A full brand identity for an Australian flower shop.

project inclusions:

Brand Strategy
Brand Identity Design
Collateral Design
Brand Messaging
Copywriting
Website Design

about the brand:

The Wedding Bouquet Shop is a new, affordable brand created by the owner of Sugarbee Flowers - a luxury Australian florist company. TWBS is Youki's answer to the more budget-friendly and approachable bride who still wants beautiful flowers and an amazing experience on her wedding day.

PROJECT GOALS:

Establish the brand in the marketplace
Emphasize commitment to affordable flowers
Showcase the brand's unique style
Develop strategic partnerships with pros
Innovate the flower buying process
Provide approachable flower education

tagline:

CREATIVE DIRECTION:

The creative and visual direction for The Wedding Bouquet Shop seamlessly blends elements of elegance, sophistication, and warmth with a touch of modern femininity, reflecting the brand's core values and personality. The aesthetic embodies an accessible, friendly luxury – stylish, but not intimidating or overly opulent.

Overall, the visual direction creates a sense of welcoming elegance – a brand that is as inviting and friendly as it is stylish and refined. The aesthetics consistently convey that Wedding Bouquet Shop is an accessible source of beautiful, high-quality, and trend-aware wedding floral solutions.

Effortlessly elegant weddings

brand TONE AND DIRECTION:

Elegant
Approachable
Warm
Feminine
Knowledgeable
Un-intimidating
Fresh

Refined
Inclusive
Stress-free
Beautiful
High-quality
Simple
Trustworthy

— youki onishi, owner

"Gah I love this!! It's so beautiful, simple and elegant."

WEBSITE LINK:

BRAND ARCHETYPE: the regular guy/gal

This archetype is approachable, down-to-earth, and empathetic. They seek to form connections and create a sense of belonging, which aligns with the Wedding Bouquet Shop's commitment to guiding and educating clients in a friendly, approachable, and unpretentious manner. The Everyman archetype is all about making customers feel valued, comfortable, and at ease, which encapsulates the brand's goal to provide a stress-free, straightforward service.