showcase the brand's unique style
- Develop strategic partnerships with pros
- Innovate the flower buying process
- Provide approachable flower education
youki onishi, owner of twbs
"Gah I love this!! It's so beautiful, simple and elegant."
phase 2: copy
Tagline: Effortlessly elegant weddings
Archetype: The Regular Guy/Gal archetype is approachable, down-to-earth, and empathetic. They seek to form connections and create a sense of belonging, which aligns with the Wedding Bouquet Shop's commitment to guiding and educating clients in a friendly, approachable, and unpretentious manner. The Everyman archetype is all about making customers feel valued, comfortable, and at ease, which encapsulates the brand's goal to provide a stress-free, straightforward service.
Tone of Voice: Conversational, Friendly, Reassuring, Informative, and Empathetic - like chatting with your best girlfriend.
phase 3: branding
Creative Direction: The creative and visual direction for The Wedding Bouquet Shop seamlessly blends elements of elegance, sophistication, and warmth with a touch of modern femininity, reflecting the brand's core values and personality. The aesthetic embodies an accessible, friendly luxury – stylish, but not intimidating or overly opulent. Overall, the visual direction creates a sense of welcoming elegance – a brand that is as inviting and friendly as it is stylish and refined. The aesthetics consistently convey that Wedding Bouquet Shop is an accessible source of beautiful, high-quality, and trend-aware wedding floral solutions.
Tone and Direction: Elegant, Approachable, Warm, Feminine, Knowledgeable, Un-intimidating, Fresh, Refined, Inclusive, Stress-free, Beautiful, High-quality, Simple, Trustworthy
phase 4 and 5: web design & launch
youki onishi, owner of twbs
"Gah I love this!! It's so beautiful, simple and elegant."
kickstarting your brand evolution
launch
05
selling for you 24/7
web design
04
differentiating you in your space
branding
03
connecting you to your people
copywriting
02
setting the perfect foundation
strategy
01
Watch our Creative Director, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.
Our 12-week master plan to completely revolutionize your brand
The Liberty Type Blueprint
Our process is your ticket to being on-brand without breaking the bank – all under $10k.
Imagine forking out $2000-$10,000 for a strategist, $700-$2k per page for copy,
$2-10k for branding, and $5-20k for a website, all while missing out on the Liberty
Type perks—an in-house team that collaborates seamlessly, iron-clad deadlines for
on-time launches, and the tools to DIY your site edits if that's your jam.
It's a one-team wonder, and it's all yours for only six payments of $1650
Strategy, branding, copy, and web design
