WEDDING PHOTOGRAPHER WEBSITE DESIGN CASE STUDY


Client: Emma Cleary Photo and Video
Industry: Wedding photography and videography
Location: New York City and destination weddings
Services we provided: Branding, Website Copy, Website Design, and Branded Materials (aka Our Signature Experience)

A new website for a decade-established New York wedding photography team.


view the live site

Emma Cleary Photo and Video documents weddings through a large, experienced associate team.


Emma Cleary has spent more than a decade building a New York photography and videography studio with associates working across the city and beyond. The team brings together a deep portfolio of weddings, venues, styles, photographs, and films.


Meet
Emma Cleary Photo and Video

Emma Cleary

Owner

Ten years of work had outgrown the website built earlier in the business.


The existing site no longer represented the scale or maturity of Emma's company. There was a large body of portfolio work to organize, multiple photographers and videographers to introduce, and a team-based service model that needed to feel like an advantage rather than a compromise.



Before the project

Let the portfolio lead while making the strength of the team impossible to miss.


We rebuilt the branding, website copy, and website design around two forms of proof: the quality and range of the work, and the confidence couples gain from hiring an established, organized team.


Our approach

The right pieces for the next version of Emma Cleary.

  • Brand strategy
  • Visual identity
  • Logo system
  • Typography and color palette
  • Art direction
  • Website messaging and copy
  • Custom Showit website design

What we built

  • SEO and GEO-focused copy
  • Technical SEO setup
  • Branded materials
  • Social media assets
  • Launch materials

A more editorial frame for a much larger body of work.


The refreshed branding gives the photography and films room to shine while creating a polished, consistent setting around many different weddings and creative team members.



branding

Selling the team, not apologizing for the associate model.


Website copy

“Celebrate life's most precious moments with wedding photography and videography to cherish for a lifetime.”

The website copy explains how Emma's team works, what couples can expect, and why a well-established group creates flexibility and reliability. It also supports searches for New York wedding photography and videography without flattening the brand into keyword copy.



- FROM emma's site

A portfolio large enough to show range, organized well enough to keep browsing.


custom showit website design

The custom website design accommodates extensive photo and video work, team profiles, venue experience, and service information without making the visitor feel buried in galleries. The path to inquiry stays visible throughout.



A polished client experience around a high-stakes day.


branded materials

We extended the identity into the supporting materials couples encounter as they evaluate, book, and prepare to work with the team.



Explore the Emma Cleary brand.

Our team has built across industries, business models, and stages of growth.

branding, website copy, and website design

Liberty Type has worked with more than 250+ local practices, service businesses, personal brands, online educators, retailers, hospitality businesses, and national companies making 6, 7, 8, and 9-figures since 2016.

Some clients come to us for branding. Some need website copy or website design. Others hand us the whole thing. Every project begins by determining what your business actually needs and how we can support you.

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250+ brands built since 2016