EFT Tapping Can Transform Your Business Journey

Running a business comes with its highs and lows: the thrill of growth, the stress of setbacks, and everything in between. But what if there was a way to stay grounded, manage those emotional rollercoasters, and find clarity even during chaos?

Enter EFT tapping—a science-backed tool that helps regulate your nervous system and unlock confidence.

In this episode of As Good As You Are, I sat down with Jacqui Acree, an advanced EFT tapping practitioner and counselor, to discuss how tapping can help entrepreneurs release limiting beliefs, handle stress, and transform the way they approach their goals.

If you’re tired of white-knuckling your way through challenges or feeling like mindset work alone isn’t cutting it, this conversation will introduce you to a practice that could change everything.

1. What Is EFT Tapping? A Science-Backed Tool for Entrepreneurs

EFT tapping, or Emotional Freedom Techniques, combines:

• Acupressure: Gently tapping on specific points on the body.
• Mindset Work: Speaking out your thoughts and feelings while tapping.

While it may sound unconventional, tapping sends a calming signal to the amygdala, the part of your brain responsible for fight-or-flight responses. The result? Lowered stress, better emotional regulation, and clearer thinking.

Studies show that EFT tapping can:

• Reduce cortisol (the stress hormone) by up to 43%.
• Improve emotional resilience and clarity.
• Work 5x faster than cognitive behavioral therapy for some individuals.

Jacqui emphasizes that tapping works because it addresses the root of emotional or nervous system dysregulation—not just the surface-level thoughts.

2. From Skeptic to Practitioner: Jacqui’s Tapping Journey

Believe it or not, Jacqui was once “woo-skeptical”. Raised in a logical, straightforward environment, she avoided tools that felt intangible or “out there.”

Her breakthrough moment came at a business retreat where EFT tapping was introduced. Jacqui recalls feeling an intense emotional reaction—rage—over something small and unrelated: winning an underwhelming door prize.

“I locked myself in the bathroom stall, started tapping, and within three minutes, I felt calm. I realized the rage wasn’t about the prize—it connected to memories of childhood disappointment. Tapping helped me release it.”

This moment transformed Jacqui’s view of EFT tapping and set her on a path to become an advanced practitioner, helping entrepreneurs like you manage their emotions, heal trauma, and show up as their best selves.

3. Why Entrepreneurs Struggle with Mindset Alone

Mindset work—gratitude journals, affirmations, positive thinking—can be powerful. But for many entrepreneurs, it feels incomplete.

“Mindset alone isn’t enough because your thoughts are a reflection of your nervous system state,” Jacqui explains.

When you feel:

• Stressed or overwhelmed → Your thoughts might spiral into panic or blame.
• Grounded and calm → You access clarity, confidence, and creativity.

EFT tapping works because it regulates your nervous system first. By calming your fight-or-flight response, you can change your thoughts and beliefs without feeling forced or fake.

4. Tapping for Goal Setting: Balancing Ambition and Self-Compassion

As entrepreneurs, we’re wired to chase goals, often driven by societal pressures or the fear of falling behind. Jacqui challenges this “race” mentality:

“Instead of white-knuckling your goals, what if you approached them with self-compassion and curiosity?”

Here’s how EFT tapping helps with goal setting:

1. Identify Resistance: Tapping reveals hidden fears, like “What if I fail?” or “I’m not enough.”
2. Release Limiting Beliefs: By processing those emotions, you free yourself to take aligned, confident action.
3. Build Emotional Flexibility: When setbacks arise, tapping helps you stay grounded and pivot instead of spiraling.

5. Breaking Down the Tapping Process: How It Works

If you’re new to EFT tapping, here’s how it works:

1. Choose the Emotion: Identify what you’re feeling (e.g., stress, fear, frustration).
2. Rate the Intensity: On a scale of 1-10, how strong is this emotion?
3. Start Tapping: Use your fingertips to gently tap on specific points, like:
   • The top of your head
   • The inner eyebrow
   • Under your eyes
   • Your collarbone
4. Speak the Truth: While tapping, voice your feelings honestly. Example:
   • “I feel so overwhelmed right now.”
   • “I’m frustrated with how things are going.”
5. Bridge to Compassion: As you tap, allow yourself to soften. Example:
   • “Even though I feel overwhelmed, I trust that I’ll figure this out.”
   • “I’m safe, and I’ve got my own back.”
6. Reassess: Check in—has the emotion shifted? Most people notice the intensity drops significantly.

6. Real-Life Example: Tapping in the Moment

Jacqui shares a practical example for busy entrepreneurs:

Scenario: You’re rushing to an important meeting, stuck in traffic, and panicking.

• Instead of spiraling into, “I’m always late!” or “Why does this happen to me?” → Start tapping on your collarbone.
• Speak the truth: “I’m so stressed. I hate being late. This feels awful.”
• Then bridge to compassion: “I can’t control the traffic. I’m doing my best. I can reset and show up grounded.”

By tapping for just 2-3 minutes, you’ll shift from chaos to calm and show up as your best self.

7. The Power of Group Tapping: Borrowing Benefits

One fascinating aspect of EFT tapping is what Jacqui calls “borrowing benefits.”

When you tap in a group setting—like a guided session—you don’t need the topic to “fit” your situation. Your nervous system still receives the calming benefits, and often, unexpected insights surface.

This makes tapping an incredible tool for entrepreneurs: whether you’re dealing with stress, imposter syndrome, or creative blocks, group sessions can help you release resistance and move forward.

8. Start Your Day Calm, Clear, and Grounded

To help you experience tapping for yourself, Jacqui offers a free 10-minute tapping session designed to start your day with clarity and calm.

“Even a short tapping practice can transform your energy and help you tackle the day with confidence,” Jacqui says.

Conclusion: Ready to Try EFT Tapping for Yourself?

Running a business doesn’t mean you have to stay stuck in stress or overwhelm. EFT tapping offers a simple yet powerful way to regulate your nervous system, shift your mindset, and show up with confidence and clarity.

Whether you’re setting goals, navigating setbacks, or just need a reset, tapping can help you:

• Release resistance and limiting beliefs.
• Build emotional flexibility to handle challenges.
• Approach your goals with curiosity and self-compassion.

Ready to give it a try? Grab Jacqui’s free 10-minute EFT tapping session to start your day calm, clear, and grounded.

Download the session here →

And if you’re ready to transform your brand into the only choice in your market, let’s chat. Book a free 20-minute brand audit, and let’s create a brand that feels as grounded and confident as you do.

Book your audit here →