REALTOR BRANDING CASE STUDY
Client: Ana Pritchard
Industry: Residential real estate
Location: Rhode Island
Services we provided: Branding
A personal real estate brand rooted in the meaning of home.
Ana Pritchard helps people find the home that fits the life they are building.
Ana is a residential real estate advisor guiding clients through first homes, forever homes, and the decisions that happen between them. Her approach is thoughtful, personal, and grounded in helping people make a move that feels right beyond the numbers.
Meet
Ana Pritchard
Ana Pritchard
Realtor
Ana needed a brand that felt personal without becoming sentimental.
Real estate is crowded with identities built around initials, keys, roofs, and brokerage templates. Ana wanted a visual presence that reflected her own connection to home and gave her a recognizable foundation for building relationships and growing the business.
Before the project
Begin with the house that started her real estate story.
Our branding work began with a custom illustration of the home Ana grew up in. That personal reference became the starting point for an identity that feels established, warm, and specific to her rather than interchangeable with another realtor's brand.
Our approach
The right pieces for the launch of Ana Pritchard.
- Brand strategy
- Visual identity
- Logo system
What we built
- Typography and color palette
- Art direction
A familiar symbol, turned into something entirely her own.
branding
From ana pritchard
Real Estate Advisor
“We had an outstanding experience working with Liberty Type.”
Ana Pritchard
“We had an outstanding experience working with Liberty Type. From the very beginning, their team demonstrated true expertise in understanding our vision and helping us set a clear, compelling tone for our business. Their strategic guidance was invaluable - from developing a strong visual identity to designing elements that truly reflect who we are. They asked the right questions, listened closely, and brought fresh ideas that elevated our brand beyond what we initially imagined. Thanks to their creativity and professionalism, we now have a cohesive brand identity that resonates with our audience and sets the foundation for our growth. We highly recommend Liberty Type to any business looking for branding done right.”
Explore the Ana Pritchard brand.
Our team has built across industries, business models, and stages of growth.
branding, website copy, and website design
Liberty Type has worked with more than 250+ local practices, service businesses, personal brands, online educators, retailers, hospitality businesses, and national companies making 6, 7, 8, and 9-figures since 2016.
Some clients come to us for branding. Some need website copy or website design. Others hand us the whole thing. Every project begins by determining what your business actually needs and how we can support you.
250+ brands built since 2016
