Introduction to Brand Design for Small Businesses Brand design is the heartbeat of a small business’s identity, defining its presence in a competitive marketplace. It transcends mere aesthetics, embodying the business’s ethos, values, and aspirations. For small businesses, brand design is not just about making a good first impression; it’s a strategic tool for storytelling, […]

Lessons From Branding Jessica Whitaker Are you tired of your brand being perceived as just another DIY endeavor? Do you want to be recognized as a professional authority in your industry? If so, you’re not alone. Many business owners struggle with establishing themselves as credible and trustworthy experts in their field. That’s where Liberty Type […]

In 2019, I combined my 6+ years of experience in copywriting and building brands and made website copy a mandatory piece of our process when working with clients. It was a total game-changer. Until then, our clients needed to provide us with all of the details on their brand voice, messaging, positioning, and even their […]

As the owner of a successful marketing and branding agency, I understand the importance of having a strong marketing strategy for any business. But as a sole practitioner or owner of a large therapy center, you may be wondering why marketing is even necessary for your practice. After all, your focus is on helping your […]

There’s no doubt that there is more to your brand than a logo. BUT….. Your logo is the first thing most people will see. It’s what catches people’s eye right off the bat. 75% of people recognize a brand by its logo – it’s what people remember. So we want it to be good, right? […]

The ‘work with me’ page is one of the most important pages on your website. It is where you’ll be able to share all the details and value behind what you do! This page has one chief goal – to get your prospect to the next step. That next step can be anything from booking […]

Hear me out: Hiring a creative agency is a lot like picking a spouse.  Choosing a creative agency is the beginning of a (hopefully – if you pick the right one) long relationship. They are your co-captain in the sailing of the ship that is your business, so to speak. You will invest quite a […]

You have 90 seconds to form an impression of your brand – what impressions do you want to communicate? Did you know color psychology is a thing? In fact, colors determine 85% of purchasing decisions! So when you sit down to create a logo and website, you want to make sure you’re using color psychology […]

“Your brand is your promise to your customer” – Entreprenuer. Let’s start there.  A brand is more than a logo. A brand is what sets you apart. A brand is what allows you to build the bridge from your business into the community. A brand helps build relationships, create loyal customer retention, and turn your […]