Lessons From Branding Jessica Whitaker Are you tired of your brand being perceived as just another DIY endeavor? Do you want to be recognized as a professional authority in your industry? If so, you’re not alone. Many business owners struggle with establishing themselves as credible and trustworthy experts in their field. That’s where Liberty Type […]

In today’s bustling marketplace, possessing a potent Unique Value Proposition (UVP) that distinguishes you from the competition is paramount. Your UVP is a declaration that eloquently conveys the unparalleled value your product or service offers to your clientele. It’s the initial step in our Connection & Conversion Formula, and an integral component in crafting persuasive […]

As a small business owner, you recognize the significance of social media in your marketing approach. Nonetheless, determining the right content to share on your social media channels can be daunting. There are six primary content styles you can utilize to captivate your audience and achieve your marketing objectives. In this blog post, we’ll delve […]

We all love a good story – and in turn, we naturally gravitate toward brands that develop great stories and make us feel a part of them. Storytelling can be a powerful tool to help you create a memorable and meaningful brand. By weaving a compelling narrative into your branding and marketing efforts, you can […]

Talking about yourself and promoting your business may not be easy (it’s likely not why you started this business in the first place) – but it is absolutely essential for attracting and retaining customers, building brand awareness, and of course… increasing that bottom line. The sticky spot about marketing? The results aren’t immediate – and […]