If you’ve ever told yourself “I’ll rest when I’ve earned it,” this one’s for you.
In this episode of As Good As You Are, I sat down with Mindi Huebner—a mindset and identity expert who helps high-achieving women dismantle the outdated success stories they’ve been told and finally create the lives they actually want to live.
For Mindi, success used to mean overwork, exhaustion, and achievement as proof of worth. But after leading a top-performing sales team and hitting every goal—she realized she was burned out, not fulfilled. That realization became the catalyst for everything she teaches now: how to stop being driven by old programming and start leading from self-trust.
Why We Confuse Achievement With Value
“I had a limiting belief that rest was lazy,” Mindi said. “So my favorite thing to do was overwork to prove my value.”
Sound familiar?
It’s a belief so many high-achieving women carry—one rooted in conditioning, not truth.
We’re taught that productivity equals worth, and slowing down means failure. But Mindi explains that this constant drive is less about ambition and more about safety.
“Overworking, overthinking, and over-delivering are protections,” she said. “They’re how we stay in the known. It’s our subconscious trying to keep us safe.”
The result? Success without satisfaction. Progress without peace.
The Subconscious Identity Running the Show
According to Mindi, 95% of what we do each day is run by our subconscious identity—the deeply ingrained beliefs that shape who we think we are.
That means your results don’t come from your strategies.
They come from who you believe yourself to be.
“If you think you’re someone who has to grind to earn her keep,” she said, “you’ll keep creating situations that require grinding.”
The work isn’t about becoming someone new—it’s about unbecoming everything you were taught to be.
“Awareness is always the first step,” she said. “Ask yourself: Who am I being? And who do I actually want to be?”
The Shift from Human Doing to Human Being
Mindi calls it the difference between masculine energy (doing, pushing, achieving) and feminine energy (receiving, allowing, flowing).
Both matter—but most high achievers only know one.
“Our success comes from who we are, not what we do,” she explained. “You can still be scrappy and driven. But what if you also allowed expansion, ease, and alignment?”
It’s not about choosing between grit and grace—it’s about letting them coexist.
Signs You’re Out of Alignment
When your identity and goals are misaligned, it shows up in sneaky ways—what Mindi calls “symptoms of self-sabotage.”
- Procrastination (or as she puts it, “procrasti-cleaning” and “procrasti-learning”)
- Overthinking and overwhelm
- Constant negative self-talk
- Resisting rest or ease
“These behaviors give us the illusion of control,” she said. “If I overwork, no one can say I’m not valuable. If I procrastinate, I can’t fail. But all of it is fear—fear of judgment, fear of not being enough.”
When you notice those patterns, she suggests asking what—not why.
“Why” keeps you stuck in a story.
“What” gets you answers.
The Seven Keys to Real Success
When you hit that wall—the “valley of despair” where progress feels impossible—Mindi turns to her signature framework: The Seven Keys to 24-Karat Success.
- Know what you want – so clearly you could “dive into a swimming pool of it.”
- Take action now – even small actions reinforce your new identity.
- Check the data – is what you’re doing working, or do you need to tweak?
- Be willing to change – mindset means changing your relationship to the goal, not just the goal itself.
- Show up in excellence – which she defines as joy and ease, not perfection.
- Practice gratitude – it rewires your brain to see more opportunity.
- Stay in alignment – notice resistance; it’s feedback, not failure.
When you operate from these principles, success stops feeling like force—and starts feeling like flow.
The Money Mindset Reframe
One of the most powerful parts of our conversation was about money.
“Money isn’t just math,” Mindi said. “It’s meaning.”
We inherit beliefs about money—like “rich people are greedy” or “you have to work hard to earn”—and those beliefs quietly dictate our financial ceilings.
That’s why so many business owners hit an income level and then stall or self-sabotage.
They haven’t created subconscious safety around being wealthy.
“You can muscle your way to a result,” she said, “but you won’t stay there if it doesn’t feel safe.”
Safety comes from reframing what success and wealth mean.
One of Mindi’s clients used to dread paying her kids’ orthodontist bills—until she reframed them as investments in her children’s health, confidence, and future.
“The moment she changed the meaning, the stress disappeared,” Mindi said. “She started writing those checks with joy.”
Success Starts with Self-Trust
“The world deserves your authentic self—and so do you,” Mindi reminded us.
You don’t need to become someone else to succeed. You need to come home to yourself.
When you build awareness, create safety in your subconscious, and align your actions with who you truly are—you stop striving for worthiness and start leading with it.
Because at the end of the day, success isn’t about what you do.
It’s about who you’re being while you do it.
If you’re a seasoned professional—a dentist, interior designer, chiropractor, therapist, or any other expert who has spent years building a solid reputation—then you may have noticed a shift in your industry. Clients are making different decisions, new competitors are entering the scene, and the way people choose businesses doesn’t feel the way it used to. […]
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