Lessons From Branding Jessica Whitaker

Are you tired of your brand being perceived as just another DIY endeavor? Do you want to be recognized as a professional authority in your industry? If so, you’re not alone. Many business owners struggle with establishing themselves as credible and trustworthy experts in their field. That’s where Liberty Type comes in. In this blog post, we’ll walk you through the process we used to help one of our clients, Jessica Whitaker, elevate her brand and become a recognized authority in the photography education space.

Strategy: For Jessica Whitaker, our main objective was to transform her brand from a do-it-yourself style to a professional, respected authority in the realm of photography education. We initiated our plan by conducting thorough market research to comprehend her target audience and proceeded to develop an all-inclusive branding strategy that encompassed messaging, branding, website design, and SEO techniques to realize her objectives.

Messaging: Assisting Jessica in refining her messaging, we pinpointed her unique value proposition and devised a consistent, persuasive brand voice that would connect with her desired audience. This process involved composing website copy and pricing guide copy that conveyed her brand’s character, values, and expertise as both a photographer and educator.

Branding: In terms of Jessica’s brand, she yearned for a truly distinctive appearance. We established a one-of-a-kind brand with custom illustrations (in an Americana tattoo style), integrated a retro typography suite and color palette, and carried over these visual elements into her downloadable guides, website, and other applications.

Website Design: For Jessica, we designed and developed a user-friendly, visually captivating website that effectively communicates her brand’s message and services. The website exhibits a vibrant and artistic design that mirrors Jessica’s creative personality, featuring clear calls to action and an intuitive and fun navigation. Moreover, the website is optimized for search engines, enhancing its online visibility.

Results: Our work with Jessica helped her elevate her brand from a DIY brand to a recognized authority in the photography education space. Her new brand identity and messaging helped her stand out from her competitors, and her improved SEO strategy helped her rank higher on search engine results pages. As a result, she saw a significant increase in traffic and leads to her website.

Despite what you may think, investing in a professional branding strategy has a tangible ROI. By elevating your brand, you:

Attract your ideal clients: A professionally designed brand communicates your unique value proposition, helping you appeal to your target audience and resonate with their needs.

Increase trust and credibility: A polished brand conveys professionalism, expertise, and reliability, inspiring confidence in your potential clients.

Differentiate from competitors: A well-crafted brand sets you apart from the competition, showcasing your unique strengths and industry authority.

If you’re looking to elevate your brand from a DIY brand to a professional, recognized authority in your industry, working with a brand strategy expert like Liberty Type can make all the difference. Our comprehensive approach to branding and marketing can help you identify your unique value proposition, develop a compelling brand voice, and implement a web design and content marketing plan to increase your online visibility and attract more leads. Don’t underestimate the power of great branding in driving your business’s success. Click here to find more brands we’ve worked with! Interested in working together? Click here to get started!