REBRANDING AN ARTISAN BAKERY AND CAFE
old mill bread co.
Old Mill Bread Co. had a rich history of crafting wholesome, artisan bread, but their branding and website didn’t capture the warmth, quality, and expertise behind their products. Their previous website lacked storytelling, modern design, and an easy ordering experience, making it harder for customers to engage with their brand and discover their offerings.
That’s where Liberty Type came in.
Transforming a Knoxville artisan bakery and cafe.
Warm earth tones, soft neutrals, and rich browns, evoking freshly baked bread and natural ingredients. A mix of classic serif and hand-lettered style fonts, reinforcing authenticity and craftsmanship. The new brand voice positions Old Mill Bread Co. as the go-to bakery for those who value tradition, quality, and wholesome, delicious food. This transformation has not only refined their online presence but has also positioned Old Mill Bread Co. as a beloved community staple with a brand that truly reflects their passion and expertise.
The Old Mill Bread Co. rebrand embodies heritage, quality, and community—blending tradition with a fresh, modern appeal.
The new aesthetics and identity.
Optimized content drove higher search rankings, attracting more in-store and wholesale customers.
Stronger SEO Performance
Old Mill Bread Co. now has a cohesive, elevated brand presence that reflects their craft, passion, and legacy.
A Brand That Feels as Good as Their Products Taste
A refined digital presence made it easier for customers to browse, learn, and purchase.
Increased Online Engagement & Sales
A Cohesive, Powerful Brand Presence
The Results
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