REBRANDING A LUXURY INTERIOR DESIGNER
James & Co. Cabin Interiors
James & Co. Cabin Interiors had an exceptional reputation in styling luxury vacation homes, but their digital presence and brand messaging did not match their level of craftsmanship. Their previous website lacked cohesion, clarity, and conversion-driven storytelling—resulting in lost high-ticket leads.
That’s where Liberty Type came in.
Transforming a short-term rental interior design company.
Inspired by nature—deep forest greens, rich wood tones, and soft neutrals—evoking a feeling of organic luxury. A mix of modern serif and minimalist sans-serif, reinforcing a blend of old-world charm and contemporary polish. The new brand voice positions James & Co. as the go-to firm for high-net-worth clients seeking bespoke, nature-infused interiors that make a statement. This transformation has not only elevated their online presence but solidified their standing as the leading authority in luxury cabin interior design in the Smoky Mountains.
The James & Co. rebrand embodies sophisticated wilderness, a balance of rugged elegance and timeless refinement.
The new aesthetics and identity.
Ranking improvements for key search terms, drawing in the right clientele.
Improved SEO Visibility
Their brand finally aligned with their craftsmanship, elevating their perception in the luxury design space.
A Cohesive, Premium Digital Presence
Optimized website copy and a clear call-to-action strategy turned visitors into serious inquiries.
Higher Lead Conversion Rate
A seamless and strategic brand transformation
The Results
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