SPECIAL EDUCATION EXPERT BRANDING AND WEBSITE DESIGN CASE STUDY


Client: Angel Steward
Industry: Special education consulting and advocacy
Location: Nationwide
Services we provided: Branding, Website Copy, Website Design, Photography Direction, In-Person Photography, and Branded Materials (aka Our Signature Experience)

Launching Angel Steward's personal brand at the intersection of parents, teachers, and schools.


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Angel Steward helps the adults around children with special needs work together.


Angel has decades of experience supporting special needs families, teachers, and administrators. She also leads Include Me Too, Please, an agency providing disability-related services, and was preparing to bring her expertise to a wider audience through a personal brand and her first book.


Meet
Angel Steward

Angel Steward

Owner

The expertise existed across decades of work. It did not yet have a public home of its own.


Angel was known through her agency and direct work in the field, but her personal perspective had not been clearly packaged for speaking, writing, education, and thought leadership. She needed a brand that could bridge conversations that often happen separately between parents, educators, and school leadership.



Before the project

Build the platform around the bridge only Angel could create.


We developed the Signature Experience around Angel's ability to understand every side of the special education conversation. The branding, website copy, website design, and photography position her as an experienced, compassionate expert with a clear point of view and a platform ready for her book and future work.



Our approach

The right pieces for the launch of Angel Steward.

  • Brand strategy
  • Visual identity
  • Logo system
  • Typography and color palette
  • Art direction
  • Website messaging and copy
  • Custom Showit website design

What we built

  • SEO and GEO-focused copy
  • Technical SEO setup
  • Photography direction
  • Brand photography
  • Branded materials
  • Social media assets
  • Launch materials

A personal brand with authority, warmth, and room to grow.


The branding needed to feel established enough for administrators and institutions while remaining deeply connected to families and teachers. The resulting system gives Angel a professional presence without stripping away the humanity central to her work.



branding

One message for audiences who do not always speak the same language.


Website copy

“I know what it's like to sit in a waiting room and be handed a diagnosis for your child that turns your world inside out.”

The website copy explains Angel's work in a way that parents, teachers, and administrators can each recognize themselves. It also creates clear language around her expertise for speaking, media, search, and future publishing.



- FROM angel's site

A home for the expert behind the agency.


custom showit website design

The website design introduces Angel's story, experience, point of view, and ways to work with her without making the site feel like another agency website. It gives her personal brand room to expand as the book and platform develop.



Showing the person people would be trusting with a sensitive conversation.


in-person photography

We directed and produced photography that presented Angel as approachable, credible, and fully at home in an expert role. The images give the personal brand a level of presence stock photography could not provide.




A launch system ready for speaking, publishing, and education.


branded materials

We extended the identity into the materials Angel needed to introduce the personal brand and support the work that would follow it.



From angel steward

Founder, Author, and Speaker

“The way her brain works is truly magical; she has an incredible ability to take your ideas, make sense of them, and help bring your vision to life.”

Angel Steward

"Amanda of Liberty Type helped my business and brand tremendously! She was incredibly helpful every step of the way, from building out my website to developing a clear strategy for my brand. The way her brain works is truly magical; she has an incredible ability to take your ideas, make sense of them, and help bring your vision to life. I highly recommend working with her!"

Explore the Angel Steward brand.

Our team has built across industries, business models, and stages of growth.

branding, website copy, and website design

Liberty Type has worked with more than 250+ local practices, service businesses, personal brands, online educators, retailers, hospitality businesses, and national companies making 6, 7, 8, and 9-figures since 2016.

Some clients come to us for branding. Some need website copy or website design. Others hand us the whole thing. Every project begins by determining what your business actually needs and how we can support you.

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250+ brands built since 2016