Your website should explain it for you.
Website copywriting and brand messaging
The right people should be able to understand what you do, why it matters, and why they should choose you without needing a conversation first.
We find what makes your business worth choosing and turn it into clear, conversion-focused copy people can understand, remember, and act on.
"The Liberty Type team has the ability to distill what may seem chaotic to you into something that is crystal clear to your audience."
You know every offer, client, result, lesson, and decision that made the business what it is today. In your mind, all of those pieces connect because you lived them.
A potential client sees only what the website puts in front of them. If the message is vague, overloaded, or interchangeable with every competitor, they may never reach the part that would have made them choose you.
The problem is not that you have nothing valuable to say. It is that the most valuable parts are buried under everything you could say.
Someone who has never met you needs a lot in that first introduction.
When the value gets lost in the explanation
what changes with great website copy
A brand that makes
the right things obvious
The right copy helps people quickly understand what you do, who it is for, why it is different, and what they should do next.
It turns your experience into authority without making you sound self-important. It answers questions without overwhelming the reader. And it creates a clear path from first impression to inquiry.
Your website begins doing the explaining before you ever enter the conversation.
Every copywriting project begins with a 90-minute strategy interview led personally by Amanda. We use it to uncover the strongest position, decide what matters most, and build the message around what the right buyer needs to understand.
Clear thinking before clever language.
strategic website copy
Your website copywriting project includes:
- A 90-minute strategy interview
- Brand messaging and positioning
- Voice and language direction
- Page strategy and content hierarchy
- Conversion-focused copy for up to 5 website pages
- Calls to action and user pathways
- Search engine optimization
- Generative engine optimization
- Presentation and revision of the completed copy
Timeline: 2 weeks
Investment: $5,000 for 5 website pages
How website copywriting works
You bring the knowledge.
We find the message
We get inside the business
Amanda leads a 90-minute strategy interview covering the offers, clients, competition, goals, personality, and ideas that deserve a place on the website.
We find the throughline
We identify the strongest position, decide what a new buyer needs to understand first, and create a clear purpose and client journey for every page.
We write your website copy
We turn the strategy into persuasive website copy that sounds like the business, supports the customer journey, and gives people a clear next step.
03.
You put it to work
You leave with a complete website message that can support the design, strengthen the sales process, and make the business easier to talk about everywhere else.
04.
before investing in website copy
Can I hire Liberty Type just for website copy?
Yes. If your brand already works but your website is struggling to explain your value, we can write the copy without rebuilding your visual identity. A five-page website copy project starts at $5,000.
Do I need to know what every page should say?
No. You bring the knowledge of the business. We determine what each page needs to communicate, how the information should be organized, and which language will make the value clearest.
Do I need to know how many pages my website needs?
No. We look at your offers, audience, search goals, and customer journey, then recommend the clearest sitemap for the business. Most projects begin with up to five core pages. Additional pages are included only when they have a clear job to do.
Can you write copy for my existing website?
Yes. We can write within an existing website when its structure supports the message. If the structure is part of the problem, we will recommend what should change.
Can you design the website too?
Yes. Website copywriting can be combined with custom Showit website design so the words, structure, and visual experience are developed together.
Will the copy sound like me?
Yes, but clearer. We use the strategy interview to understand how you speak, what you believe, what your clients respond to, and which parts of your personality belong in the brand. The goal is not to impose a generic “professional” voice. It is to make your strongest ideas easier for someone else to understand.
Are SEO and AEO included?
Yes. The copy is written with search engine optimization and answer engine optimization in mind. We use clear page topics, headings, service language, location information, and natural keyword placement so search engines and AI tools can understand the business without making the writing sound mechanical.
How quickly can the website copy be completed?
Our copywriting projects take two weeks to complete. You will receive the complete project schedule before work begins.
What is the investment for website copywriting?
Website copywriting projects begin at $5,000 and include strategy, messaging, and copy for up to five core pages. Once we understand the business, we will recommend the sitemap and quote any additional or more complex pages before the project begins.
Do you offer payment plans?
Yes. A deposit reserves your project, and the remaining investment can be divided across the project timeline. Longer payment plans may be available when copywriting is combined with branding or website design.
How can I get started?
You can start by filling out the contact form. A member of our team will then reach out to schedule a call and learn more about you, your business, and your vision for what's next.