Launching a boutique retail brand.

As a brand-new retail concept, Tullabee needed a strong, cohesive brand identity and digital presence from day one. They had a clear vision for a modern, stylish boutique, but needed a strategic launch plan, compelling messaging, and an SEO-driven website to ensure that they reached the right audience and made a strong first impression.

That’s where Liberty Type came in.

Strategic Market Positioning: We developed a brand story and voice that resonated with modern moms and gift-givers, ensuring that every touchpoint reflected ease, quality, and a joyful shopping experience.

the complete brand revolution transformation

A Brand Identity That Blends Elegance & Playfulness: We designed a soft, inviting color palette, refined typography, and modern logo, creating a brand that feels polished yet warm and inviting.

A Thoughtful, High-Converting Website Experience: The website was built from the ground up with a web partner to be visually stunning, highly functional, and conversion-focused, making it effortless for customers to browse, shop, and engage.

SEO-Optimized Content to Establish Authority: We implemented keyword-rich copy targeting searches like "modern baby boutique," "organic baby clothes," and "best baby gifts," ensuring strong search visibility from launch.

Brand photography art direction also by our team.

The new aesthetics and identity.

he Tullabee brand launch embodies modern elegance, warmth, and effortless style, aligning with the lifestyle of mothers and gift-givers who value quality and aesthetic appeal. A soft, neutral, playful, pastel palette evoking calm, comfort, and timeless style. A mix of chic serif and clean sans-serif fonts, reinforcing sophistication with a playful edge. The new brand voice positions Tullabee as the go-to boutique for effortless, elevated essentials that blend beauty and function. This transformation not only established Tullabee as a standout boutique from day one but also positioned them for long-term success and customer loyalty in the highly competitive baby and lifestyle retail space.

A seamless and strategic brand transformation for retail locations, boutiques, and e-comm brands.

For startups, boutiques, and lifestyle brands, launching a business is about more than just selling products—it’s about building a brand that people love and trust from the beginning. The Brand Revolution Experience was designed specifically for new businesses looking to establish a strong market presence, attract the right customers, and create a brand identity that stands out. We eliminate the struggle of building a brand from scratch, developing clear messaging, and driving visibility, crafting a highly curated, high-converting brand experience that reflects your aesthetic, values, and customer aspirations. The result? A brand that attracts loyal shoppers, enhances discoverability, and launches with confidence.

A Fully Realized, Scalable Brand Identity – Tullabee launched with a cohesive, elevated brand presence that is positioned for long-term growth in the boutique retail space.

the results

A Seamless Brand Launch with Immediate Engagement – Tullabee debuted with a strong digital presence, clear messaging, and a polished aesthetic, making it easy for new customers to discover and connect with the brand.

High Online Traffic & Sales from Day One – A well-positioned brand and SEO-driven content strategy ensured that Tullabee attracted the right audience and converted visitors into shoppers.