REBRANDING A HOT YOGA STUDIO
Alchemy Flow
Alchemy Flow had an unmatched studio experience, offering classes that blended physical challenge, mindfulness, and holistic well-being. However, their online presence failed to capture the energy and transformation their classes provided. The previous website lacked clear branding, intuitive navigation, and strong SEO, making it harder for potential students to discover them and book classes.
That’s where Liberty Type came in.
Transforming a hot yoga studio.
A blend of bold and bright hues, reflecting both the heat and the balance of the practice. A combination of sleek, modern sans-serif fonts with fluid, organic accents, reinforcing both structure and flow. The new brand voice positions Alchemy Flow as the ultimate hot yoga experience—where strength meets surrender, and every session is an opportunity for transformation. This transformation has not only elevated their online presence but also positioned Alchemy Flow as a must-visit destination for hot yoga enthusiasts seeking a studio that blends power, presence, and community.
The Alchemy Flow rebrand embodies intensity, movement, and transformation, aligning with the powerful energy of hot yoga.
The new aesthetics and identity.
Optimized content increased visibility, attracting local yoga enthusiasts.
Stronger SEO Performance
A more engaging, user-friendly website made it easy for new students to sign up and commit to their practice.
Higher Class Bookings & Member Sign-Ups
Alchemy Flow now has a digital identity that fully embodies its mission, inspiring clients to embrace both the fire and flow of their practice.
digital identity
A Cohesive, Powerful Brand Presence
The Results
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