CHIROPRACTIC BRANDING AND WEBSITE DESIGN CASE STUDY


Client: Little Longhorns Chiropractic
Industry: Family and pediatric chiropractic care
Location: Bastrop, Texas
Services we provided: Branding, Website Copy, Website Design, Photo Direction, Environmental Brand Design, Branded Materials (aka The Complete Brand)

Launching a family chiropractic brand people in Bastrop remembered.


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Little Longhorns Chiropractic gives growing families a different kind of chiropractic experience.


Little Longhorns is a family-focused chiropractic clinic serving babies, children, parents, and families in Bastrop, Texas. Founder Connor brought experience from Minnesota to a new market and built the practice around proactive, approachable care.


Meet Little Longhorns

Connor Nagle

Owner

Connor was starting over in a new state, but she was not starting without experience.


Little Longhorns was a brand-new Texas business entering a market with several established chiropractors. Connor needed to introduce herself locally, explain the family and pediatric focus, and make a confident first impression before the clinic had years of local recognition behind it.



Before the project

Make the family focus impossible to miss.


We built the Signature Experience around the specific families Connor wanted to serve. The branding, website copy, and website design needed to feel fun and welcoming enough for children while giving parents the professionalism and clarity they needed to book care.



Our approach

The right pieces for the launch of Little Longhorns.

  • Brand strategy
  • Visual identity
  • Logo system
  • Typography and color palette
  • Art direction
  • Website messaging and copy
  • Custom Showit website design

What we built

  • SEO and GEO-focused copy
  • Technical SEO setup
  • Photography direction
  • Environmental brand design
  • Branded materials
  • Social media assets
  • Launch materials

Friendly for kids and credible for parents.

The branding gave Little Longhorns a distinctive local presence from day one. It feels energetic and approachable without making the practice look childish, and it gives the clinic enough visual range to work across the website, physical space, signage, and merchandise.



branding

A clear introduction to family chiropractic care.


Website copy

“We believe that great health starts from day one, which is why we specialize in safe, gentle, and effective care for babies, kids, and adults alike”

The website copy explains who the clinic serves, what care can support, and what a new patient should expect. It also gives families searching for pediatric or family chiropractic care in Bastrop a direct path to the right information.




- FROM llc site

A new clinic that launched ready to book.


custom showit website design

The website design turned the new brand into a clear, welcoming digital front door. Little Longhorns launched with people already booking appointments instead of waiting months for the market to understand what the new clinic offered.


Bringing the brand into the physical experience.

environmental brand design

We extended the visual identity into the client-facing space so the experience did not stop at the website. Color, signage, graphics, and branded touchpoints were considered as part of one connected environment.


A brand people wanted to take home with them.


branded materials

We extended the system into the clinic environment and customer-facing materials, including merchandise. The response was immediate: people began asking how they could buy the branded items for themselves.



From connor nagle

Founder, Little Longhorns Chiropractic


“Liberty type is incredible! A 5/5 doesn't even scratch the surface of how awesome they are. I was impressed from our first intro call to the finish line.”

Connor Nagle

“Liberty type is incredible! A 5/5 doesn't even scratch the surface of how awesome they are. I was impressed from our first intro call to the finish line. They were extremely knowledgeable, organized, and overly helpful. When we started this process, I had an "idea" of what I wanted but had no clue where to start or even verbalize what I wanted. This team got to know me as a person first, then did a deep dive on my brand. We've had people message us that they want merch because they love the brand so much! I'm the owner of a chiropractic clinic... never did I think I would sell merch! But... when a brand is that good, you never know what can happen. Schedule your call with them today!”

Explore the Little Longhorns brand.

Our team has built across industries, business models, and stages of growth.

branding, website copy, and website design

Since 2016, Liberty Type has helped more than 250 businesses build brands that reflect their expertise and support their next stage of growth.

Your reputation, your message, and your website should all tell the same story. We bring them together into a complete brand that makes your value clear, earns trust, and gives the right people a reason to choose you. Ready for a brand that reflects the business you’ve built?

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250+ brands built since 2016