Look like the business you're ready to become.
brand strategy and visual identity design
Strategic branding for established businesses that have outgrown their current identity and new businesses ready to make the right first impression from the beginning.
We turn what makes your business valuable into a visual identity people can recognize.
"If you want to standout and be one of one with your brand or offers, Liberty Type is THAT girl."
Maybe the business has outgrown a logo, color palette, and collection of graphics created years ago. Or maybe the business is new, but your experience is not, and you have no interest in launching with a placeholder brand.
Either way, the goal is bigger than looking better. It is making the quality of the business visible from the beginning.
Your business shouldn’t have to overcome its own first impression.
When the work and the brand tell different stories
what changes with the right branding
A brand that earns
the right assumptions
Your visual identity should help people recognize the level of the work before you explain it.
It should make the business feel credible without becoming predictable, distinctive without becoming difficult to use, and polished without losing the personality that makes people want to work with you.
We build a complete visual system designed to support the business now and give it room to grow.
Every branding project begins with a 90-minute strategy interview led personally by Amanda. We use what we learn to determine the impression the brand needs to make and the visual direction most capable of making it.
It's more than a pretty logo.
Strategic branding design
Your branding project includes:
- A 90-minute strategy call
- Primary logo
- Secondary logos and brand marks
- Typography system
- Color palette
- Supporting visual elements
- Final brand files
- Branding guidelines
Timeline: 2 weeks
Investment: $5,000
It's a visual language for your business.
How the branding process works
Your perspective shapes the brand.
Our expertise leads the direction.
We understand the business
Amanda leads a 90-minute strategy call to understand what you offer, who needs to trust you, what clients already respond to, and where the business is headed.
We recommend the direction
We translate what we learned into a clear creative direction. We explain what we recommend, why it fits, and how it will change the impression people receive.
We build the identity
We develop the complete visual system and show you how the elements work together across all of the places your brand will actually show up.
You put it to work
You leave with a brand that feels like a more accurate introduction to your business and all of the files you need to launch your brand and use it consistently.
before investing in branding
Who is Liberty Type branding for?
Established service businesses whose identity no longer reflects the business they have become, and new businesses that want to look credible from the first introduction. Branding starts at $5,000.
Do I need an established business to work with Liberty Type?
No. Many of our clients are established businesses whose branding has not kept pace with their growth. We also work with new businesses led by experienced professionals who want to make the right first impression from the beginning.
Will you show me several unrelated concepts?
No. We develop one strategic creative direction based on what we learn about the business, audience, market, and goals. We present the thinking behind it, listen to your feedback, and refine the direction together.
Is website design included?
No, website design is a separate service. You can hire us for branding alone or combine it with website copywriting and website design.
Can you create branded materials too?
Yes. Once the visual identity is established, we can extend it into the materials your business needs, including stationery, presentations, social graphics, lead magnets, signage, packaging, apparel, and print collateral. These pieces are scoped separately.
How quickly can the branding be completed?
Our branding projects take two weeks to complete. You will receive the complete project schedule before work begins.
What is the investment for branding?
Branding projects begin at $5,000. Your proposal will outline the complete scope, schedule, payment structure, and any optional branded materials before you book.
Do you offer payment plans?
Yes. A deposit reserves your project, and the remaining investment can be divided across the project timeline. Longer payment plans may be available for larger projects.
How can I get started?
You can start by filling out the contact form. A member of our team will then reach out to schedule a call and learn more about you, your business, and your vision for what's next.