the liberty type blog
Websites and Search
posts
Practice website accessibility means a person with a disability can use your site to do what any prospective client came to do: read about your services, compare clinicians, fill out an intake form, and book. That includes someone using a screen reader. It includes someone who navigates by keyboard because a mouse isn’t an option, […]
You’ve spent years building a practice people trust. Clients send their friends. Physicians and other providers refer patients to you. Your team is bigger and your specialties go deeper than they used to. Then you pull up your own homepage and realize you’ve outgrown your website. It still introduces the practice you opened instead of […]
Two practices in the same town can offer what looks, on paper, like the same care. One owner quotes her rate on a consult call and hears, “Oh. That’s more than I expected.” The other quotes a higher rate and hears, “Great, when can I start?” Premium practice pricing doesn’t come down to confidence or […]
Most advice about SEO for wellness practices assumes you’re starting from zero. You’re not. You’ve been open for years, patients find you through referrals, and your Google Business Profile already has a pile of reviews. So the question for you is narrower: which work will bring the right new patients to the right pages, and […]
Someone lands on your website. She’s the kind of client you’d love to see, and she needs what you offer. She reads the homepage, clicks on a clinician bio, scrolls the services page, and leaves without booking. When practice website conversions are low, this is what’s happening, dozens of times a month, and you never […]
A prospective client likes what she sees on your website. She can tell you treat the thing she’s dealing with. Then she starts wondering what happens if she actually reaches out, and your new client process is nowhere to be found. Will someone call her back, or will she get a form? Does she have […]
A prospective client finds your site after a friend mentions your name. She reads the homepage, clicks into the team page, and scrolls past fourteen headshots. She opens three bios. They all say “I use an integrative, client-centered approach.” She closes the tab and decides to think about it. A group practice website has a […]
You can find ten designers whose work you like before lunch. That doesn’t make the choice easy. One builds beautiful sites but expects you to show up with finished copy. Another writes copy but has never built a site with online booking. A third promises a website that will “fill your schedule,” which sounds great […]
You already have plenty to write about. Think of the questions clients ask in the first session, the myths you correct every week, and the things you wish people understood before they booked anywhere. Still, “start a blog” can sound like volunteering for a second job after your last client leaves. So here’s a better […]
A rebrand often starts with one sentence from a practice owner: “The practice doesn’t feel like the website anymore.” You still like your team, and your clients still send their friends. But your services have changed, the practice has grown, and the brand describes a version of you from years ago. If you’re at that […]
Your clinicians have years of advanced training. One of them teaches continuing education courses. Another sees the complex cases other practices refer out. Then a prospective patient lands on your site and reads “experienced, compassionate providers dedicated to your wellness.” Nothing on the page shows the clinical expertise your referral partners rave about. This happens […]
A new patient books with your functional medicine practice after a friend swears you changed her life. She shows up for a 90-minute first visit, then looks surprised when you hand her a lab requisition and a membership agreement. Nobody told her any of this. The website said “root-cause, personalized care,” and she assumed it […]
A new client clicks “Services” because she wants to know whether you can help with the thing that’s been bothering her. She’s looking for three answers. Do you treat this? Is this practice good at it? And what happens if she reaches out? If your practice services page answers those quickly, she can make a […]
Hiring a healthcare branding agency means inviting someone into the details of your practice. You’ll share what’s working, what feels off, where you want to grow, and probably a few opinions you haven’t sorted out yet. You’ll also trust them with the first impression every new patient gets. A strong portfolio matters. So does what […]
Somewhere along the way, practice owners were told that the About page “isn’t really about you.” I understand the intention. A page that lists your entire life story without explaining your care can leave a new client confused. But taking that advice too literally creates the opposite problem: a practice About page so focused on […]
Read through your Google reviews and you’ll notice something. Your clients describe your practice in ways your website never does. They mention the front desk who remembered their kid’s name, the PT who explained their MRI in plain English, the therapist who made the first session feel less scary. Client feedback like that is some […]
Ask three practice owners which website platform to use and you’ll hear WordPress, Squarespace, and something your nephew set up in 2017. I design in Showit, and I like it a lot. But I’d never recommend Showit for practice websites without first asking what the site needs to do and who will keep it updated […]
Your practice has changed a lot in ten years. You added a hygienist, then an associate. You invested in new technology, started offering clear aligners and implants, and maybe launched a membership plan for patients without insurance. But the logo still has a cartoon tooth, and the homepage looks like it was built when you […]
