Building a Business When You’re Multi-Passionate

If you’ve ever been told to “pick a niche” or “just focus on one thing,” this episode is your permission slip to stop fighting the way you’re wired.

In this conversation, I sat down with Taylor Aller—TEDx speaker, business mentor, and proud multi-potentialite—to talk about what it really means to be multi-passionate in business, why it’s not a flaw, and how to make it work strategically.

Taylor has built multiple six-figure businesses across industries while raising a family, teaching, performing, and consulting—and she’s living proof that you don’t have to narrow down to grow.

---

What It Means to Be a Multi-Potentialite

A multi-potentialite is someone who’s passionate about more than one thing—and instead of fighting that, embraces it.

“Most people are multi-passionate,” Taylor said. “They just don’t have the language for it. The difference is whether you fight it or learn how to work with it.”

For entrepreneurs, that means designing a business model that allows space for evolution—multiple offers, seasons, or creative directions—without having to burn everything down and start over every time your focus shifts.

---

The Golden Thread

Taylor helps her clients find what she calls their golden thread—the unifying theme that connects all their passions and pursuits.

“If your interests share a common thread, they can live under one brand,” she explained. “If not, it’s usually best to separate them.”

For example:

• A wellness professional who’s a massage therapist, personal trainer, and app creator can “smoosh” those together under one wellness brand.
• A pharmacist who’s also a hip-hop dancer? That’s probably two brands.

Finding your golden thread helps you decide what belongs under one umbrella—and what deserves its own spotlight.

---

The “Smoosh” Model (and Other Ways to Work)

Taylor calls her favorite framework The Smoosh Model—the art of blending multiple passions into one coherent business.

She also teaches two others:

1. The Hybrid Model – Think of it like being a “slasher”: podcaster / designer, photographer / coach, writer / educator.
2. The Seasonal Model – Build businesses or offers that thrive at different times of the year. (Her example: a wedding planner who runs her nutrition brand in the off-season.)

These models let you scale up or down as your energy, focus, and life phases change.

“It’s about rhythm, not balance,” she said. “You can do it all—just not all at once and not by yourself.”

---

Why Focus Still Matters

Taylor’s message isn’t about doing everything at once. It’s about sequencing.

“Multi-passionate people can do anything—they just can’t do it all at once,” she said. “The question isn’t can I do this? It’s should I, and when?”

She helps her clients reverse-engineer their next four years—mapping which ideas to pursue first, which to park for later, and which to delegate or get help with.

Because being multi-passionate doesn’t mean chaos—it means clarity with range.

---

The Secret Advantage of Being a Generalist

While the world often glorifies specialists, Taylor argues that generalists—the ones with multiple interests, backgrounds, and intersections—are just as valuable.

“Generalists connect dots specialists can’t see,” she said.

That broad experience makes multipotentialites exceptional innovators, teachers, and leaders.

They can pull from different industries, apply creative problem-solving, and see patterns that others miss.

“In a world where AI can replace specialists,” she said, “the human skill of connecting ideas is the new superpower.”

---

How to Avoid Burnout

Multipotentialites burn out when they try to do everything at once—or alone.

Taylor’s antidote:

• Support the rest of your life. Hire help in your home, outsource childcare, or automate your personal logistics.
• Collaborate. Find partners who share your rhythm, not just your industry.
• Get accountability. A community or mentor helps quiet the noise and keep you focused.

“You started your business for freedom,” she said. “That freedom only exists if you build systems that support you.”

---

Collecting Evidence for Your Brilliance

When you feel scattered or “behind,” Taylor recommends collecting evidence—proof that your path makes sense.

That might mean:

• Finding examples of successful multipotentialites (like Julia Child or Steve Jobs).
• Looking back at your past projects and recognizing the skills they gave you.

“Those ‘failed’ ventures aren’t piles of junk,” she said. “They’re piles of gold. You get to pick the gems to bring with you.”

It’s not about mourning all the lives you could’ve lived—it’s about seeing how each one has shaped the expert you are today.

---

How to Talk About What You Do

If you’ve ever stumbled over “So… what do you do?”, Taylor has a few tricks:

1. Use umbrella titles. Founder, educator, creative director, host—simple, broad titles that invite curiosity.
2. Lead with the problem you solve. (“I help women build brands that match their expertise.”)
3. Adjust for context. You don’t need the same intro for a podcast as you do at your kid’s school barbecue.

And if you’re still stuck?

“Ask AI to give you ten possible titles that are broad enough to fit what you do and specific enough to make sense,” she laughed. “Then pick one that feels most like you.”

---

Embracing the Season You’re In

Taylor’s favorite reminder:

“You can do anything you want—but not all at once, and not by yourself.”

That means giving yourself permission to shift as your life does.
Motherhood, career changes, burnout, new inspiration—it’s all part of the rhythm.

“You don’t have to kill off old parts of yourself to grow,” she said. “You just need to decide which version of you is leading right now.”

---

The Takeaway

Being multi-passionate isn’t a distraction—it’s a strategy.

Your depth comes from your intersections.
Your creativity comes from your contradictions.
And your success comes from designing a business that moves with you, not against you.